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- All HBS Web
(3,942)
- People (1)
- News (641)
- Research (2,736)
- Events (5)
- Multimedia (5)
- Faculty Publications (1,683)
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- May 2024
- Supplement
gWorks (B)
By: Richard S. Ruback and Royce Yudkoff
In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details
Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Talent and Talent Management; Customer Relationship Management; Technology Adoption; Information Infrastructure; Digital Platforms; Growth Management; Applications and Software; Risk and Uncertainty; Technology Industry; United States
Ruback, Richard S., and Royce Yudkoff. "gWorks (B)." Harvard Business School Multimedia/Video Supplement 224-722, May 2024.
- 12 Oct 2016
- Research & Ideas
Break the Rules of How Business is Done
or managers to report to. Many other companies have taken similar approaches not only to attempt to operate more efficiently, but also to attract and retain talent by differentiating their companies from the mainstream. Whether or not the... View Details
Keywords: by Julia B. Austin
- March 2001 (Revised July 2002)
- Case
WingspanBank.com (B): Should This Bird Still Fly?
By: Sandra J. Sucher and Stacy McManus
WingspanBank.com is launched to critical acclaim, but its fate is hardly certain. Bank One's new CEO, Jamie Dimon, must decide what to do with what is now a second Web site for the bank's current and prospective customers. View Details
Keywords: Business Model; Business Startups; Customers; Innovation and Management; Organizations; Complexity; Web Sites; Financial Services Industry
Sucher, Sandra J., and Stacy McManus. "WingspanBank.com (B): Should This Bird Still Fly?" Harvard Business School Case 601-071, March 2001. (Revised July 2002.)
- 06 Apr 2016
- What Do You Think?
As Tim Cook, How Would You Tackle Apple's Next Challenge?
peculiarity.” Guy said, “If you don’t have sizzle, who cares about security?” LarryWilhel added, “Cook should get focused on leading the company. Apple Pay has the opportunity to manage a trillion dollars of transactions a year ... There... View Details
- March, 2023
- Article
Linking Value and Price
Cespedes, Frank V. "Linking Value and Price." Top Sales Magazine (March, 2023), 26–27.
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
Competition drives the supply of services with a low level of disclosure, since some customers will choose to pay more for a service in exchange for keeping their personal information under wraps. Competition ensures that services that... View Details
- 16 Mar 2010
- First Look
First Look: March 16
Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision making, marketing, brand management, innovation, acquisition strategies,... View Details
Keywords: Martha Lagace
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
is just one of many dilemmas that can incite insomnia in a sharing-economy platform provider. There’s also the threat of disintermediation between producers and consumers; the fear of trying to compete in a winner-take-all market; and the challenge of attracting View Details
- 16 Sep 2008
- First Look
First Look: September 16, 2008
right industry and time to start new ventures. Entrepreneurs with demonstrated market timing skill are also more likely to outperform industry peers in their subsequent ventures. This is consistent with the view that if suppliers and View Details
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are online coupon programs... View Details
- 14 May 2012
- Research & Ideas
Breaking the Smartphone Addiction
business services team effectiveness, and overall case experience. It is becoming part of the culture—the future of BCG." The Cycle Of Responsiveness: The Root Of The 24/7 Habit The reason PTO can be so effective for both individuals' work-lives and the work... View Details
Keywords: by Leslie A. Perlow
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
is associated with higher employee departure rates in stores where the manager is likely to be more informed than headquarters (stores that serve repeat customers or customers... View Details
Keywords: Sean Silverthorne
- March 9, 2023
- Article
Linking Growth and the Frontline
By: Frank V. Cespedes, Jay Galeota and Michael Wong
Most strategies are about growing the business. But about one quarter of companies do not grow at all and, even before the pandemic, only one in eight achieved more than 10% revenue growth annually, according to data from S&P Global regulatory filings. One reason is a... View Details
Cespedes, Frank V., Jay Galeota, and Michael Wong. "Linking Growth and the Frontline." Sales & Marketing Management (website) (March 9, 2023).
- 09 Oct 2001
- Research & Ideas
Five Questions for Paul Lawrence and Nitin Nohria
seemed obvious. Q: Customers are ruled by these four drives, just like everyone else. So what product, or product strategy, is needed to attract the four-drive customer? A: Those who study brands have found that great brands are based on... View Details
Keywords: by Sean Silverthorne
- October 2007
- Article
Grist: A Strategic Approach to Climate
By: Michael E. Porter and Forest Reinhardt
Climate change will affect everything businesses do, as government efforts to mitigate carbon emissions cause their prices to rise steeply. This special edition of Forethought takes a hard-nosed look at the risks and opportunities of climate change. Michael E. Porter... View Details
Keywords: Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Leadership; Logistics; Corporate Social Responsibility and Impact; Performance Improvement; Climate Change; Competitive Advantage; Corporate Strategy
Porter, Michael E., and Forest Reinhardt. "Grist: A Strategic Approach to Climate." Forethought. Harvard Business Review 85, no. 10 (October 2007): 22–26.
- 2021
- Working Paper
CRM and AI in Time of Crisis
By: Michelle Y. Lu and Navid Mojir
A crisis can affect the incentives of various players within a firm’s multi-layered sales and marketing organization (e.g., headquarters and branches of a bank). Such shifts can result in sales decisions against the firm’s best interests. Motivated by the backlash to... View Details
Keywords: CRM; Artificial Intelligence; AI; B2B Marketing; Decision Authority; Crisis Marketing; Intra-organizational Conflict; COVID-19 Pandemic; Customer Relationship Management; Technological Innovation; Decision Making; Strategy; Health Pandemics; Crisis Management; AI and Machine Learning
Lu, Michelle Y., and Navid Mojir. "CRM and AI in Time of Crisis." Harvard Business School Working Paper, No. 22-035, November 2021.
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
very narrow slice. They know exactly the kind of customer they're looking at and they can go at them. Of course, this was subject then to other influences like the Russian influences, but I just felt that this goes way beyond Cambridge... View Details
- August 2000
- Article
Building Store Loyalty Through Store Brands
By: Marcel Corstjens and R. Lal
Corstjens, Marcel, and R. Lal. "Building Store Loyalty Through Store Brands." Journal of Marketing Research (JMR) 37, no. 3 (August 2000): 281–291.
- September 1994
- Teaching Note
Bose Corporation: The JIT II Program (A), (B), (C), (D), and Videotape TN
By: Roy D. Shapiro and Bruce Isaacson
Teaching Note for (9-694-001), (9-694-002), (9-694-003), (9-694-004), and (9-695-504). View Details
- 05 Jul 2022
- Op-Ed
Hear Me Out: Introverts Can Be Loud and You Might Like Microsoft Teams
efforts, so adding Teams management to that regime is also one-stop shopping. In my information governance consulting practice, I adopted Zoom as the pandemic hit (moving away from older products like WebEx and GoToMeeting), but quickly... View Details
Keywords: by Danielle Kost