Behavior And Behavioral Decision Making - Publications - Faculty & Research

Student-Faculty-Profile

Michelle Shell & Ryan Buell

best decisions and undermine our service experiences in the process. Behavioral science and economics has identified choice architecture as one... View Details

11 Nov 2013
Research & Ideas

A Smarter Way to Reduce Customer Defections

target, rather than targeting an arbitrary number. Devising this number means finding just the right balance in the inevitable compromise the firm has to make between increasing the target size to reduce the potential loss of money from... View Details

Keywords: by Dina Gerdeman; Retail; Service

11 Aug 2009
First Look

First Look: August 11, 2009

interest in the field for both academics and practitioners. Researchers have built upon the work in behavioral decision theory, examining the ways in which negotiators may... View Details

Keywords: Martha Lagace

01 Jun 2017
News

Life in Lockdown

a kitten dangling from a tree limb. One visit to Google kills that idea; there are already dozens of companies catering to premenstrual women. What about a service that can make a visit to an urgent care clinic more efficient View Details

Keywords: Jennifer Myers; photography by Chris Churchill

31 May 2018
News

Finding Freedom from Eating Disorders

fancy therapy tools you may have heard of. Recovery always felt overly complicated and complex. So that was the first piece I really struggled with is I was always staying busy in recovery and showing up for... View Details

22 Apr 2002
Research & Ideas

Work, Family, Private Life: Why Not All Three?

pain and so much hurt and not a great deal of trust between people in general—and certainly not between the sexes—we now make a love a cerebral pursuit. "I call it... View Details

Keywords: by Martha Lagace

25 May 2021
Blog Post

The Surprising Power of Nostalgia at Work

meaninglessness, uncertainty, and boredom. These negative psychological states increase nostalgia because nostalgia is restorative. After conducting dozens of studies using diverse methods ranging from qualitative text analysis,... View Details

Keywords: All Industries

September 2019
Supplement

Keroche (B): Considering Entry into the Kenyan Beer Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details

Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Food and Beverage Industry; Food and Beverage Industry; Kenya; Nairobi; Africa

Citation

Purchase

26 May 2015
Blog Post

5 Ways the Case Method Changes How You Learn

every field ready to explain the more difficult finance, accounting, and operations concepts. The case method makes you think in new ways Jeremy: You learn through the case method by first taking a position... View Details

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

new course in our required curriculum next year. This course will draw on a great deal of work at the School and focus on three issues: Individual decision making (how you as a... View Details

Keywords: by Kim B. Clark

19 Jul 2004
Research & Ideas

Your Customers: Use Them or Lose Them

the best price, "full stop," said Frei. Another confounding factor for the insurance business is that companies lose money on auto insurance, she added. "Every company with the exception of maybe five loses money on auto insurance. They View Details

Keywords: by Martha Lagace

09 Jun 2015
First Look

First Look: June 9, 2015

"Bridge" program, a comprehensive approach to helping employees find new employment opportunities and to replacing jobs in communities where Nokia had been a major employer. The case challenges students to View Details

Keywords: Sean Silverthorne

27 Oct 2011
Research & Ideas

Horrible Boss Workarounds

know what they're driving at, but they don't always bother to tell everyone what's in their head, and if they do, the translation is not always clear," Kanter says. "So CEOs make speeches all the... View Details

Keywords: by Carmen Nobel

17 Nov 2009
First Look

First Look: Nov. 17

distinction is possible because strategy and business model are different constructs. Download the paper: http://www.hbs.edu/research/pdf/10-036.pdf The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition View Details

Keywords: Martha Lagace

September 2019 (Revised May 2020)
Case

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details

Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa

Citation

Educators

Purchase

01 Mar 2007
News

Ideas That Stick

CHIP AND DAN HEATH: What makes messages memorable? Photo COURTESY THE HEATH FAMILY Everyone “knows” that strangers have tampered with children’s candy on Halloween. But actual examples of this are hard to... View Details

Keywords: Lewis I. Rice; Publishing Industries (except Internet); Information

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

continuous moments of joy was the best way of retaining it. Thus, the most captivating ads in the experiment were those that began by surprising the viewer and then went on to make the viewer smile. But... View Details

Keywords: by Carmen Nobel; Advertising

05 Jul 2006
First Look

First Look: July 5, 2006

case:http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806121 EMC Corp.: Proposed Acquisition of VMware 806-153 This case involves the decision by the CEO of EMC Corp. whether to acquire VMware, a small... View Details