Publications

October 2014 (Revised April 2023)
Case

Gilead: Hepatitis C Access Strategy (A)

By: V. Kasturi Rangan, Vikram Rangan and David E. Bloom

Gilead had come up with an innovative drug for Hepatitis C, which affected 180 million people worldwide. The drug was priced at $1,000 a pill for the US market. Gilead had to decide how to price and market the pill in developing countries that bore the brunt of the... View Details

Keywords: Healthcare; Pharmaceuticals; Pricing; Access To Care; Emerging Markets; Health Care and Treatment; Price; Strategy; Ethics; Health Industry; Pharmaceutical Industry

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

26 Sep 2018
News

HBS Prof Pens Book On Talent Pipeline & The Threats It Faces

November 2018
Case

David Hysong and SHEPHERD Therapeutics

By: Ananth Raman, John Masko and Aldo Sesia

In 2016, David Hysong, at age 27, found out he had a rare, incurable cancer. Rather than wait around to die, Hysong, a recent graduate of Harvard Divinity School, decided to launch a biotechnology company called Shepherd Therapeutics to development treatments for his... View Details

Keywords: Cancer; Therapeutics; Drugs; Health Care and Treatment; Business Startups; Product Development; Financing and Loans; Growth and Development Strategy; Problems and Challenges

16 May 2017
First Look

First Look at New Ideas and Research, May 16

mathematics. Yet they often struggle to fit the profiles sought by employers. A growing number of companies, including SAP, Hewlett Packard Enterprise, and Microsoft, have reformed their HR processes in order to access neurodiverse... View Details

Keywords: Re: Multiple Faculty

Person Page

Course Development

General Management: Processes and Action (GMPA) focuses on implementation and the way that general managers get things done. Typically, they work through processes—sequences of tasks and activities that unfold over time, like strategic planning,... View Details

14 Dec 2016
Blog Post

Career Paths: From Finance to Social Enterprise

Business school was my escape. I saw it as a way out of a career in finance that I could no longer envision myself in. It was an opportunity to open the door to social enterprise, what I saw as the nexus of... View Details

13 Sep 2018
HBS Seminar

Nitin Joglekar, Boston University

12 Apr 2012
News

An Innovative Education

10 Apr 2014
Blog Post

HBS FIELD 2 - A good sneak-peek into consulting

One of Harvard’s most interesting experiences during the first year of the MBA is FIELD 2. FIELD 2 is a program where students work in small teams to complete projects for... View Details

Keywords: Consulting

February 1986 (Revised January 1996)
Background Note

Currency Swaps

Describes uses of foreign currency swaps and development of both interest rate and foreign currency swaps market. Emphasis on calculation of all-in costs using foreign currency swaps and conversion of basis points in one currency to basis points in a different... View Details

Keywords: Credit Derivatives and Swaps; Currency Exchange Rate; Capital Markets

13 Sep 2017
Blog Post

Why We Recruit: Gorton's Seafoods

Why We Recruit is a series of interviews with our recruiting partners covering a variety of topics ranging from their experience working with HBS to what they want students to know. New interviews will be... View Details

Keywords: Consumer Products / Retail

Article

If You're Going to Do Wrong, at Least Do It Right: Considering Two Moral Dilemmas at the Same Time Promotes Moral Consistency

By: Netta Barak-Corren, Chia-Jung Tsay, Fiery Cushman and Max Bazerman

We study how people reconcile conflicting moral intuitions by juxtaposing two versions of classic moral problems: the trolley problem and the footbridge problem. When viewed separately, most people favor action in the former and disapprove of action in the latter,... View Details

Keywords: Moral Sensibility; Judgments; Problems and Challenges; Conflict and Resolution

Find at Harvard

July 2023
Case

Honeycomb

By: Jeffrey J. Bussgang and Kumba Sennaar

Honeycomb, an audio app enabling seniors to record stories and save family memories, suddenly draws interest from a younger user demographic. The co-founders consider pivoting to better serve this new user demographic. How should they think about strategy, brand, and... View Details

Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Customer Focus and Relationships; Age; Brands and Branding; Technology Industry; United States

11 Jan 2011
News

Clean Energy Sector Hit by Financing Crunch

19 Jul 2017
News

Is Gwyneth Paltrow’s pseudoscience winning?

March 1996
Case

Telmex PRIDES

By: Kenneth A. Froot and Mark Seasholes

The case examines an issue by a Mexican development bank of PRIDES written on Telmex stock. PRIDES are a dividend-enhanced security which are exchangeable into shares of the underlying stock. The focus is on pricing these instruments, which involve large... View Details

Keywords: Financial Derivatives; Securities; International Finance; Banks and Banking; Financial Instruments; Valuation; Mexico