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Show Results For
- All HBS Web
(3,437)
- People (5)
- News (749)
- Research (2,145)
- Events (3)
- Multimedia (36)
- Faculty Publications (1,694)
Thomas Adams, Jr.
Experimenting with chicle (a gum substance from the Mexican Spodilla tree), Adams discovered a commercial use for the substance by utilizing it in the manufacture of a chewing gum. Adams developed public acceptance of this new and unique product, forming the American... View Details
Keywords: Food & Tobacco
David W. Johnson
Employing an aggressive streamlining strategy, Johnson is credited with creating Campbell Soup Company’s successful turnaround. Under his leadership, Campbell became one of the most profitable consumer products companies in the United States. His laser focus on... View Details
Keywords: Food & Tobacco
Jay C. Hormel
Hormel, known as the “Spam Man” for his most popular product, pioneered the canned meat business. As a result of his successful marketing campaigns and promotions, 70% of urban Americans used canned meats in 1940, compared with only 18% in 1937. By 1946, Hormel Company... View Details
Keywords: Food & Tobacco
George W. Hill
Hill led the American Tobacco Company (Pall Mall, Lucky Strike) into the era of mass advertising. By the end of his life, he was regarded by many as the world’s most successful salesman, a corporate genius whose company consistently made money even during the... View Details
Keywords: Food & Tobacco
Louis F. Bantle
During his tenure as CEO, Bantle generated a 10-fold increase in revenues (from $100 million to $1 billion) for United States Tobacco. He divested of non-core operating units and launched a major advertising initiative which enabled UST to achieve an 80%+ market share... View Details
Keywords: Food & Tobacco
Roberto C. Goizueta
In a shrewd acquisition, Goizueta purchased Columbia Pictures for $750 million in 1982. Three years later, Columbia was Coca-Cola’s second most successful enterprise bringing in 14% of the operating income. In his first five years as CEO, Goizueta increased Coca-Cola’s... View Details
Keywords: Food & Tobacco
Ernest Gallo
A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a resounding success, and Gallo sold an unprecedented 2.5 million cases of the wine in less than a year. In 1985, Gallo... View Details
Keywords: Food & Tobacco
H. Brewster Atwater, Jr.
Despite a worldwide recession, Atwater led General Mills through 10 consecutive years of market value growth. He re-focused General Mills on its core products and services, and in so doing, enabled the company to profitably expand on a global level. View Details
Keywords: Food & Tobacco
Arthur C. Dorrance
In 1931, Dorrance began radio advertising, sponsoring famous radio programs like the George Burns & Gracie Allen Show and the Campbell Playhouse. Dorrance introduced Cream of Mushroom Soup in 1934, and in the same year renamed “Chicken with Noodles” soup “Chicken... View Details
Keywords: Food & Tobacco
Joseph F. Cullman III
Cullman increased Philip Morris sales from $440 million to $2.6 billion in 1973. Cullman’s crowning achievement was capturing the male demographic for Marlboro cigarettes. He did this by developing a new Marlboro package, and establishing the “Marlboro Man” advertising... View Details
Keywords: Food & Tobacco
Adolph Coors
Orphaned at age fifteen, Coors worked as an apprentice in a brewery in his native Prussia. Six years later, he began his westward journey as a stowaway aboard a ship headed for Maryland. Gradually moving west, Coors eventually landed in Colorado where he established... View Details
Keywords: Food & Tobacco
- 28 Sep 2017
- News
Kellogg Taps Steven Cahillane as Cereal Maker's Next CEO
- 21 Mar 2012
- News
O'Donnells donate $30 million to Harvard
- Web
Latin America - Global Activities 2021
at Good Foods Group, is the type of leader who believes in constant learning—from colleagues and mentors to her professors and classmates in the HBS Executive Education program in which she participated, Program for Leadership Development... View Details
- 07 Oct 2024
- News
On the Move: Nikos Bartzoulianos (MBA 2008)
doing laundry. There’s an obligation to do all these things in a more sustainable way. To put it differently, this is not a company that sells appliances; but rather a business of living better by making clothes last longer and food taste... View Details
- 01 Dec 2009
- News
Losing Our Competitive Edge
have their eye on the prime rib too? Once they have learned to manufacture your product, they are in a much better position to move up the food chain into manufacturing and designing more sophisticated components and subsystems and,... View Details
- 01 Mar 2003
- News
Three Appointed to Endowed Professorships
market and nonmarket strategy, particularly in the energy industry and in the food and agribusiness sector. He is interested in the relations between government regulation and corporate strategy, the behavior of private and public... View Details
- 01 Sep 2010
- News
Start-Ups Make Their Pitch
help consumers locate a business or person to handle local service needs, get price quotes, and book appointments. Southern California: Kiwilimón (Deborah Dana Beyda, MBA ’08, cofounder) is a food and recipe Internet portal for... View Details
- 01 Dec 2007
- News
Faculty Books
Perspectives on Risk and Regulation: The FDA at 100 edited by Arthur Daemmrich and Joanna Radin (Chemical Heritage Foundation) In a period of rapid scientific and market changes, success in regulating food products, prescription drugs,... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
case:https://hbsp.harvard.edu/product/518066-PDF-ENG Harvard Business School Case 118-074 Whole Foods Under Amazon In August 2017, Amazon acquired Whole Foods Market for $13.7 billion. Whole View Details
Keywords: Dina Gerdeman