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- All HBS Web
(3,003)
- People (5)
- News (815)
- Research (1,878)
- Events (4)
- Multimedia (30)
- Faculty Publications (1,067)
- Web
Bibliography - The Art of American Advertising
resource (Google login required) Friedman, Walter. Birth of a Salesman: The Transformation of Selling in America . Cambridge: Harvard University Press, 2004. Garvey, Eleanor. The Adman in the Parlour: Magazines and the Gendering of... View Details
- 01 Dec 2020
- News
The Fine Print: Alumni Recommend Their Best Reads
Sales 101: Stop Selling and Help Your Customers Make Progress, by Bob Moesta with Greg Engle Fabulous use of #JTBD (jobs to be done) to cast a new light on a topic that not many MBAs address. —Juan Camargo (MBA 2012) Man’s Search for... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
the building manager project on a tablet what your apartment would look like furnished by Mobley. The furniture ultimately becomes a line item added to your monthly bill. That kind of B2B2C play is easily scaled, Ramírez says, but it’s a much longer View Details
- 23 May 2019
- News
Michael R. Bloomberg, MBA 1966
computerize financial data and provide investment professionals with real-time market information and analysis. The computer terminal he and his partners created, which became known as the Bloomberg Terminal, transformed the buying and View Details
Keywords: Susan Young
- 01 Oct 1997
- News
Antitrust in Historical Perspective
producing companies became larger and more autonomous. Even producers, if they happened to be small operators of oil refineries, iron works, and cigarette factories, could not begin to compete with the new giants. So they often faced the prospect of either View Details
Keywords: Thomas K. McCraw and Richard S. Tedlow
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
Underprice an innovation, and you leave profit on the table. Overprice an innovation, and you may not be able to sell it. Price discipline is another critical issue. “It’s very difficult to start with a high price and then go down because... View Details
- 23 Jan 2019
- Sharpening Your Skills
Sports: Lessons for Managers
the most recognized sports brands in the world. Here's how he did it. In the Future of Sports Investing, Media Is the Best Bet Sports investing is no longer just about buying teams and selling beer. Media, digital devices, and invention... View Details
- Web
Paul Baier | Baker Library | Bloomberg Center | Harvard Business School
then Open Market, where he saw an opportunity to serve small and medium-sized industrial buyers via the Internet. In 1999 PurchasingCenter.com was born. When the technical and logistical challenges of building an online service proved overwhelming, the company... View Details
- Web
Approaching Business with an Artistic Eye - Global Activities 2020
point. “Global brands like Zara sell their products in the Middle East through franchisors, so garments can cost twice as much as in the United States,” he explains. “We use skilled artisans right in Lebanon—no intermediaries.” “In the... View Details
- 01 Apr 1997
- News
An Orchestral Startup
one-time-only product offering - economically speaking, even if the series sells out, you can't make it on that alone. Thus, we view Metamorphosen's four-concert Boston series as a marketing effort that establishes our musical... View Details
Keywords: Linda Goodspeed
- 15 Sep 2009
- First Look
First Look: September 15
is asked to investigate the matter and to decide what, if anything, to do about it. The case raises issues in aligning strategy and sales systems, performance evaluation criteria, and on-going performance management processes in field View Details
Keywords: Martha Lagace
- 26 Feb 2018
- News
Teaching Farmers New Tricks of the Trade
overwhelmed by the market complexities of what's happening with different crop prices, what they should be selling, who they should be selling to, how and when they should sell. Those are all things that we can help with tremendously. “I... View Details
- 01 Dec 2014
- News
These Walls Can Talk
that is forecasted to grow to almost $39 billion in the next five years. Shortly after Liang joined SmartThings, Samsung purchased the two-year-old company for a rumored $200 million. SmartThings sells a hardware hub to network your... View Details
Keywords: April White
- 19 Mar 2013
- First Look
First Look: March 19
on average, firms' self-reported anticorruption efforts reflect real efforts to combat corruption and are not merely cheap talk. Download the paper: http://ssrn.com/abstract=2229039 When to Sell Your Idea: Theory and Evidence from the... View Details
Keywords: Sean Silverthorne
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
evaluate business development opportunities. Driven by cash needs, they may call this "experimentation," but in effect they tell salespeople to "go forth and multiply!" By selling to anyone, though, ventures fragment... View Details
Keywords: by Sean Silverthorne
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
sell these products online, in the store, or both, and how? Take lighting as an example. Home Depot asked: How do we best help customers with their lighting needs? What knowledge, products, and services do they need and in what form? What... View Details
- 27 Aug 2007
- Op-Ed
Mattel: Getting a Toy Recall Right
should survive. The CEO knows that Mattel's brand trust—built up over 62 years—is at stake, just ahead of the holiday selling season. And with 80 percent of U.S. toys sourced from China, other U.S. toy marketers are under equal scrutiny;... View Details
- 04 Apr 2000
- Research & Ideas
The Right Way to Restructure Conglomerates in Emerging Markets
that dominate the private sector. These include huge conglomerates such as the chaebol in Korea, the Tata Group in India, and the Koc Group in Turkey. The arguments for restructuring conglomerates are simple. Selling off assets could... View Details
Keywords: by Tarun Khanna & Krishna Palepu
- 30 Dec 2013
- HBS Case
HBS Cases: What Warren Buffett Saw in Newspapers
owned interests in TV broadcasting and digital media, was carrying high levels of debt despite deep workforce and capital expenditure cuts. It was a situation that led its CFO to express doubt that Media General could remain in compliance with its loan covenants. The... View Details
- 03 Nov 2008
- HBS Case
Economics of the Ethanol Business
their corn commitments to the plant, and some have even invested in a competing interest. Another alternative is to sell the plant, although Utlaut believes that the best offer would be the book value, roughly $50 million. The third... View Details