Publications

26 Mar 2019
Working Paper Summaries

Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

Keywords: by Michelle A. Shell and Ryan W. Buell; Health

November 2000
Case

Clust.com: Dream More and Pay Less

Clust is a French group-buying Web site. Instead of marketing products to consumers, Clust is marketing aggregated consumer demands to manufacturers. Consequently, beyond the usual act of choosing among predefined alternatives, consumers are expected to bring up their... View Details

Keywords: Customer Value and Value Chain; Marketing

2024
Working Paper

The Fading Light of Democratic Capitalism: How Pervasive Cronyism and Restricted Suffrage Are Destroying Democratic Capitalism as a National Ideal…and What to Do about It

By: Malcolm S. Salter

What are we to do about declining public trust and confidence in democratic capitalism, which many citizens consider a cornerstone of our national ideology and identity? While the answer is not entirely clear, I argue in this essay that any effort aimed at restoring... View Details

Keywords: Government Administration; Economic Systems; Trust; United States

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21 Nov 2022
Research & Ideas

Buy Now, Pay Later: How Retail's Hot Feature Hurts Low-Income Shoppers

typically little or no credit check and most loans charge zero interest if the bills are paid on time. Retailers are willing to pay more for providing the service because almost half of View Details

Keywords: by Rachel Layne; Retail; Financial Services; Technology

January–February 2018
Article

Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

By: Leslie John, Tami Kim and Kate Barasz

Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details

Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes

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22 Jun 2021
Blog Post

Why Many Businesses Are Becoming More Vocal In Support of LGBTQ Rights

compared to 60% of Americans overall and 53% of senior citizens. Millennials are now the largest group in the U.S. workforce and are essential to recruitment, brand, and View Details

Keywords: All Industries

02 Dec 2002
What Do You Think?

How Will We Respond to the “Moment of Truth” in Option Plans?

options should be rethought in many organizations. First, there is the issue of whether options are the best means of promoting shareholders' best interests in established... View Details

Keywords: by James Heskett

March 21, 2022
Article

Are the Risks of Global Supply Chains Starting to Outweigh the Rewards?

By: Willy C. Shih

The conflict in Ukraine is only the latest jolt to global supply chains. Disruptions caused by the Covid-19 pandemic, climate-related events, and geopolitical tensions were already undermining their rationale. As companies rethink sourcing, they will have to consider... View Details

Keywords: Supply Chain Management; Supply Chain; Distribution; Globalization; Consumer Products Industry; Consumer Products Industry; United States; Asia; Europe

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Web

A Broad Spectrum of Opportunities | Social Enterprise | Harvard Business School

planning. One thing that I've learned in the past year is that social enterprise offers a broad spectrum of opportunities, and that an interest in marketing or even investment management is not mutually... View Details

John T. Gourville

John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details

Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products

Web

Four Ways to Make The Most of Your Company Events - Recruiting

Insights & Advice 07 Oct 2024 Four Ways to Make The Most of Your Company Events Molly DeCastro & Lia Mastrogiacomo Author HBS Team tag Know Your Audience Recruiting Advice If you are looking to engage with Harvard Business School students... View Details

21 Jul 2020

Life at HBS Chat Series: MBA Students in the Business of Sports

Hear straight from current HBS students regarding their MBA experience. Students will share their backgrounds and how they have cultivated their personal and professional interests while at HBS through club associations. View Details

June 2011
Case

Steering Monetary Policy Through Unprecedented Crises

By: David Moss and Cole Bolton

In early April 2008, economic conditions in Europe appeared to be deteriorating on almost all fronts: sales figures were falling, business and consumer confidence were slumping, forecasts for European growth were being revised downward, and inflation was rising. In... View Details

Keywords: Forecasting and Prediction; Economic Slowdown and Stagnation; Financial Crisis; Inflation and Deflation; Financial Institutions; Interest Rates; Policy

November 2020
Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli

Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details

November 2020 (Revised April 2021)
Case

Roll-Ups and Surprise Billing: Collisions at the Intersection of Private Equity and Patient Care

By: Trevor Fetter and Kira Seiger

This case describes the increasing investment by private equity (PE) firms in patient care and other healthcare services. The case focuses on investments in physician staffing firms and roll-up strategy investments in physician practice management (PPM). Included in... View Details

14 May 2019
Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

company, such as marketing, communications, or consumer behavior specialists, to help design a code that will be understandable to employees. Uber, for example, rolled out a mobile app-focused version of its... View Details

Keywords: by Michael Blanding

16 Feb 2021
Blog Post

The Rise of The Sixes: Interview with CEO and Founder Franci Girard

pressure test her interest instead of wondering “what if?”, Girard followed her instincts to jump into learning more about the fashion industry. After full days at Goldman, Girard attended Parson’s School... View Details

March 1999 (Revised January 2005)
Case

Newell Company: Corporate Strategy

By: Cynthia A. Montgomery and Elizabeth Gordon

In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell's strategy and its... View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Strategy; Competitive Strategy; Corporate Strategy; Consumer Products Industry

2014
Working Paper

Friends with Close Ties: Asset or Liability? Evidence from the Investment Decisions of Mutual Funds in China

By: Xinzi Gao, T.J. Wong, Lijun Xia and Gwen Yu

When fund managers have close ties to their investees, it can facilitate efficient information sharing but can also increase the possibility of favoritism. Using the investment choices of mutual funds in China, we test whether funds with close ties to their investees... View Details

Keywords: Social Ties; Conflict of Interests; Asset Management; Investment Portfolio; Networks; Financial Services Industry; China