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Show Results For
-
All HBS Web
(9,289)
- People (40)
- News (3,002)
- Research (3,935)
- Events (38)
- Multimedia (125)
- Faculty Publications (2,702)
- 13 Oct 2015
- Blog Post
LGBTSA Spotlight: Alterrell Mills
accounting: fast-paced, fully immersive, and case-based. Why did you decide to get involved with the LGBT Student Association? As a member of the black and LGBT community, I know the importance of belonging...
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- February 2024
- Case
Adventures Inc: 21st Century Brand Building
By: Boris Groysberg and Sarah L. Abbott
Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations....
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Keywords:
Digital Brand;
Influencer Marketing;
Growth And Scaling;
Capital Constraints;
Brand Portfolio Strategy;
CPG;
Start-up;
Celebrity Endorsement;
Digital Marketing;
Growth and Development Strategy;
Entrepreneurship;
Advertising;
Social Media;
Business Startups;
Joint Ventures;
Brands and Branding;
Brazil
Groysberg, Boris, and Sarah L. Abbott. "Adventures Inc: 21st Century Brand Building." Harvard Business School Case 424-065, February 2024.
- April 13, 2021
- Article
Misinformation about Science in the Public Sphere
By: Dietram A. Scheufele, Andrew J. Hoffman, Liz Neely and Czerne M. Reid
This is an introduction to a special issue on a colloquium of the National Academies of Sciences, Engineering, and Medicine titled, “Advancing the science and practice of science communication: Misinformation about science in the public sphere.” This event was the...
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Scheufele, Dietram A., Andrew J. Hoffman, Liz Neely, and Czerne M. Reid. "Misinformation about Science in the Public Sphere." Proceedings of the National Academy of Sciences 118, no. 15 (April 13, 2021).
- Web
African American Student Union Spotlight on Joint Degrees - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- June 2020
- Case
Recovering Trust After Corporate Misconduct at Wells Fargo
By: Suraj Srinivasan and Jonah S. Goldberg
The case describes widespread misconduct at Wells Fargo Community Bank in the period leading up to 2017 and the company’s subsequent attempts to improve internal controls, company culture, and corporate governance. The case examines the potential causes of large scale...
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Keywords:
Corporate Misconduct;
Internal Controls;
Banks and Banking;
Crime and Corruption;
Corporate Governance;
Organizational Culture;
Governance Compliance;
Management Systems;
Organizational Change and Adaptation;
Performance Improvement;
Governing and Advisory Boards
Srinivasan, Suraj, and Jonah S. Goldberg. "Recovering Trust After Corporate Misconduct at Wells Fargo." Harvard Business School Case 120-128, June 2020.
- 04 May 2020
- Blog Post
Crisis Leadership with Nikhil Patel: The Critical Importance of Trust
urgent challenges. In March, community trust would prove critical. While taking a deep dive into the potential for tax policy to incentivize housing development, “COVID-19 really hit,” Patel says. Virtually overnight, Patel’s housing...
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- 17 Nov 2023
- Blog Post
HBS Veteran Spotlight: Rex Willis (MBA 2024)
decisions that affected the unit. I knew I wanted a career that embodied these characteristics, which ultimately led to me attending the United States Naval Academy and commissioning as a Naval Officer. After graduation, I entered the...
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- 14 Jul 2023
- Blog Post
Harvard Business School Announces Its 2023-2024 Blavatnik Fellows
offers HBS alumni and Harvard-affiliated postdocs the opportunity to work closely with leading biotech industry and biomedical authorities, receive mentorship, and join a View Details
- June 2001 (Revised October 2001)
- Case
Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard
By: Srikant M. Datar, Marc J. Epstein and Jeremy Cott
In early 2000, Verizon Communications implemented a Human Resources Balanced Scorecard to evaluate the effectiveness of and payoffs from human resource management. This case describes the benefits of the scorecard and the challenges of measurement and implementation....
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Datar, Srikant M., Marc J. Epstein, and Jeremy Cott. "Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard." Harvard Business School Case 101-102, June 2001. (Revised October 2001.)
- 14 Feb 2022
- Blog Post
Celebrating Love @ HBS in 2022
Love @ HBS is an annual celebration of the diverse expressions of love that exist on our campus and in the world around us. PRIDE is pleased to present this annual showcase of stories of love from the LGBTQ+ View Details
Boris Groysberg
Boris Groysberg is a professor of business administration in the Organizational Behavior unit at the Harvard Business School. Currently, he teaches courses on talent management and leadership in the school's MBA and Executive Education programs. He has won numerous...
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- December 2000 (Revised March 2001)
- Background Note
Strategic Use of Music in Marketing, The: A Selective Review
By: Gerald Zaltman and Nancy Puccinelli
Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas.
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Keywords:
Communication Intention and Meaning;
Music Entertainment;
Marketing Strategy;
Consumer Behavior;
Behavior
Zaltman, Gerald, and Nancy Puccinelli. "Strategic Use of Music in Marketing, The: A Selective Review." Harvard Business School Background Note 501-056, December 2000. (Revised March 2001.)
- 23 Aug 2019
- News
John H. McArthur, Former Dean of Harvard Business School Dies at 85
Harvard Business School Online: Leading with Finance
Leading with Finance is a flexible, 6-week, highly-interactive online course which is designed to provide participants with a thorough understanding of the principles of finance – a toolkit for making smart financial decisions and the confidence to clearly... View Details
- 2007
- Working Paper
Paths to Equality: Walking the Talk in Multi-party Negotiations
By: Kathleen L. McGinn, Katherine L. Milkman and Markus Nöth
Past research has shown that communication in negotiations heightens social awareness, facilitates coordination, increases the utility for the other's positive outcomes, and thereby leads to more equal payoffs. But the role of specific communication strategies in...
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- 15 Sep 2022
- Blog Post
6 Things to Know About Sustainability at HBS
Sustainability is a core value at HBS, and we endeavor to build a healthier, more sustainable, and inclusive community. We know that environmental sustainability is of growing interest to our student View Details
- 01 Feb 1997
- News
Doing It Your Way
telecommunications opportunities in Africa. On May 31, 1993, Maddy and her partner, Come Lague (MBA '93), launched African Communications Group (ACG), a company this dynamic pair hopes will "eventually be...
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- 23 May 2024
- News
Harvard Business School’s MBA Class of 2024 Celebrates Class Day
- 25 Jul 2023
- Blog Post
Malcolm McClain (MBA/MPP 2023) Named First RISE Career Fellow
historically distressed communities nationwide. He later served as an HBS Rock Center for Entrepreneurship Summer Fellow, working to address the labor shortage within the restaurant industry, developing service models to protect View Details