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- Faculty Publications (86)
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- All HBS Web (246)
- Faculty Publications (86)
- 03 Mar 2009
- First Look
First Look: March 3, 2009
status—on new venture growth. I propose that new firms can acquire legitimacy by mimicking the structures and ceremonial activities of established firms in their industry and status by affiliating with high-status entities. Using a unique panel dataset on a cohort of... View Details
Keywords: Martha Lagace
- 25 Feb 2014
- First Look
First Look: February 25
When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV View Details
Keywords: Sean Silverthorne
- 20 Sep 2016
- First Look
September 20, 2016
(Parliament) called for reforms to limit the activities of corporate pyramids. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/716060-PDF-ENG Harvard Business School Case 416-003 Big Spaceship: The Evolving Agency This case... View Details
Keywords: Sean Silverthorne
- 05 May 2023
- News
Fail Better
great, but the model was that advertising agencies were either Spanish advertising agencies or English. So in trying to do this, we launched and... View Details
- 01 Jun 2005
- News
Profiles from the Class of 2005
unexpectedly offered Williams an ad agency internship at the conclusion of his first year. Building on that 2004 summer experience, he’s headed for an advertising job in New York City upon graduation.... View Details
- 26 Oct 2009
- Lessons from the Classroom
The New Deal: Negotiauctions
Dealmaking Strategies for a Competitive Marketplace, is a reference to this phenomenon. Companies are telling their marketing managers, "Get your advertising spend down by 20 percent over the next 12 months," and so the... View Details
Keywords: by Julia Hanna
- 09 Mar 2010
- First Look
First Look: March 9
.com sites, and we crawl more than 285,000 of these domains to analyze their revenue sources. We find that 80% are supported by pay-per-click ads, often advertising the correctly spelled domain and its competitors. Another 20% include... View Details
Keywords: Martha Lagace
- 06 Feb 2007
- First Look
First Look: February 6, 2007
Working PapersThe Rise of Business Forecasting Agencies in the United States Author:Walter A. Friedman Abstract This paper analyzes the rise of business and economic forecasting agencies in the United... View Details
Keywords: Martha Lagace
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
- 25 Apr 2017
- First Look
First Look at New Research, April 25
https://www.hbs.edu/faculty/Pages/item.aspx?num=52552 Coordination Frictions in Venture Capital Syndicates By: Nanda, Ramana, and Matthew Rhodes-Kropf Abstract—An extensive literature on venture capital has studied asymmetric information and View Details
Keywords: Sean Silverthorne
- Web
Meet the Team | Information Technology
iaudouin@hbs.edu Ivan joined Harvard University in 1993 and moved to the Harvard Business School in 2000 where he has produced many video and multimedia cases. He began his career working in advertising in France for clients including Air... View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
relative importance of public agencies such as the National Institutes of Health (NIH) and different types of private firms in developing precision medicines. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53560... View Details
Keywords: Carmen Nobel
- 01 Mar 2007
- News
Letters to the Editor
very substantial product differentiation from their competition or, in the case of the “Truth” anti-tobacco campaign, no competition — just a villain that was an easy target. I don’t know if the agency pursued such clients as a conscious... View Details
- 19 Dec 2006
- First Look
First Look: December 19, 2006
settings include job agencies (whose customers include both job seekers and listers), realtors (whose clients include home sellers and purchasers), and auction houses (whose customers include buyers and sellers). Customers such as buyers... View Details
Keywords: Sean Silverthorne
- 06 Apr 2010
- First Look
First Look: April 6
Kanebo, a large Japanese cosmetics company whose management engaged in a massive accounting fraud. ChuoAoyama was PwC's Japanese affiliate and one of Japan's "Big Four" audit firms. In May 2006, the Japanese Financial Services View Details
Keywords: Martha Lagace
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
example, because the data sources and credit histories that firms draw on in the West don't exist in emerging markets. Market research and advertising are in their infancy in developing countries, and it's difficult to find the deep... View Details
- 10 Sep 2013
- First Look
First Look: September 10
programming decisions and setting advertising rates? Nielsen had become the gold standard in the broadcast industry and felt confident in their data. Could Bluefin's system provide new insights to marketers and broadcasters? Or would it... View Details
Keywords: Sean Silverthorne
- 17 May 2018
- News
Creating Opportunity for Indian Entrepreneurs
Harsh Bhargava (MBA 1977) was visiting his hometown of Jaipur, India, in 1999 when tragedy struck. In the midst of an unemployment crisis during the Kargil War, the government advertised for 120 open positions in the nearby town of... View Details
Keywords: Jennifer Myers
- 28 Aug 2012
- First Look
First Look: August 28
512-010 The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay,... View Details
Keywords: Sean Silverthorne
- 08 Oct 2013
- First Look
First Look: October 8
mitigate the agency problems that arise when firms expand their operations across borders. This paper contributes to the literature by showing that the external information environment helps MNCs mitigate information frictions within the... View Details
Keywords: Sean Silverthorne