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All HBS Web
(7,022)
- Faculty Publications (2,178)
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Overview
Start Up Strategy and Management
Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective...
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Personal Selling and Sales Management
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Reinvention and “Frame Flexibility”
Adopting a radical innovation creates pressure for leaders to reframe their mental models while they also sustain their organization's existing capabilities and product category variants. Yet at key junctures in a product class and during technological change, a... View Details
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Reinvention and "Technology Reemergence"
The prevailing view of industry and technology evolution has emphasized displacement, on the assumption that old technologies and organizational forms will disappear when newer ones arrive. Professor Raffaelli's research challenges this view by illuminating how and... View Details
- Teaching Interest
Scaling Technology Ventures
- Research Summary