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Show Results For
-
All HBS Web
(9,674)
- People (19)
- News (2,342)
- Research (2,464)
- Events (35)
- Multimedia (230)
- Faculty Publications (1,756)
Paul W. Marshall
MBA Class of 1960 Professor of Management, Paul W. Marshall, is affiliated with the Entrepreneurial Management Unit and teaches The Entrepreneurial Manager in the Turnaround Environment. This Elective Curriculum course focuses on the role of... View Details
- May 2013
- Case
Altius Golf and the Fighter Brand
By: Robert J. Dolan and Sunru Yong
Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that...
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Keywords:
Governing and Advisory Boards;
Competitive Advantage;
Decision Choices and Conditions;
Distribution Channels;
Sports;
Financial Crisis;
Brands and Branding;
Segmentation;
Sports Industry;
Entertainment and Recreation Industry
Dolan, Robert J., and Sunru Yong. "Altius Golf and the Fighter Brand." Harvard Business School Brief Case 913-578, May 2013.
- 2009
- Report
Breakthroughs in Shared Measurement
By: Mark R. Kramer, Marcie Parkhurst and Lalitha Vaidyanathan
The traditional approach to measuring each individual grant and nonprofit initiative separately prevents learning and improvement, because no 2 efforts can be compared on a consistent basis. This research highlights 20 social enterprises that developed innovative...
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Keywords:
Impact Evaluation;
Impact Measurement;
Social Enterprise;
Organizations;
Performance Effectiveness;
Measurement and Metrics
Kramer, Mark R., Marcie Parkhurst, and Lalitha Vaidyanathan. "Breakthroughs in Shared Measurement." Report, FSG, July 2009.
When Best Isn't Good Enough, Start Something New
Innovation, in cities and other contexts, often involves adaptation and repurposing, a program scaled to another place or a private sector tool tweaked for public use. But starting from scratch and doing something truly new can sometimes be the key to solving...
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- 15 May 2015
- Blog Post
How to Get a Global Perspective at HBS
Though HBS is based in Boston, the MBA program is inherently a global experience. Traveling to an emerging market is part of the first year curriculum, over 70 countries are represented in of our diverse student body, and over 50% of...
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- Web
The HBS Case Method - MBA
where you will face time-sensitive decisions with limited information. Reflecting on each class discussion will prepare you to face these situations in your future roles. 500 Cases read during the two-year MBA Program 55 % Cases published...
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- Research Summary
Life Planning for Executives
In this relatively new field of research and course development, Davis is researching through in depth interviews how executives create successful and fulfilling lives. He is leading a faculty team in designing an executive program for individuals wanting to transition...
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- 13 Feb 2015
- News
Harvard grads lead IPO class of 2014
- 10 Nov 2021
- News
Veterans in the MBA Program: Profiles of Service
- 14 Nov 2019
- Video
Health Minute: Good Management Can Save Your Life
- March 2004 (Revised August 2004)
- Case
Restricting Foods of Minimal Nutritional Value in Texas Public Schools
By: Ray A. Goldberg and Hal Hogan
The Commission of Agriculture in Texas wants to improve the nutritional quality of the school lunch program to help fight obesity in students. It needs the cooperation of the soft drink industry to change their products and the manner in which they provide financial...
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Keywords:
Government and Politics;
Business and Government Relations;
Nutrition;
Food;
Quality;
Education;
Education Industry
Goldberg, Ray A., and Hal Hogan. "Restricting Foods of Minimal Nutritional Value in Texas Public Schools." Harvard Business School Case 904-420, March 2004. (Revised August 2004.)
- 03 Apr 2011
- News
The Matchmaker
- 29 Jan 2016
- News
What Data Can Do to Fight Poverty
- 23 Dec 2015
- News
The Untapped Potential of Health Care APIs
- 21 Mar 2024
- Video
The Value of an MBA - Driving Impact at HBS
- May 2014 (Revised March 2017)
- Case
Unilever's Lifebuoy in India: Implementing the Sustainability Plan
Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details
Keywords:
Multinational Management;
Corporate Social Responsibility;
Strategy Implementation;
Marketing Strategy;
Mission And Purpose;
Change Management;
International Business;
Global;
Fast-moving Consumer Goods;
Soap;
Corporate Social Responsibility and Impact;
Health Care and Treatment;
Environmental Sustainability;
Global Strategy;
Developing Countries and Economies;
Beauty and Cosmetics Industry;
Health Industry;
India
Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan." Harvard Business School Case 914-417, May 2014. (Revised March 2017.)
- March 1994 (Revised July 1995)
- Case
Lotus Development Corp. in 1994
Jim Manzi, president and CEO of Lotus, must decide whether to position the firm as a provider of network applications or of the architectural programs required to support network applications. The decision will have lasting implications for Lotus's position in both...
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Keywords:
Information Infrastructure;
Competitive Advantage;
Applications and Software;
Industry Structures;
Information Technology Industry
McGahan, Anita M. "Lotus Development Corp. in 1994." Harvard Business School Case 794-114, March 1994. (Revised July 1995.)
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new...
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Keywords:
Marketing Strategy;
Music Entertainment;
Advertising Campaigns;
Sports;
Advertising Industry;
Apparel and Accessories Industry;
Sports Industry
Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
- 18 Jun 2015
- News
HBX Announces Agreement with Turkey’s Ozyegin University
- 12 May 2016
- Blog Post
Reflecting on the JD/MBA Experience
I entered the JD/MBA program as an admitted student from Harvard College, where Ispent each of my summers working in government and financial services. At that time, I hoped to pursue a career in law after graduation, but I definitely...
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