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- May 1984 (Revised August 1987)
- Case
Raymond Mushroom Corp.
In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details
- 1983
- Book
Decision Making at the Top: The Shaping of Strategic Direction
By: Gordon Donaldson and J. W. Lorsch
- 1983
- Book
Strategic Management
- January 1983 (Revised July 1985)
- Case
Cable News Network
By: John A. Quelch
The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network. View Details
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
- April 1982
- Supplement
General Electric: John F. Welch, Jr., Chairman of the Board, Video
By: Francis Aguilar and Richard G. Hamermesh
Welch discusses a variety of topics. View Details
- November 1981
- Case
Assessing Managerial Talent at AT&T (A)
By: Michael Beer
Provides background on the assessment center used by AT&T to assess managerial potential for upper middle management. Contains assessment reports for two candidates. Raises questions about manpower training and development. Students may be asked which of the candidates... View Details
- November 1981
- Supplement
Corning Glass Works International, Part II, Interviews with Top Management, Video
Presents tapes of interviews with Tom MacAvoy (Corning Glass president) and James Houghton (Corning Glass vice-chairman). View Details
- April 1981 (Revised January 1997)
- Case
Corning Glass Works: The Z-Glass Project
By: Kim B. Clark
Considers decisions facing the leader of a manufacturing staff project team assigned to a plant where yields have deteriorated sharply. The process is complex: the plant organization is not cooperative and there are deep disagreements about what is wrong and how to fix... View Details
- March 1981 (Revised November 1998)
- Supplement
Corning Glass Works International (C2)
Follows the impact of a change in global strategy on a diversified company's global organization structure. Reviews the company's subsequent performance internationally. Also presents reflections by top management on future possible change in the organization... View Details
- January 1981
- Case
Mary Kay Cosmetics, Inc.
By: John P. Kotter
Introduces the student to Mary Kay Cosmetics, Inc., its business, its strategy, and its organization. Provides the necessary background for understanding the contributions of Mary Kay Ash, the company's founder and chairman. View Details
- December 1980 (Revised September 1985)
- Case
British Steel Corporation: The Korf Contract
By: John P. Kotter and John M. Stengrevics
Traces a complex resource allocation decision facing British Steel in 1975. Students study the influences on the various managers involved in making the decision. View Details
- 1980
- Article
The Effect of Group Size and Communication Availability on Coalition Bargaining in a Veto Game
By: J. K. Murnighan and A. E. Roth
- June 1978
- Article
Large Group Bargaining in a Characteristic Function Game
By: J. K. Murnighan and A. E. Roth
- January 1976 (Revised June 1984)
- Case
Megalith, Inc. -- Hay Associates (A)
By: John P. Kotter
In 1969, Megalith centralized its financial and control functions. John Boyd, senior vice president for finance, hired four brilliant young managers to "bring the group out of the stone age." By 1975, this management team had created a near-perfect finance office of... View Details