Publications

January 2011
Supplement

Interview with John Smith, CEO, BBC Worldwide

By: John A. Quelch

In an interview conducted by Professor John Quelch, Harvard Business School, October, 2007, BBC Worldwide CEO, John Smith, discusses formation of BBC Worldwide's Global Strategy Plans. View Details

Keywords: Brands and Branding; Global Strategy; Media and Broadcasting Industry

1976
Book

Interbrand Choice, Strategy and Bilateral Market Power

By: M. E. Porter

Keywords: Marketing Strategy; Brands and Branding

Find at Harvard

01 Dec 2010
News

Faculty Research Online

recent Mindful Leadership conference taught with a Buddhist meditation master. See http://hbswk.hbs.edu/item/6482.html. The Consumer Appeal of Underdog Branding Research by Assistant Professor Anat Keinan and colleagues explains how and... View Details

Person Page

Read excerpts from DENIAL

By: Richard S. Tedlow

The Edifice Complex: Denial at Sears

Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)

From Denial: Why Business... View Details

November 2012
Case

New Balance Athletic Shoe, Inc. (Abridged)

By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble

Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details

Keywords: Production; Competitive Strategy; Supply Chain; Brands and Branding; Apparel and Accessories Industry; Sports Industry; Retail Industry; Asia; United States

January 2008
Article

The Value of a Broader Product Portfolio

By: Bharat Anand

The mantra "Every product must stand on its own bottom line" may no longer be the one to chant. Nowadays, broadening your portfolio can increase both your chances of a big win and the benefit your other products can get from a hit's popularity. View Details

Keywords: Brands and Branding; Product Development; Expansion; Value Creation

Find at Harvard

01 Jun 2022
News

Case Study: Glass Half Full

concedes. But glass is a rare material that, while energy-intensive to create, can be reused literally for centuries. Given that, he sees a unique opportunity to build a storied brand with the potential to become a lasting household name.... View Details

Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade

Roberto Angelini Rossi

Keywords: Petroleum, Forestry, and Fishing

Video

Dr. Laura Catena

Dr. Laura Catena, Managing Director of Bodega Catena Zapata, traces the history of her family winery from humble beginnings to their decision in the 1990s to target the French wine industry and establish Argentine wine as amongst the best in the world. View Details

04 Jun 2019
Cold Call Podcast

Israel Turns 70: Does it Need a Rebrand?

Keywords: Re: Elie Ofek

December 22, 2023
Article

How NFTs Will Make a Comeback in 2024

By: Scott Duke Kominers and Steve Kaczynski

NFTs are poised to be a major driver of Web3 adoption in 2024 – but the successful projects will look very different from what’s come before. View Details

Keywords: NFTs; Web3; Crypto Economy; Value Creation; Brands and Branding; Marketing Strategy

Read Now

December 2018
Case

The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

By: Stephen A. Greyser and Mats Urde

This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details

Keywords: Nobel Prize; Swedish Academy; Scandal; Reputation; Brands and Branding; Crisis Management

January 2011
Supplement

BBC America Showreel, Fall 2007

By: John A. Quelch

HD-TV ad clips of Fall 2007 television show line up from BBC America. View Details

Keywords: Global Strategy; Television Entertainment; Brands and Branding; Media and Broadcasting Industry; United Kingdom; United States

April 2004
Case

Marks & Spencer: The Phoenix Rises - A Multimedia Case Study

By: Joseph L. Bower

Enables students to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining. The perspective is that of Luc Vandevelde, who arrived at the venerable U.K. retailer in 2001, and that of... View Details

Keywords: Brands and Branding; Corporate Strategy; Management Teams; Retail Industry; United Kingdom

November 1995 (Revised March 2000)
Case

Jurassic Park

By: John A. Quelch

Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park. View Details

Keywords: Commercialization; Globalization; Film Entertainment; Brands and Branding; Entertainment and Recreation Industry

08 Jan 2020
Video

Prithvi Raj Singh Oberoi

P.R.S. Oberoi, Chair of the Indian-based luxury hotel and tourism company EIH, discusses the importance of high quality service in his industry.

View Details

May 1990 (Revised October 1991)
Case

Black & Decker Corp.: Spacemaker Plus Coffeemaker (B)

Describes the highly successful recall of the Black & Decker Spacemaker Plus Coffeemaker. Objectives include: 1) factors in product recall effectiveness and success, 2) the use of direct marketing in product recall, 3) the role of public relations in product recall,... View Details

Keywords: Safety; Brands and Branding; Product Marketing; Consumer Products Industry

Article

When the Name Is the Game

By: Marco Bertini, John Gourville and Elie Ofek

In Romeo and Juliet, the fair maiden asks, "What's in a name?" When it comes to marketing next-generation products for the global marketplace, we have done extensive research and found that names can play an enormous role in a product's success. View Details

Keywords: Next-generation Products; Product Development; Brands and Branding; Marketing; Global Range