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Publications
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- All HBS Web
(117,151)
- Faculty Publications (2,338)
- October 1989 (Revised October 1992)
- Case
Smoke Wars: The Case for and Against the Cigarette Industry
Describes the arguments for and against the tobacco industry. With the per capita demand for cigarettes steadily declining by 2% to 3% every year, the tobacco companies have been using various approaches to stem the tide. Many such moves, however, have come under... View Details
- September 1989
- Article
PACM: A Two Stage Procedure for Analyzing Structural Models
By: Donald R. Lehmann and Sunil Gupta
Keywords: Organizational Structure
- August 1989 (Revised October 1990)
- Case
Reebok Brands
By: David E. Bell and Christian Schaack
Keywords: Apparel and Accessories Industry
- July 1989 (Revised May 2004)
- Case
Colonial Homes
By: David E. Bell
Colonial Homes supplies a complete raw materials package to build entire homes. The price of the package is guaranteed at the signing of the sales contract, while delivery (and payment) are not effected for up to six months. In an effort to reduce its exposure to... View Details
- 1989
- Chapter
Model of Franchiser Market Penetration in an Area of Dominant Influence
By: V. K. Rangan and Patrick J Kaufmann
- June 1989 (Revised January 1992)
- Case
Ingersoll-Rand (A): Managing Multiple Channels--1985
By: V. Kasturi Rangan and E. Raymond Corey
James Clabough, marketing vice president at Ingersoll-Rand, has to decide on the distribution policy for a new product. The decision has marketing as well as organizational ramifications. View Details
- June 1989 (Revised November 1991)
- Supplement
Ingersoll-Rand (B): Managing Multiple Channels--1986
Peter Baldwin takes over Clabough's job and is charged with the responsibility to improve sales force morale, control expenses, and improve market share. View Details
- June 1989 (Revised November 1991)
- Supplement
Ingersoll-Rand (C): Managing Multiple Channels--1987
Describes the actions taken by Peter Baldwin to address the issues. View Details
Keywords: Industrial Products Industry
- 1989
- Manual
Going to Market: Case Studies in Industrial Distribution, Instructor's Manual
By: E. Raymond Corey, Frank V. Cespedes and V. K. Rangan
Keywords: Distribution
- 1989
- Book
Going to Market: Case Studies in Industrial Distribution
By: E. Raymond Corey, Frank V. Cespedes and V. K. Rangan
- 1989
- Book
Going to Market: Distribution Systems for Industrial Products
By: E. Raymond Corey, Frank V. Cespedes and V. Kasturi Rangan
- Article
Organization Culture and Marketing: Defining the Research Agenda
By: Rohit Deshpandé and Frederick E. Webster Jr.
- December 1988 (Revised October 1989)
- Teaching Note
Atlas Copco (A): Gaining and Building Distribution Channels, (B) and (C): The Conflict Episode, Teaching Note
Teaching Note for (9-588-004), (9-588-020), and (9-588-021). View Details
- November 1988 (Revised June 1989)
- Case
Introduction to Regression Analysis with Lotus 1-2-3 and Regress
By: David E. Bell