Publications
Publications
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- All HBS Web
(117,152)
- Faculty Publications (2,338)
- July 1988 (Revised October 1992)
- Exercise
Sellars' Market
By: David E. Bell
A shop owner has limited shelf space for display of impulse purchase products near the cash register. He must select only nine to display. Exercise shows the relevance of opportunity cost or resource pricing. By setting an appropriate charge for the shelf space the... View Details
Keywords: Marketing
- July–August 1988
- Article
Gray Market: Causes and Cures
By: Frank V. Cespedes, E. Raymond Corey and V. K. Rangan
Keywords: Markets
- December 1987
- Article
A Stochastic Three-Way Unfolding Model for Asymmetric Binary Data
By: Wayne S. DeSarbo, Donald R. Lehmann, Morris B. Holbrook, William J. Havlena and Sunil Gupta
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
- October 1987 (Revised March 1992)
- Supplement
Boston Fights Drugs (B): Converting Research to Action
By: V. Kasturi Rangan and Jennifer Lawrence
Describes the results of the advertising pre-test described in the (A) case. The group must now decide how to implement its findings for maximum impact. View Details
- October 1987 (Revised December 1992)
- Supplement
Atlas Copco (B): The Conflict Episode
Describes the sequence of events that led to a conflict with a distributor. View Details
Keywords: Conflict Management
- October 1987 (Revised December 1992)
- Supplement
Atlas Copco (C): The Conflict Episode
Describes the company's response to further problems with a distributor. View Details
Keywords: Conflict Management
- September–October 1987
- Article
Manage Customers for Profits (Not Just Sales)
By: Benson P. Shapiro, V. K. Rangan, Rowland T. Moriarty and Elliot Ross
- July 1987 (Revised November 1989)
- Teaching Note
Lotus Development Corp. Channel Choice: Direct vs. Distribution, Teaching Note
Teaching Note for (9-587-078). View Details
- July 1987 (Revised May 1993)
- Case
Atlas Copco (A): Gaining and Building Distribution Channels
Atlas Copco, a Swedish company, holds the highest market share for air compressors worldwide. However, its attempts to enter U.S. markets have been unsuccessful. The case describes a series of strategic distribution maneuvers implemented by the company which enable it... View Details
- February 1987 (Revised October 1989)
- Teaching Note
Rohm and Haas (A): New Product Marketing Strategy, Teaching Note
Teaching Note for (9-587-055). View Details
Keywords: Chemical Industry
- September 1986 (Revised November 1994)
- Case
Lotus Development Corp. Channel Choice: Direct vs. Distribution
Lotus Development Corp., the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to... View Details
- September 1986
- Article
The Channel Intermediary Selection Decision: A Model and an Application
By: V. K. Rangan, Andris A. Zoltners and Robert J. Becker
Keywords: Decision Making
- Article
The Intensity of Ethnic Affiliation: A Study in the Sociology of Hispanic Consumption
By: Rohit Deshpandé, Wayne D. Hoyer and Naveen Donthu