Publications

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

reach customers who may not be near a Gap store," she said. Shopping 24/7 Martha Velando (HBS MBA '02), brand manager at Bath & Body Works, said multi-channel retailing "is all about increasing... View Details

Keywords: by Julie Jette; Consumer Products; Retail

19 Sep 2012
Research & Ideas

Funding Innovation: Is Your Firm Doing it Wrong?

its traditional slow-paced and bureaucratic system of R&D to emulate the relatively fast pace and entrepreneurial system of biotech companies." The firm created several specialized research teams to manage the innovation process.... View Details

Keywords: by Carmen Nobel

17 Dec 2001
Research & Ideas

Enterprising Women

business leaders, moderated by HBS professor Myra Hart, at the Harvard Business School Entrepreneurship Conference. Robin Chase said that being a woman did not hinder her ability to start Zipcar, a service allowing customers to rent cars... View Details

Keywords: by Julia Hanna

17 Apr 2017
Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

is just one of many dilemmas that can incite insomnia in a sharing-economy platform provider. There’s also the threat of disintermediation between producers and consumers; the fear of trying to compete in a winner-take-all market; and the challenge of attracting View Details

Keywords: by Carmen Nobel; Service

December 2003
Teaching Note

Capital One Financial Corporation (TN)

By: Bharat N. Anand and Michael G. Rukstad

Teaching Note to (9-700-124). View Details

Keywords: Customization and Personalization; Industry Structures; Internet and the Web; Competitive Strategy; Information Management; Financial Services Industry

November 2001 (Revised August 2005)
Case

BigEast Bank (A): Credit Card Approval

By: Frances X. Frei and Dennis Campbell

BigEast is considering adopting a relationship-centric view in its credit card approval process. This would shift the bank's current practice of analyzing applications based on the merits of a single product to one where the customer's existing relationship is... View Details

Keywords: Customers; Forecasting and Prediction; Banks and Banking; Analytics and Data Science; Managerial Roles; Relationships; Adoption; Banking Industry

16 Dec 2013
HBS Case

D’O: Making a Michelin-Starred Restaurant Affordable

operational innovation to manage the tradeoff between cost and quality. It's an issue you find in every business, whether you're a chef or an executive at Mercedes or BMW or Apple." In November, Oldani visited Pisano's second-year... View Details

Keywords: by Carmen Nobel & Joanie Tobin; Food & Beverage

16 Sep 2008
First Look

First Look: September 16, 2008

right industry and time to start new ventures. Entrepreneurs with demonstrated market timing skill are also more likely to outperform industry peers in their subsequent ventures. This is consistent with the view that if suppliers and View Details

25 Jun 2014
Lessons from the Classroom

FIELD Trip: Conquering the Gap Between Knowing and Doing

The mission: To sell more laptops. The market: Rural China. The challenge: The business partner wants to know what laptop features would be appealing to customers in rural China. Landing in Shanghai with eight days to find out, a team of... View Details

Keywords: by Michael Blanding; Education

04 Nov 2008
First Look

First Look: November 4, 2008

Authors:Boris Groysberg, Lex Sant, and Robin Abrahams Publication:MIT Sloan Management Review 50, no. 1 (fall 2008): 41-46 No abstract is available at this time. Purchase this article: http://sloanreview.mit.edu/smr/issue/2008/fall/12/... View Details

Keywords: Martha Lagace

26 Jul 2011
First Look

First Look: July 26

different sources (e.g., food versus fire safety). Up Close and Personal: Developing Foundations for Leader Development through Personalization of Management Learning Authors:Gianpiero Petriglieri, Jack Wood, and Jennifer L. Petriglieri... View Details

Keywords: Sean Silverthorne

20 Apr 2016
Research & Ideas

When CEOs Become Activists

controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New York Times.) “What prompted this... View Details

Keywords: by Carmen Nobel; Technology; Publishing

04 Jun 2001
Research & Ideas

Why dot.coms Will Rise Again

products at medium and small retailers. F. Warren McFarlan "[Li & Fung's] expertise comes in managing all customer relationships, knowing who is good at what, who has high quality, who has low... View Details

Keywords: by Martha Lagace

January 2004 (Revised August 2005)
Case

Kikkoman Corporation: Consumer Focused Innovation

By: Rohit Deshpande and Hal Hogan

In May 2003, the president and CEO of Kikkoman Corp. sat in his Tokyo office weighing various options for strengthening the company's long-term growth. Kikkoman was the world's largest producer of soy sauce, largely due to its pioneering role since the 1950s as the... View Details

Keywords: Customer Relationship Management; Innovation Strategy; Marketing Strategy; Product Positioning; Adaptation; Competitive Strategy; Japan

17 Jul 2006
Lessons from the Classroom

Developing a Strategy for Digital Convergence

not only changed how Yoffie designed the course, called Strategy and Technology, but it's also changing how managers in tech-intensive companies are dealing with this issue on the front lines. Yoffie begins the course by exploring the... View Details

Keywords: by Sean Silverthorne; Computer; Education

February 1999
Case

Lifeline Systems, Inc. (B)

By: H. Kent Bowen and Marilyn Matis

In 1997, Lifeline Systems continues to grow its service business to $32 million, 56% of the company's total revenues. More local hospital Lifeline programs turn over their monitoring service to Lifeline Central, expanding the company's subscriber base by 30%. The... View Details

Keywords: Health Care and Treatment; Information Technology; Expansion; Cost Management; Growth and Development Strategy; Partners and Partnerships; Change; Customer Relationship Management; Service Operations; Age; Investment; Health Industry; Technology Industry; Cambridge; Boston

03 Nov 2022
Op-Ed

Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains

was fair game to chat about. A typical chat might go: Full Stack Engineer: “I’m thinking of moving the ‘Learn More’ button to the bottom right of the home page.” CEO: “Sounds good. What do you think about what that potential customer said... View Details

Keywords: by Julia Austin

14 May 2012
Research & Ideas

Breaking the Smartphone Addiction

business services team effectiveness, and overall case experience. It is becoming part of the culture—the future of BCG." The Cycle Of Responsiveness: The Root Of The 24/7 Habit The reason PTO can be so effective for both individuals' work-lives and the work... View Details

Keywords: by Leslie A. Perlow

December 2000 (Revised March 2001)
Case

DoubleTwist, Inc.

By: Joseph L. Bower and Christina L. Darwall

John Couch, CEO of DoubleTwist, has transformed a software products company into an Internet application service provider, racing to provide databases and tools for those working to explore the human genome. Crafting strategy and building organizational capability are... View Details

Keywords: Growth Management; Product Development; Organizational Change and Adaptation; Corporate Strategy; Customization and Personalization; Information Technology Industry