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All HBS Web
(4,383)
- People (13)
- News (878)
- Research (2,445)
- Events (10)
- Multimedia (6)
- Faculty Publications (1,398)
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- September 2020 (Revised February 2024)
- Teaching Note
Artea (A), (B), (C), and (D): Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and...
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- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
than corporate managers who are trying to move money from "cash cows" to "growth businesses." Q: It sounds like supermarkets and chain stores are starting to dominate wine distribution—Costco is one of the largest wine...
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- June 2024
- Case
SnapTravel: Betting on 'Super.com'
By: Reza Satchu and Tom Quinn
This case explores SnapTravel, a travel startup offering discounted hotel rooms, and its founders’ desire to pivot to a “super app” that saved customers money across many different purchase types. During the COVID-19 pandemic, Hussein Fazal and Henry Shi saw SnapTravel...
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Keywords:
Business Growth and Maturation;
Business Plan;
Business Startups;
Change Management;
Disruption;
Transformation;
Volatility;
Customer Focus and Relationships;
Customer Value and Value Chain;
Decisions;
Income;
Entrepreneurship;
Geographic Scope;
Cross-Cultural and Cross-Border Issues;
Health Pandemics;
Surveys;
Knowledge Acquisition;
Knowledge Use and Leverage;
Leading Change;
Crisis Management;
Goals and Objectives;
Risk Management;
Consumer Behavior;
Game Theory;
Risk and Uncertainty;
Adaptation;
Diversification;
Expansion;
System Shocks;
Accommodations Industry;
Technology Industry;
Canada;
United States;
Las Vegas
- 10 Sep 2018
- Research & Ideas
Celebrating 'The Men and Women of the Corporation' 40 Years Later
Rosabeth Moss Kanter: Because ideas move the world, and I wanted to move the world. I have a PhD in sociology, with a focus on social psychology and organizational behavior. Being a thought leader is a form of leadership, and I'm...
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by Robin J. Ely
- 01 Nov 1999
- Lessons from the Classroom
What’s Next & So What? Leading in the 21st Century
inflection point in history, leaving one age and entering another. Many of our philosophical assumptions about what constituted leadership and competitive success grew out of a different world. The challenge now is to help managers...
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by Staff
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
DeLong. In his course Managing Human Capital, DeLong challenges his students' assumptions about incentives, motivation, and compensation by contrasting the Lincoln case and its focus on the...
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by Garry Emmons
- 27 Feb 2007
- First Look
First Look: February 27, 2007
Business School Case 207-092 How should creditors pursue their claims in a multi-jurisdiction bankruptcy? David Butters, Managing Director at Lehman Brothers, negotiates a restructuring of Navigator Gas Transport, a shipping company that...
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Martha Lagace
- 19 Mar 2006
- Research & Ideas
Do I Dare Say Something?
enterprises as well. In this e-mail interview, Edmondson and Detert discuss their research and how managers can create environments that encourage and support "upward voice." Their paper is called "Latent Voice Episodes:...
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by Sarah Jane Gilbert
- 10 Nov 2015
- First Look
November 10, 2015
of research, the authors have concluded that four biases stand in the way: we focus too heavily on success, are too quick to act, try too hard to fit in, and rely too much on experts. Each of these biases raises challenges, but each can...
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Sean Silverthorne
- 31 Jan 2017
- First Look
First Look at New Research: January 31, 2017
democratic history and an immediate, practical exercise for anyone looking for a way to strengthen our common civic commitments. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52134 2017 Academy of Management Annals...
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Carmen Nobel
- 06 Jun 2005
- Research & Ideas
Don’t Listen to “Yes”
decisions. But conflict does not mean browbeating. In his new book, Why Great Leaders Don't Take Yes for an Answer: Managing for Conflict and Consensus (Wharton School Publishing), Roberto describes the toll on organizations when leaders...
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by Martha Lagace
- 28 Mar 2011
- Research & Ideas
Why Manufacturing Matters
that the country should focus on the brain. We also have to acknowledge our predecessors in the Technology and Operations Management Unit. For many years, people like Bob Hayes, Kim Clark, and Steven...
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- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
espousing a triple bottom line of people, planet, and profits, rather than a single-minded focus on shareholder value. People of my vintage recall when business leadership was about serving customers at a profit and giving back to your...
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- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
subsequently. Our results are consistent with theory on the active role firms can play in managing their reputational capital through anticipatory actions to avoid negative media coverage. Publisher's link:...
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Sean Silverthorne
- 07 Apr 2003
- Research & Ideas
XTV: Xerox’s Attempted Recovery From “Fumbling the Future”
businesses. In reorganizing to capitalize on its technology, Xerox created a new entity in 1989, headed by Robert Adams, that effectively established a third phase for managing spin-offs. Adams had created a new business for Xerox out of...
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by Henry Chesbrough
- 22 Apr 2002
- Research & Ideas
Work, Family, Private Life: Why Not All Three?
nonprofit organizations. Hart, who is also co-head of the entrepreneurship and service management faculty unit at HBS, said that reflection on a balance between work and personal goals can never start too soon. In terms of role models,...
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by Martha Lagace
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
unite partners' objectives for creating a flexible supply chain; benchmark performance against other retailers; and evaluate and manage new technologies. Raman and Fisher provide specific, detailed metrics and techniques that can be used...
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- 10 Sep 2013
- First Look
First Look: September 10
to receive less attention than money but is equally ubiquitous in our daily lives. Across four experiments, we examine whether shifting focus onto time can salvage individuals' ethicality. We found that implicitly activating the construct...
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Sean Silverthorne
- 13 Jul 2009
- Research & Ideas
Diagnosing the Public Health Care Alternative
private plans need to increase the value they provide to patients and the system as a whole. To read more: Robert Huckman and Gary Pisano, "The Firm Specificity of Individual Performance: Evidence from Cardiac Surgery," [PDF] Management...
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- 22 Apr 2002
- Lessons from the Classroom
Entrepreneurship: It Can Be Taught
In 2000, The Entrepreneurial Manager was introduced into the required first-year MBA curriculum. The course—and its presence in the first year—marked an important milestone in the evolution of teaching entrepreneurship at Harvard Business...
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by Staff