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All HBS Web
(2,372)
- People (2)
- News (433)
- Research (1,732)
- Events (9)
- Multimedia (7)
- Faculty Publications (881)
- April 2021
- Teaching Note
Drinkworks: Home Bar by Keurig
By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch...
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Keywords:
Marketing;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Market Design;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Business Model;
Customers;
Customer Value and Value Chain;
Decision Making;
Decisions;
Goods and Commodities;
Innovation and Invention;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Research;
Research and Development;
Strategy;
Adoption;
Competitive Advantage;
Segmentation;
Information Technology;
Information Infrastructure;
Value;
Value Creation;
Food and Beverage Industry;
Consumer Products Industry;
North and Central America;
United States
- 01 Dec 2016
- News
Alumni Books of 2016
of realistic, technology-agnostic best practices for supporting hypergrowth in nearly any environment. In this new edition, they add many new examples, plus case studies from many exceptionally demanding sites, including Etsy, Nasdaq,...
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- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
formation, and innovation. He is also a partner of the international management consulting firm McKinsey & Company, where he is a leader of its Innovation practice. Chakravorti has advised over 30 Fortune 500 companies on innovation,...
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by Martha Lagace
- 20 Nov 2012
- First Look
First Look: November 20
and Regulatory Approval of Genetically Modified Organisms Authors:Shon R. Hiatt and Sangchan Park Publication:Academy of Management Journal (forthcoming) Abstract Little is known about the factors that influence regulatory-agency decision...
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Sean Silverthorne
- 01 Jun 1998
- News
Diversity and Community
full pay to work for community organizations. At IBM, on the recommendation of eight workforce diversity task forces consisting of company employees (Asian, Black, Hispanic, Native American, Gay/Lesbian, People with Disabilities, White Male, Women), View Details
Keywords:
Garry Emmons
- 07 Aug 2012
- First Look
First Look: August 7
PublicationsChange Agents, Networks, and Institutions: A Contingency Theory of Organizational Change Authors:Julie Battilana and Tiziana Casciaro Publication:Academy of Management Journal 55, no. 2 (April 2012) Abstract We develop a...
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Sean Silverthorne
- 01 Mar 2016
- First Look
March 1, 2016
their demand for a risky asset by weighing two signals: an average of the asset’s past price changes and the asset’s degree of overvaluation. The two signals are in conflict, and investors “waver” over time in the relative weight they put...
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Keywords:
Sean Silverthorne
- 01 Mar 2006
- News
Drive-In Nation
where people want to buy their cars,” Thomke says. “The companies can’t simply restructure their way out of their difficulties.” Thomke, an authority on the management of technology and product innovation, senses that “the culture within...
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- 01 Sep 2003
- News
Globalization Revisited
pointed to what he believes was a principal misjudgment: its view of “the globalization of products as a supply-side phenomenon rather than a demand one.” In the 1983 article, Sorrell recalled, “Levitt wrote that ‘instead of adapting to...
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- 01 Mar 2005
- News
Venture Capital’s Comeback
managing partner with Accel Partners in Palo Alto, California, and chairman of the National Venture Capital Association, representing some 450 venture-capital and private-equity firms. An improving economy helped boost total...
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- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
to plumb the demand side of business rather than just the supply side. All six were able to understand how rapid, widespread socioeconomic change affected consumers' preferences and then not only satisfy, but also anticipate buyers'...
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by Martha Lagace
- 10 Apr 2006
- Research & Ideas
American Auto’s Troubled Road
their way out of their difficulties." Thomke, an authority on the management of technology and product innovation, senses that "the culture within American firms seems different compared with their best European and Japanese...
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- February 2017
- Supplement
JCDecaux, 2016: Global Leader ... Again
By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place...
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Keywords:
JCDecaux;
Clear Channel Outdoor;
OUTFRONT Media;
Lamar Advertising Company;
Jean-François Decaux;
Jean-Charles Decaux;
Outdoor Advertising;
Street Furniture;
Airports;
Billboards;
Bicycles;
Digital Devices;
Digital Marketing;
Bidding;
Advertising;
Advertising Campaigns;
Acquisition;
Mergers and Acquisitions;
Business Growth and Maturation;
Business Model;
Business Organization;
Family Business;
For-Profit Firms;
Joint Ventures;
Design;
Price;
Profit;
Revenue;
Geographic Location;
Geographic Scope;
Global Range;
Globalization;
Global Strategy;
Globalized Firms and Management;
Multinational Firms and Management;
Globalized Markets and Industries;
Government Legislation;
Business History;
Human Resources;
Laws and Statutes;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Growth Management;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Demand and Consumers;
Supply and Industry;
Operations;
Distribution;
Infrastructure;
Logistics;
Product;
Product Design;
Production;
Organizational Structure;
Property;
Public Ownership;
Renting or Rental;
Problems and Challenges;
Business and Community Relations;
Business and Government Relations;
Family and Family Relationships;
Sales;
Situation or Environment;
Luxury;
Strategy;
Business Strategy;
Commercialization;
Competition;
Competitive Advantage;
Competitive Strategy;
Consolidation;
Corporate Strategy;
Customization and Personalization;
Expansion;
Segmentation;
Mobile Technology;
Wireless Technology;
Air Transportation;
Bicycle Transportation;
Rail Transportation;
Transportation Networks;
Advertising Industry;
France;
Paris
Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
- 08 Dec 2009
- First Look
First Look: Dec. 8
Economics 1, no. 1 (December 2009) Abstract Much of empirical corporate finance focuses on sources of the demand for various forms of capital, not the supply. Recently, this has changed. Supply effects of equity and credit markets can...
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Martha Lagace
- 12 Apr 2023
- News
Step Change
she worked under three ministers of finance, sometimes sleeping at the office when protesters demanding reparations for martyrs of the revolution made it impossible to go home. That was when she decided to apply to HBS. "I was young and...
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Keywords:
Julia Hanna;
entrepreneurship;
women;
venture capital;
Egypt;
developing economies;
Finance
- 16 Mar 2010
- First Look
First Look: March 16
Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision making, marketing, brand management, innovation, acquisition strategies,...
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Keywords:
Martha Lagace
- 10 Mar 2021
- Blog Post
COVID Killed the Traditional Workplace
a new work world that will keep employees both happy and productive post-COVID? Several HBS faculty members shared advice to help leaders prepare for the “next normal." Julia Austin: Prioritize face time at the office Managers will have...
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Keywords:
All Industries
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
Such motives spring from the humanitarian values possessed by the organizations or individuals involved. Utilitarian motives, on the other hand, cater to the partners' organizational needs, focusing on issues like risk management or the...
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- 01 Jun 2010
- News
$how Me the Money
level, “is when you actually tilt the playing field by influencing the policymaking or contracting process; this is illegal and unfair.” Abdelal says that for many executives, the challenge is managing a business culture in which it is...
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- 06 Dec 2021
- News
December 2021 Alumni and Faculty Books
unposted openings, discussing salaries, and how getting recognition for accomplishments can lead to promotions and pay increases. The book’s case studies and expert contributions provide many examples and recommendations to manage stress...
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