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All HBS Web
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- Faculty Publications (2,205)
design →
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants.
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Keywords:
Marketing Communications;
Salesforce Management;
Decision Making;
Performance Effectiveness;
Management Teams;
Beauty and Cosmetics Industry;
United States
Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
- August 1982 (Revised September 1991)
- Case
Rockwell International (A)
Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to...
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Keywords:
Transformation;
Decisions;
Management Analysis, Tools, and Techniques;
Markets;
Industry Structures;
Business Strategy;
Competition;
Manufacturing Industry;
United States
Porter, Michael E. "Rockwell International (A)." Harvard Business School Case 383-019, August 1982. (Revised September 1991.)
- August 1982 (Revised July 1983)
- Supplement
Rockwell International (A1)
Supplements the (A) case. Designed as an in-class handout.
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Porter, Michael E. "Rockwell International (A1)." Harvard Business School Supplement 383-020, August 1982. (Revised July 1983.)
- 1982
- Book
Making it Happen: Designing Research with Implementation in Mind
By: Milton Hakel, Michael Beer, Melvin Sorcher and Joseph Moses
Hakel, Milton, Michael Beer, Melvin Sorcher, and Joseph Moses. Making it Happen: Designing Research with Implementation in Mind. SAGE Publications, 1982.
- 1982
- Article
When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words
By: T. M. Amabile and L. Kabat
Subjects viewed two videotapes, one depicting a stimulus person's self-description and the other depicting that person's behavior in a conversation, according to a four-way factorial design personality descriptor used in the self-description ("introvert" or...
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Amabile, T. M., and L. Kabat. "When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words." Social Cognition 1 (1982): 311–335.
- September 1981 (Revised August 1987)
- Case
CIBA-GEIGY Agricultural Division
By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by...
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Keywords:
Marketing Strategy;
Innovation Strategy;
Communication;
Agriculture and Agribusiness Industry
Shapiro, Benson P., and Roy H. Schoeman. "CIBA-GEIGY Agricultural Division." Harvard Business School Case 582-026, September 1981. (Revised August 1987.)
- July 1981 (Revised May 1993)
- Case
Janus Designs Ltd.
Herzlinger, Regina E. "Janus Designs Ltd." Harvard Business School Case 182-032, July 1981. (Revised May 1993.)
- March 1981 (Revised February 1993)
- Case
Hank Kolb, Director, Quality Assurance
By: Frank S. Leonard and W. Earl Sasser
Designed to introduce the systemic nature of product quality and the complexity of quality problems. Uses a new director, quality assurance, and the discovery of a quality problem. The new director has to decide if it is a real problem, what to do about it, and how to...
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Keywords:
Leadership;
Product;
Organizational Culture;
Problems and Challenges;
Quality;
Attitudes;
Complexity
Leonard, Frank S., and W. Earl Sasser. "Hank Kolb, Director, Quality Assurance." Harvard Business School Case 681-083, March 1981. (Revised February 1993.)
- February 1981 (Revised June 1993)
- Case
Harris Seafoods, Inc.
Presents data relevant to a major capital expenditure--the construction of a shrimp plant. Designed to test student's ability to identify relevant cash flows, to estimate the cost of capital, and to decide whether or not to invest.
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Keywords:
Decision Making;
Cash Flow;
Cost of Capital;
Factories, Labs, and Plants;
Food and Beverage Industry;
Agriculture and Agribusiness Industry
Fruhan, William E., Jr., and William A. Sahlman. "Harris Seafoods, Inc." Harvard Business School Case 281-054, February 1981. (Revised June 1993.)
- December 1980 (Revised February 1998)
- Case
Burger King Corp.
By: W. Earl Sasser and David C. Rikert
Describes the operating system of a Burger King unit. The case does not have a decision focus; it is designed for use with McDonald's Corp. Students are asked to compare the operating systems of these two fast food hamburger chains. Careful analysis will detect the...
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Sasser, W. Earl, and David C. Rikert. "Burger King Corp." Harvard Business School Case 681-045, December 1980. (Revised February 1998.)
- December 1980 (Revised July 1991)
- Case
Loctite Corp.: Industrial Products Group
By: John A. Quelch
A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company.
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Quelch, John A. "Loctite Corp.: Industrial Products Group." Harvard Business School Case 581-066, December 1980. (Revised July 1991.)
- December 1980 (Revised February 1998)
- Case
McDonald's Corp. (Condensed)
By: W. Earl Sasser and David C. Rikert
Describes the operating system of McDonald's, the world's most successful fast food chain. The case does not have a decision focus; it is designed for use with Burger King Corp. Students are asked to compare the operating systems of these two fast food hamburger...
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Sasser, W. Earl, and David C. Rikert. "McDonald's Corp. (Condensed)." Harvard Business School Case 681-044, December 1980. (Revised February 1998.)
- March 1980 (Revised February 1987)
- Supplement
Sweco, Inc. (A1)
By: Michael E. Porter and George S. Yip
Supplements the (A) case. Designed as an in-class handout.
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Porter, Michael E., and George S. Yip. "Sweco, Inc. (A1)." Harvard Business School Supplement 380-168, March 1980. (Revised February 1987.)
- 1980
- Book
Confronting Urban Malnutrition: the design of nutrition programs
By: James E. Austin
Austin, James E. Confronting Urban Malnutrition: the design of nutrition programs. World Bank Staff Occasional Papers. Baltimore: Johns Hopkins University Press, 1980.
- January 1980 (Revised May 1980)
- Supplement
General Electric vs. Westinghouse in Large Turbine Generators (B)
Supplements the (A) case. Designed as an in-class handout.
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Porter, Michael E. "General Electric vs. Westinghouse in Large Turbine Generators (B)." Harvard Business School Supplement 380-129, January 1980. (Revised May 1980.)
- January 1980 (Revised April 1994)
- Case
New Balance Athletic Shoes
By: Kim B. Clark
Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to...
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Keywords:
Factories, Labs, and Plants;
Forecasting and Prediction;
Financial Strategy;
Information;
Growth Management;
Organizational Design;
Performance Capacity;
Risk and Uncertainty;
Apparel and Accessories Industry;
Republic of Ireland
Clark, Kim B. "New Balance Athletic Shoes." Harvard Business School Case 680-110, January 1980. (Revised April 1994.)
- 1979
- Chapter
Dilemmas of Participation: Issues in Organization Design and Management
By: R. M. Kanter
Kanter, R. M. "Dilemmas of Participation: Issues in Organization Design and Management." In Proceedings of the Second National Seminar on Individual Rights in the Corporation, edited by Alan F. Westin and Stephan Salisbury. New York: Educational Fund for Individual Rights, 1979. (Also in National Forum, spring 1982.)
- April 1979 (Revised June 1984)
- Supplement
Chain Saw Industry in 1978, Addendum
Supplements the case. Designed as an in-class handout.
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Keywords:
Consumer Products Industry
Porter, Michael E. "Chain Saw Industry in 1978, Addendum." Harvard Business School Supplement 379-177, April 1979. (Revised June 1984.)