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Show Results For
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All HBS Web
(4,258)
- People (13)
- News (878)
- Research (2,456)
- Events (10)
- Multimedia (6)
- Faculty Publications (1,398)
- January 1998
- Case
Connecticut Spring and Stamping Corporation (B)
By: H. Kent Bowen, Massimo Russo and Steven J. Spear
Connecticut Spring and Stamping Corp. (CSSC), a 50-year-old spring manufacturing and metal stamping firm, is experiencing slow sales growth and feeling the impact of global competition. The company has over 800 customers but little understanding of those customers'...
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Keywords:
Globalization;
Competency and Skills;
Organizational Change and Adaptation;
Production;
Customer Relationship Management;
Quality;
Training;
Performance Efficiency;
Cost Management;
Sales;
System
Bowen, H. Kent, Massimo Russo, and Steven J. Spear. "Connecticut Spring and Stamping Corporation (B)." Harvard Business School Case 698-038, January 1998.
- 01 Dec 2015
- First Look
December 1, 2015
the concrete promises of applying neuroscience to consumer psychology. Building from this, we focus on using brain data to predict consumer behavior, a topic that has recently generated a lot of excitement from academics and practitioners...
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Keywords:
Sean Silverthorne
- 18 Dec 2007
- First Look
First Look: December 18, 2007
interpretation is that this shows that emotions are affected by macroeconomic fluctuations. Contentment is, at a minimum, one of the important emotions that central banks should focus on. More ambitiously, contentment might be considered...
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Martha Lagace
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
Many companies obsess about their direct competitors—how to undercut their prices, outpace them in R&D, or steal their talent. You argue that companies should focus on customers and meeting their needs. Why is that so hard? Teixeira:...
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- January 2024 (Revised February 2024)
- Exercise
Travelogo: Understanding Customer Journeys
By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation...
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Keywords:
Customer Relationship Management;
Analysis;
Analytics and Data Science;
Marketing Strategy;
Segmentation;
Consumer Behavior;
Travel Industry;
United States
Ascarza, Eva, Nicolas Padilla, and Oded Netzer. "Travelogo: Understanding Customer Journeys." Harvard Business School Exercise 524-044, January 2024. (Revised February 2024.)
- 29 Jun 2007
- First Look
First Look: June 29, 2007
focus exclusively on estimates of expected payoffs, such as credit ratings, without considering the state of the economy in which default is likely to occur. Such investors are likely to be attracted to securities whose payoffs resemble...
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Martha Lagace
- 01 Oct 2002
- News
Michael F. Cronin
young Michael and his four siblings. Cronin soon went to work, too, as a Boston Herald paperboy, the first of innumerable jobs on a résumé that would eventually top out with his current position: cofounder and managing partner of Weston...
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- 13 Mar 2007
- First Look
First Look: March 13, 2007
projects conducted by clinical managers at the National Health Service in the United Kingdom. My findings suggest that social position is an important enabling condition for divergent organizational change, and is a determinant as well of...
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Martha Lagace
- 01 Mar 2023
- News
Step Change
At Consoleya, a coworking space in Cairo’s former French Consulate, multiple levels of meeting rooms and workspaces operate at capacity, from a ground-floor café to a rooftop deck. The scene—coders bent over laptops, concepts scrawled on whiteboards, clusters of people...
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- 01 Jun 2013
- News
Building a Better Brazil
members of BTG Pactual's management team. Esteves was inspired to pursue this undertaking because of his interest in education and opportunities to improve management education in Brazil by sharing best...
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- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
focus on when we talk about sustainability. It creates a lot of debate in class. This is an industry where you can really make an impact because there is so much to do. Q: Tell us about the way Stella tried to infuse these values...
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- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
retail asset productivity will not recover anytime soon. The Internet has created a daunting situation for category killers, one that will eventually impact almost all of retail. The focus that made category killers so powerful in the...
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- 03 Oct 2011
- Research & Ideas
Transforming Manufacturing Waste into Profit
It's been said that "one man's trash is another man's treasure." HBS Assistant Professor Deishin Lee, however, has taken that old adage a step further in her recent working paper Turning Waste into By-Product by showing how it's possible for companies to turn...
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- Article
Beyond the Target Customer: Social Effects in CRM Campaigns
By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the...
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Keywords:
Social Effects;
Field Experiment;
Mobile;
Customer Relationship Management;
Network Effects;
Consumer Behavior
Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
- 25 Aug 2022
- News
Up on the Corner
also theirs. To Rawi Abdelal, an HBS professor of international management who serves as faculty co-chair of the Bloomberg Harvard City Leadership Initiative, Dlodlo’s community-focused approach to redevelopment represents a necessary...
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- 18 Jul 2022
- Research & Ideas
After the 'Crypto Crash,' What's Next for Digital Currencies?
attention and especially energy around speculation and trading—this gives an entrepreneur more time to focus and actually develop their product carefully without constantly having to face the market. Gazette: In November, the global...
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- Web
Teaching Quantitative Material - Christensen Center for Teaching & Learning
awareness and process fluency. Focus on process fluency as well as results Right answers are important, but so is an informed process. Create opportunities for learning on multiple levels by facilitating a discussion that goes beyond...
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- February 2000 (Revised August 2000)
- Case
Boston.com
By: Thomas R. Eisenmann and Jon K Rust
How aggressively should an incumbent move when developing an online business that threatens its core product? With Internet competitors taking direct aim at the traditional print newspaper business model, the Boston Globe fought back with its own web initiative,...
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Keywords:
Corporate Entrepreneurship;
Decision Making;
Change Management;
Internet and the Web;
Customer Relationship Management;
Competitive Strategy;
Publishing Industry;
Information Technology Industry;
United States
Eisenmann, Thomas R., and Jon K Rust. "Boston.com." Harvard Business School Case 800-165, February 2000. (Revised August 2000.)
- April 2024
- Teaching Note
eBee: Affordable Mobility for Africa
By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the...
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- 10 Nov 2003
- Research & Ideas
Globalization: The Strategy of Differences
respond to local differences. Recently, as at Coke, many companies have moved toward more localization and less standardization. But no matter how they balance localization and standardization, all companies that view global strategy in this way View Details
Keywords:
by Pankaj Ghemawat