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All HBS Web
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- Faculty Publications (2,319)
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- October 1992 (Revised September 1993)
- Case
Nopane Advertising Strategy
By: David E. Bell
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results...
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Keywords:
Competition;
Intellectual Property;
Advertising;
Health Care and Treatment;
Brands and Branding;
Product Marketing;
Pharmaceutical Industry;
United States
Bell, David E. "Nopane Advertising Strategy." Harvard Business School Case 893-005, October 1992. (Revised September 1993.)
- 1992
- Book
Creating New Health Care Ventures: The Role of Management
By: R. E. Herzlinger
Herzlinger, R. E. Creating New Health Care Ventures: The Role of Management. Gaithersburg, MD: Aspen Publishing, 1992.
- September 1992 (Revised October 1992)
- Case
Massachusetts General Hospital: Cancer Research Center
By: Ray A. Goldberg and Eve Stacey
Goldberg, Ray A., and Eve Stacey. "Massachusetts General Hospital: Cancer Research Center." Harvard Business School Case 593-029, September 1992. (Revised October 1992.)
- August 1992 (Revised September 1993)
- Case
CHS Dental Laboratory, Inc. (A)
Keywords:
Health Industry
Sahlman, William A. "CHS Dental Laboratory, Inc. (A)." Harvard Business School Case 293-029, August 1992. (Revised September 1993.)
- August 1992 (Revised August 1993)
- Case
CHS Dental Laboratory, Inc. (B)
Keywords:
Health Industry
Sahlman, William A. "CHS Dental Laboratory, Inc. (B)." Harvard Business School Case 293-030, August 1992. (Revised August 1993.)
- July 1992 (Revised March 1994)
- Teaching Note
Beverly Hospital and North Shore Birth Center TN
- June 1992
- Teaching Note
New England Critical Care, Inc., Teaching Note
- June 1992
- Teaching Note
Episcopal Retirement Homes, Inc., Teaching Note
- June 1992
- Teaching Note
U.S. Health Care Systems, Prospectus and Maxicare Health Plans, Inc., Teaching Note
- June 1992
- Teaching Note
Visiting Nurse Service of New York, Teaching Note
- May 1992
- Teaching Note
Hospital Corp. of America and McLean Hospital, Teaching Note
- May 1992 (Revised May 1993)
- Teaching Note
Hyatt Hill Health Center, Teaching Note
- May 1992
- Teaching Note
Mediplex Group, Inc., Teaching Note
- May 1992
- Teaching Note
Jim Sawyer (A), (B), and (C), Teaching Note
Teaching Note for (9-383-029), (9-383-030), and (9-383-031).
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- May 1992
- Teaching Note
RU 486 (A) and (B), Teaching Note
Teaching Note for (9-391-050) and (9-391-051).
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- May 1992 (Revised June 1992)
- Teaching Note
Health Stop: Production Process, Teaching Note
- April 1992 (Revised June 1993)
- Case
American Nursing Services, Inc.
By: Leonard A. Schlesinger and Roger H. Hallowell
P.K. Scherle, R.N., founder, president, and owner, struggles with her successful business and focuses on either growth or enhanced profitability.
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Keywords:
Growth Management;
Business Growth and Maturation;
Service Delivery;
Entrepreneurship;
Health Care and Treatment;
Growth and Development Strategy;
Health Industry
Schlesinger, Leonard A., and Roger H. Hallowell. "American Nursing Services, Inc." Harvard Business School Case 692-102, April 1992. (Revised June 1993.)
- March 1992 (Revised March 1995)
- Case
Kevin Simpson
By: Linda A. Hill
Follows Kevin Simpson, a second-year Harvard Business School 1990 student, through his job search to his final decision between two very attractive but different job offers: a job as an international marketing manager at Eli Lilly and Co., a leading multinational...
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Hill, Linda A. "Kevin Simpson." Harvard Business School Case 492-041, March 1992. (Revised March 1995.)