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Show Results For
-
All HBS Web
(4,429)
- People (16)
- News (1,465)
- Research (2,147)
- Events (3)
- Multimedia (130)
- Faculty Publications (1,503)
- Research Summary
Overview
The Information Age has introduced well recieved opportunities to track performance. Fitbits and Fuelbands show individuals their own performance; service companies including Uber and leading hospitals help pick from drivers or doctors based on how others rate them;...
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- November 2022
- Case
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous...
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Keywords:
DTC;
Internet and the Web;
Marketing Channels;
Customer Value and Value Chain;
Governing Rules, Regulations, and Reforms;
Competitive Strategy;
Service Delivery;
Growth and Development Strategy;
Health Industry;
Health Industry;
Health Industry
Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.
- Teaching Interest
Managing Global Health: Applying Behavioral Economics to Create Impact (MBA)
Health, and development more broadly, is not something we give to people: it is something they produce themselves, interacting with supply-side and institutional factors. This course trains students to see through the lens of the end-user and to use the levers of... View Details
- 05 May 2017
- News
Here’s the real loser in the GOP health-care reform plan
- 07 Jul 2022
- News
Why Is July a Bad Month to Visit the Hospital?
- 18 Dec 2019
- News
6 Skills 'Wise Companies' Use To Foster Continuous Innovation
- September 2020 (Revised July 2021)
- Case
Moderna (A)
By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer and Kerry Herman
In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19. The case explores how a company builds a digital organization, and leverages artificial intelligence and other digital...
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Keywords:
COVID-19;
Vaccine;
Digital Organizations;
Organizational Structure;
Operations;
Management;
Health Pandemics;
Research and Development;
Goals and Objectives
Iansiti, Marco, Karim R. Lakhani, Hannah Mayer, and Kerry Herman. "Moderna (A)." Harvard Business School Case 621-032, September 2020. (Revised July 2021.)
- 14 Nov 2016
- News
Politics Aside, We Know How to Fix Obamacare
- October 2003 (Revised February 2010)
- Case
The Duke Heart Failure Program
By: Richard M.J. Bohmer and Laura Feldman
Duke University Health System has for the past five years operated a specialized clinic for the management of congestive heart failure, a very common and costly condition in the surrounding community. Nurse practitioners, whose work is guided by highly specified...
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Keywords:
Health Care and Treatment;
Health Disorders;
Medical Specialties;
Time Management;
Service Delivery;
Service Operations;
Outcome or Result;
Health Industry
Bohmer, Richard M.J., and Laura Feldman. "The Duke Heart Failure Program." Harvard Business School Case 604-033, October 2003. (Revised February 2010.)
- September 2022
- Article
How Emerging Telehealth Models Challenge Policymaking
By: Mitchell Tang, Michael E Chernew and Ateev Mehrotra
Policy Points
Current telehealth policy discussions are focused on synchronous video and audio telehealth visits delivered by traditional providers and have neglected the growing number of alternative telehealth offerings.
These alternative...
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Tang, Mitchell, Michael E Chernew, and Ateev Mehrotra. "How Emerging Telehealth Models Challenge Policymaking." Milbank Quarterly 100, no. 3 (September 2022): 650–672.
- 26 Mar 2014
- Research & Ideas
How Electronic Patient Records Can Slow Doctor Productivity
new study of physician offices transitioning to electronic health records (EHRs) used in managing patient care. In general, larger offices in the study that employed EHRs recorded productivity gains, but...
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- 29 Oct 2020
- Research & Ideas
The COVID Gender Gap: Why Fewer Women Are Dying
While all of these countries are part of the Organisation for Economic Co-operation and Development and all have high income per capita and advanced health View Details
- 29 May 2001
- Research & Ideas
How Technological Disruption Changes Everything
education programs or, as we like to call it, Harvard Business School. In health care, Christensen set the scene by outlining the four layers of health View Details
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
small-business owners can purchase their own low-cost indoor air quality monitors to measure these factors in real time, independent of what the landlord or plant manager may be saying, giving them a measure...
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- 2023
- Article
Evidence from the First Shared Medical Appointments (SMAs) Randomised Controlled Trial in India: SMAs Increase the Satisfaction, Knowledge, and Medication Compliance of Patients with Glaucoma
By: Nazlı Sönmez, Kavitha Srinivasan, Rengaraj Venkatesh, Ryan W. Buell and Kamalini Ramdas
In Shared Medical Appointments (SMAs), patients with similar conditions meet the physician together and each receives one-on-one attention. SMAs can improve outcomes and physician productivity. Yet privacy concerns have stymied adoption. In physician-deprived nations,...
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Sönmez, Nazlı, Kavitha Srinivasan, Rengaraj Venkatesh, Ryan W. Buell, and Kamalini Ramdas. "Evidence from the First Shared Medical Appointments (SMAs) Randomised Controlled Trial in India: SMAs Increase the Satisfaction, Knowledge, and Medication Compliance of Patients with Glaucoma." e0001648. PLoS Global Public Health 3, no. 7 (2023).
- 20 Apr 2015
- News
Chief Entrepreneurial Oracles - Regina Herzlinger and Elena Avramov
- 11 Dec 2018
- News
Herzlinger Editorial Influences Federal Healthcare Policy
- 26 Jun 2014
- News
Shifting toward Defined Contributions — Predicting the Effects
Trevor Fetter
Trevor Fetter is a Senior Lecturer on the faculty of Harvard Business School. He teaches two MBA required courses: Leadership and Corporate Accountability, and Financial Reporting and Control and a Short Intensive Program for MBA students called The Life and Role of... View Details