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Show Results For
- All HBS Web
(3,003)
- People (5)
- News (815)
- Research (1,878)
- Events (4)
- Multimedia (30)
- Faculty Publications (1,067)
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
that any successful wireless product-development cycle would have to move much, much faster than the usual automotive life cycle. "My suggestion very early on was that unless we could suspend those rules, then we shouldn't even bother with the business, because... View Details
- 13 Feb 2006
- Research & Ideas
The Hidden Market for Babies
"It is difficult to conceive of a child as commerce," writes Harvard Business School professor Debora L. Spar in her new book, The Baby Business: How Money, Science, and Politics Drive the Commerce of Conception. In fact, baby View Details
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
products. OXO's Grips are ideal for older adults who might have dexterity problems, the way that you can manipulate their products. But they weren't selling to older. They sell to everybody. And it happens... View Details
- 01 Sep 2009
- First Look
First Look: September 1
http://www.springerlink.com/content/978-3-642-03109-0 Sell Side School Ties Authors:Lauren H. Cohen, Christopher J. Malloy, and Andrea Frazzini Publication:Journal of Finance (forthcoming) Abstract We study the impact of social networks... View Details
Keywords: Martha Lagace
- 17 Jul 2020
- News
Support System
nuts and selling them. “It can take up to 25 years for a tree to reach maturation,” says Naa-Sakle Akuete (MBA 2014), “but once it does reach its gestational period, it can bear fruit for hundreds of years. So it takes a while to get... View Details
Keywords: Maureen Harmon
- 01 Jan 2009
- News
Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985
was a senior partner for more than 25 years before selling the firm to Credit Suisse First Boston in 1998. At Garantia and later at GP Investimentos, Lemann invested in management talent and diverse acquisitions, including a retail chain,... View Details
- 03 Feb 2016
- Research & Ideas
The State of Customer Service Leadership
example, that company would not be selling a “lifestyle” so successfully on a global basis today to its customer base of students, younger singles, and married couples moving into their first apartment or house together. Aisner: We live... View Details
- 21 Nov 2005
- Research & Ideas
Making Credibility Your Strongest Asset
Negotiation is a breeze if you're selling a unique product or service that others desperately need: Just sit back and let the bidding begin. Likewise, if you're a buyer in a buyer's market, getting a bargain is a snap. But what happens... View Details
Keywords: by Michael Wheeler
- 07 Sep 2011
- First Look
First Look: Sept. 7
possibility of reversing the launch sequence and going with a "Brazos First" strategy. The case describes the microprocessor industry, its main competitors (AMD and Intel), and the evolving world of PC selling and buying. The... View Details
Keywords: Sean Silverthorne
- 01 Sep 2013
- News
Who Are We?
and raising cattle on it is a challenge fit for an MBA—one that Whiteside decided to pursue full-time after finding a new tract of land and selling his company just a few months before the 2008 economic crisis. "If you apply fertilizer,... View Details
- 01 Sep 2008
- News
The Levitt Brand
30, 1975). “In our very first class he opened my eyes to how people are motivated to make decisions. Before, I thought as an engineer — the best attributes and the best price sells the product. From that day on I focused my attention on... View Details
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
able to collect hundreds of terabytes of data on the shoppers. Given that the company already makes close to $1 billion in advertising, that is information the company can then quickly turn around and sell to advertisers for an even... View Details
- 12 Aug 2013
- Research & Ideas
‘Hybrid’ Organizations a Difficult Bet for Entrepreneurs
eyeglasses that can be calibrated by the user to circumvent the need for an optometrist. The second, VisionSpring, follows a different approach, working to build a network of entrepreneurs who sell eyeglasses in their communities. Rather... View Details
Keywords: by Michael Blanding
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
there are two reasons why CEOs should be cautious about overdoing the percentage of time interfacing with customers. First, marketing and selling should be a prime task of the CEO's direct reports, the individual business unit leaders.... View Details
Keywords: by John Quelch
- 18 Mar 2014
- Blog Post
BaubleBar Brought to Life, and Other Tales of Joining a Start-up
without retail experience? Julia encouraged them to get relevant summer experience, like her internship at New Balance. She jumped on an e-commerce project there, and did related independent work during her 2nd year that definitely helped her View Details
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
behavior of the customers is so vastly different that having the same policy often doesn’t make sense. It’s very much like you’re selling a certain type of product in Japan and China: different markets with different competitors and... View Details
- 01 Sep 2015
- News
Ink
send employees and supporters over to the big chain store to buy it, bring it back, and sell it for a penny less.” THE MARKET TESTING “I told this Freezy Frosty story to my kids for years. And they would tell their friends, who would come... View Details
- 14 Oct 2014
- First Look
First Look: October 14
disconnect between strategic goals and field implementation in sales. This article focuses on four areas where companies can improve links between strategy and sales. The article also outlines how selling activities materially affect core... View Details
Keywords: Sean Silverthorne
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
Xerox, IBM, and Kodak. These industrial giants are trying to combine their industrial heritage with products, services, and business practices more closely associated with the new economy. Their basic product does not change—GM is still trying to View Details
- 01 Dec 2020
- News
New Releases: Alumni and Faculty Books
As Bernshteyn explains, the prescriptive insights gleaned from the massive amount of community data available worldwide will transform entire industries and break down long-standing barriers to value. The Ends Game: How Smart Companies Stop View Details
Keywords: Margie Kelley