Publications

April 1993 (Revised June 1994)
Supplement

MathSoft, Inc. (B)

By: V. Kasturi Rangan

Describes the president's decision regarding MathSoft's marketing channels and communications methods, and the company's sales results during the next five quarters. The (A) case market response model is also updated. View Details

Keywords: Communication Technology; Forecasting and Prediction; Curriculum and Courses; Learning; Knowledge Sharing; Growth and Development Strategy; Marketing Channels; Education Industry

April 1993 (Revised January 2011)
Background Note

Note on Store Location

By: David E. Bell and Jose B. Alvarez

Reviews some basic issues to be considered in selecting a new location for a retail store. View Details

Keywords: Business Divisions; Geographic Location; Expansion; Retail Industry

April 1993 (Revised May 1994)
Background Note

Positioning

By: David E. Bell

Describes the importance of positioning for retail outlets. Sections of the note deal with aspects of the retailing mix. View Details

Keywords: Marketing Strategy; Product Positioning; Distribution; Retail Industry

April 1993 (Revised May 2009)
Case

Aravind Eye Hospital, Madurai, India: In Service for Sight, The

By: V. Kasturi Rangan

Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population.... View Details

Keywords: Developing Countries and Economies; Social Marketing; Service Delivery; Service Operations; Welfare; Expansion; Health Industry; India

April 1993 (Revised February 1995)
Teaching Note

Randall's Department Stores TN

By: David E. Bell

Teaching Note for (9-593-032). View Details

Keywords: Retail Industry

April 1993 (Revised June 1995)
Teaching Note

Staples, Inc. TN

By: David E. Bell

Teaching Note for (9-593-034). View Details

Keywords: Retail Industry

Article

Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

By: Rohit Deshpandé, J. U. Farley and F E Webster Jr

Keywords: Organizational Culture; Business Ventures; Customers; Innovation and Invention; Japan

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Article

Factors Affecting Trust in Market Research Relationships

By: C Moorman, R. Deshpande and G. Zaltman

Keywords: Trust; Markets; Research; Relationships

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1993
Report

Relationships Between Providers and Users of Market Research: The Role of Personal Trust

By: Rohit Deshpandé, G. Zaltman and C Moorman

Keywords: Marketing; Research; Trust; Relationships

Article

The Discounting of Discounts and Promotion Thresholds

By: Sunil Gupta and Lee G. Cooper

Keywords: Product Marketing

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November 1992 (Revised April 1995)
Case

Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign

By: V. Kasturi Rangan and Jayne D. Kramer

In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details

Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare