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Show Results For
- All HBS Web
(3,572)
- People (15)
- News (918)
- Research (2,076)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,464)
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on... View Details
- Video
Dr. Silvia Gold
Dr. Silvia Gold, President of the Mundo Sano Foundation and co-founder of Grupo Insud, explains how patent expiration is important for innovation, recounting that her company has always won against large Western pharmaceutical companies that have sought legal action... View Details
- Career Coach
Lauren Murphy
responsibility at the Proctor & Gamble company where she was a Brand Manager and a Regional Marketing Manager. She began her business career in the buying office as an Area Manager at Macy's Stores (formerly Joske's of Houston). Work... View Details
Keywords: Consumer Products; Investment Management; Financial Services (All); Manufacturing; Publishing / Communications / Advertising; Retail; Health Care; Clean Technology; Energy; Commercial Banking; Financial Services (All); Consulting; Education; Entertainment / Media; Entrepreneurship; Financial Services (All); Government; Hospitality; Investment Banking; Financial Services (All); Private Equity; Financial Services (All); Real Estate; Search Fund; Financial Services (All); Sports; Technology; Telecommunications; Venture Capital; Financial Services (All)
- 01 Mar 2014
- News
Insight: Yenball
for instance, would require more than 15 hours of flight time. But for a starting pitcher like Tanaka, who may only appear once every five days or so, frequency is also an issue. With that kind of a schedule, sponsors may only be able to get exposure using View Details
- 01 Jun 2015
- News
Ask the Expert: The Kids Are All Right
their social conscience. To them, doing good is just table stakes. Scratch has developed a proprietary methodology examining “brand love” to decode the science of brand affinity across generations. We found that millennials assume that... View Details
- August 2016
- Supplement
HEINEKEN—Brewing a Better World (B)
By: Forest L. Reinhardt, José Alvarez and Tonia Junker
This is a follow-up to the “HEINEKEN—Brewing a Better World (A)” case, with updated information on sustainability at HEINEKEN and some new initiatives. View Details
Keywords: Brands and Branding; Corporate Strategy; Supply Chain Management; Food and Beverage Industry
Reinhardt, Forest L., José Alvarez, and Tonia Junker. "HEINEKEN—Brewing a Better World (B)." Harvard Business School Supplement 717-001, August 2016.
- 06 Dec 2021
- News
Action Plan: Whole Sale
retailers to connect with consumers, he adds. “Beauty is a category that has the ability to articulate a brand promise or personality,” says Balbale, which is particularly appealing to Gen Z—and others. “Retailers are beginning to... View Details
- December 2018 (Revised June 2019)
- Case
Wolfgang Puck: Setting the Table for the Future
By: Boris Groysberg and Matthew G. Preble
Chef Wolfgang Puck oversees a disparate business empire that includes fine dining restaurants, a catering business, and various licensed products that run from cookware, to soup, to fast-casual restaurants. His businesses activities are divided among three separate... View Details
Keywords: Brands and Branding; Growth and Development; Management Systems; Business Processes; Leadership; Transition; Food and Beverage Industry; Consumer Products Industry
Groysberg, Boris, and Matthew G. Preble. "Wolfgang Puck: Setting the Table for the Future." Harvard Business School Case 419-001, December 2018. (Revised June 2019.)
- March 1995 (Revised April 1995)
- Case
NIKE Inc. in the 1990s (A): New Directions
By: Robert J. Dolan
Describes the transition of Nike from 1990 to 1993 as it sees major growth opportunities in foreign markets. View Details
Dolan, Robert J. "NIKE Inc. in the 1990s (A): New Directions." Harvard Business School Case 595-102, March 1995. (Revised April 1995.)
- March 1991
- Teaching Note
Procter & Gamble Co. (A), Teaching Note
Teaching Note for (9-584-047). View Details
- 18 Nov 2019
- Video
Adi Godrej
Adi Godrej, Chair of the India-based consumer products Godrej Group, describes the difficulties... View Details
- 05 Jul 2016
- Working Paper Summaries
The Impact of Campus Scandals on College Applications
- October 2023
- Case
To Fizzle Out or Heat Up? PepsiCo and Coca-Cola’s SodaStream and Costa Coffee Acquisitions
By: David Collis and Haisley Wert
U.S. beverage giants PepsiCo and Coca-Cola shared many similarities by August 2018—both were founded by pharmacists in the 1890s, grew to offer hundreds of drink brands, and championed rival flagship products that drove loyalists into taste-testing wars. That month,... View Details
Keywords: Corporate Strategy; Acquisition; Diversification; Expansion; Brands and Branding; Food and Beverage Industry
Collis, David, and Haisley Wert. "To Fizzle Out or Heat Up? PepsiCo and Coca-Cola’s SodaStream and Costa Coffee Acquisitions." Harvard Business School Case 724-394, October 2023.
- March 2011 (Revised March 2021)
- Teaching Note
Terror at the Taj Bombay: Customer-Centric Leadership
By: Rohit Deshpande
Teaching Note for 511703. View Details
- October 2010 (Revised January 2011)
- Case
Toyota Recalls (A): Hitting the Skids
By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
In the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While... View Details
Keywords: Communication Strategy; Crisis Management; Brands and Branding; Quality; Public Opinion; Auto Industry; Japan; United States
Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (A): Hitting the Skids." Harvard Business School Case 511-016, October 2010. (Revised January 2011.)
- August 2008
- Supplement
Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch
By: John A. Quelch
Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details
Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China
Quelch, John A. "Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-711, August 2008.
- 01 Oct 1998
- News
Short Takes
studies do not exclude the possibility that cigarette advertisements in these magazines target adults, rather than youths. Second, these studies do not specifically examine advertising for the few brands that youths actually smoke. The... View Details
Keywords: Eileen K. McCluskey