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  • 06 Sep 2004
  • Research & Ideas

The Innovator’s Battle Plan

beneath the radar," they really mean "taking advantage of asymmetries of motivation." Disruptive markets start among customers that appear to the incumbent to be either undesirable or nonexistent. The initial absolute size... View Details
Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth
  • 17 Jul 2018
  • First Look

New Research and Ideas, July 17, 2018

Programs By: Hanson, Samuel G., David S. Scharfstein, and Adi Sunderam Abstract—We develop a model of government portfolio choice in which a benevolent government chooses the scale of risky projects in the presence of market failures and tax distortions. These two... View Details
Keywords: Dina Gerdeman
  • 01 Apr 2020
  • Blog Post

The Product Design Sprint - 5 Things I Learned in Launch Lab 1

price transparency issues in the wedding industry. Through this process, we conducted customer interviews, devised many product iterations, developed two prototypes, and conducted both moderated and unmoderated user tests – all in one... View Details
  • Web

4.2 Student/Faculty Ventures - MBA

program. [3] Executive education participants are considered enrolled until they receive a certificate of completion. Participants in HBS custom executive education programs are not covered by this policy. any student from Harvard... View Details
  • 22 Aug 2005
  • Research & Ideas

The Hard Work of Failure Analysis

requires a spirit of inquiry and openness, patience, and a tolerance for ambiguity. However, most managers admire and are rewarded for decisiveness, efficiency, and action rather than for deep reflection and painstaking analysis. Third,... View Details
Keywords: by Amy Edmondson & Mark D. Cannon
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

envisioned “virtual market” machine could become a reality but would still require one missing ingredient: a soul. The “soul” is our human intuition, scientific expertise, awareness of customer preferences, and industry knowledge—all... View Details
Keywords: by Kristen Senz
  • 03 Apr 2012
  • First Look

First Look: April 3

managerial performance, found that managers higher in metacognitive cultural intelligence (CQ) were rated as more effective in intercultural creative collaboration by managers from other cultures. Study 2, a... View Details
Keywords: Carmen Nobel
  • Blog

Leading Successful Digital Transformation

may be disrupted in the future is not the best recipe for long-term success. Experimentation: Companies often run hackathons and innovation days that inspire employees to start many new digital projects. Senior management encourages these... View Details
  • March 2022 (Revised August 2022)
  • Case

LooksRare: The Decentralized, Tokenized, NFT Marketplace

By: Scott Duke Kominers, Shai Bernstein and George Gonzalez
LooksRare launched a decentralized and anonymous organization to compete against NFT marketplace leader OpenSea. By launching its own cryptocurrency, LooksRare attempted to lure users with a digital rewards program. The nature of the organization and its business... View Details
Keywords: NFTs; Alternative Assets; Blockchain; Cryptocurrency; Customer Relationship Management; Market Entry and Exit; Business Model; Marketing
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  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

customer and employee satisfaction). Kaplan and Norton's voluminous body of work on the Balanced Scorecard provides compelling arguments and evidence for how better measurement leads to better management... View Details
Keywords: by Martha Lagace
  • Web

Courses by Faculty Unit - Course Catalog

Managing Customers for Growth Eva Ascarza Fall 2024 Q2 1.5 Pricing Strategy: Monetizing and Growing the Business Elie Ofek Fall 2024 Q2 1.5 Negotiation, Organizations & Markets Course Title Faculty Name Term... View Details
  • Web

Disruptive Innovation Online Course | HBS Online

customers to buy your products and why, and predict when disruption will happen. The course equipped me with new ways to think about problems, products, businesses, and just everything in life. Daniella Patrick Innovation Lab Product... View Details
  • May 1994
  • Background Note

Reorienting Channels of Distribution

By: V. Kasturi Rangan
Traditionally, distribution channels have been viewed as vertical marketing systems where responsibility was transferred from one layer to the next, like passing a baton in a relay race. Distribution channels in the future are likely to look more like horizontal... View Details
Keywords: Distribution Channels; Customers; Supply and Industry; Alliances; Performance Efficiency; Performance Effectiveness; Change; Distribution Industry
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  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

they will notice as the product improves from release to release. Manage customers' over- and under-expectations. When it comes to successfully deploying AI in the real world, half of the battle is over expectation View Details
Keywords: by Rocio Wu
  • August 2004 (Revised July 2006)
  • Case

PROPECIA TM: Helping Make Hair Loss History

By: Marta Wosinska and Youngme E. Moon
In late 1997, Tom Casola, brand manager for Propecia, debates the best approach to market this breakthrough one-a-day pill for hair loss. This launch would be atypical for a prescription drug because of the key position of the consumer. As a result, the team's... View Details
Keywords: Advertising; Communication Strategy; Customers; Marketing Communications; Marketing Strategy; Product Launch; Product; Performance Effectiveness; Problems and Challenges; Quality; Pharmaceutical Industry
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  • May 2012 (Revised August 2014)
  • Case

McKesson

By: Regina E. Herzlinger and Natalie Kindred
McKesson, a large, diversified drug distribution and health care IT company, is considering development of new business offerings to help private practice physicians remain independent. The company, with $122 billion in 2010 revenues, just made its first foray into... View Details
Keywords: Health Care Industry; Health Care Policy; Organizational Transformations; Health Services; Health Care and Treatment; Business Model; Service Operations; Change Management; Corporate Strategy; Information Technology; Policy; Pharmaceutical Industry; Health Industry; United States
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  • 10 Sep 2020
  • Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

[This is the fifth installment in a monthly series on management issues in the time of COVID-19.] We have asked approximately 600 CEOs to share with us the most pressing challenges that are keeping them awake at night in the midst of the... View Details
Keywords: by Boris Groysberg and Katherine Connolly Baden
  • Web

A Chronicle of the China Trade. The Papers of Augustine Heard & Co., 1840-1877

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details
  • 22 Mar 2010
  • Research & Ideas

One Strategy: Aligning Planning and Execution

middle managers and line employees attempt to execute the explicit strategy. Unfortunately, these strategies often diverge. They are not aligned. And so the potential of the enterprise becomes unrealized. "Strategy therefore becomes... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 30 May 2007
  • Research & Ideas

Health Care Under a Research Microscope

particular segment of the population." HBS is also training current and future health care leaders. The School's executive education program offers custom programs to boost the management skills of... View Details
Keywords: by Sean Silverthorne; Health; Biotechnology