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  • January 2002 (Revised September 2022)
  • Case

Aqualisa Quartz: Simply a Better Shower

By: Youngme E. Moon and Kerry Herman
Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details
Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Consumer Products Industry; United Kingdom
Related
  • 05 Jan 2022
  • Blog Post

Student Conferences at HBS: The 2021 Climate Symposium

In 2021, the Energy & Environment Club, Food, Agriculture & Water Club, and Sustainability Club collaborated to host a single, two-day conference focused on climate change. The 2021 Climate Symposium... View Details
  • 06 Feb 2012
  • Research & Ideas

Kodak: A Parable of American Competitiveness

research and collaborate with the business and academic world. In addition, government officials and business leaders need to map out a long-term... View Details
Keywords: by Dina Gerdeman; Manufacturing
  • 31 Aug 2020
  • Blog Post

Five Important Steps before Taking the Entrepreneurial Leap

Dia&Co as well as their private label business. At Hilma, Nina leverages her expertise launching innovative products in the DTC and retail space, her Harvard MBA, and... View Details
  • 2024
  • Working Paper

The Wandering Scholars: Understanding the Heterogeneity of University Commercialization

By: Josh Lerner, Henry Manley, Carolyn Stein and Heidi Williams
University-based scientific research has long been argued to be a central source of commercial innovation and economic growth. Yet at the same time, there have been long-held concerns that many university-based discoveries never realize their potential social... View Details
Keywords: Research; Higher Education; Business Startups; Innovation and Invention
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  • 18 Jun 2014
  • Research & Ideas

Book Excerpt: ‘Collective Genius’

have developed an integrated framework for understanding, describing, and pre¬scribing how leaders build organizations capable of consistent innovation by focusing on these essential abilities. Leaders... View Details
Keywords: by Linda Hill; Entertainment & Recreation
  • Research Summary

Customer-Centricity as a Vehicle for Organic Growth

By: Ranjay Gulati
This body of work examines the mechanics of how firms grow profitably in commoditizing markets. Underlying the "customer-centricity" that many firms embrace today is a factor that will determine their success with this effort: enabling collaboration across... View Details
  • 12 Jun 2012
  • First Look

First Look: June 12

customer, there is no value. Instead of using pricing in a way that turns customers into adversaries, companies can use it to enlarge the pie. That means viewing customers as partners in value creation-a collaboration that increases... View Details
Keywords: Sean Silverthorne
  • January 2008 (Revised May 2011)
  • Case

Cognizant Technology Solutions

By: Robert G. Eccles, David Lane and Prabakar 'PK' Kothandaraman
In the highly competitive information technology outsourcing industry, Cognizant Technology Solutions has developed a strategy to differentiate itself by emphasizing building very close client relationships through its "Two-in-a-box" (TIB) model. This model is based on... View Details
Keywords: Customer Relationship Management; Knowledge Sharing; Resource Allocation; Competitive Advantage; Information Technology; Information Technology Industry
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  • April 30, 2020
  • Article

Leading Your Team Past the Peak of a Crisis

By: Rosabeth M. Kanter
In the middle of a crisis, everything looks like a failure. But it’s possible to come out the other end with a strong company—and often with a plan for growth. Companies with a people-first culture can succeed by paying attention to three things: establishing clear... View Details
Keywords: Crisis Management; Organizational Culture; Corporate Accountability; Collaborative Innovation and Invention
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  • Research Summary

Overview

By: Frank Nagle
Professor Nagle studies how competitors can collaborate on the creation of core technologies, while still competing on the products and services built on top of them. His research falls into the broader categories of the futures of work, the economics of IT, and... View Details
Keywords: Information Technology; Strategy; Technological Innovation; Collaborative Innovation and Invention; Economic Growth; Entrepreneurship; Technology; Internet; Mobile Technology; Online Technology; Technology Adoption; Technology Networks

    Global Capitalism at Risk: What Are You Doing About It?

    Market capitalism, a system that has proven to be a remarkable engine of wealth creation, is poised for a breakdown. That sounds dire, and it is. Increasing income inequality, migration, weaknesses in the global financial system, environmental degradation, and... View Details

      Teaming

      New breakthrough thinking in organizational learning, leadership, and change

      Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges... View Details

      • 2023
      • Chapter

      Organizational Development

      By: Min Basadur, Tim Basadur and Goran Calic
      Our review of the field of Organizational Development (OD) reveals an extensive range of tools which attempt to help organizations improve performance. We believe that OD should be studied differently: As a continuous process of change-making or innovation. How this... View Details
      Keywords: Change; Cognition and Thinking; Creativity; Organizational Change and Adaptation; Innovation and Management
      Related
      • 07 Oct 2014
      • Working Paper Summaries

      Lifting the Veil: The Benefits of Cost Transparency

      Keywords: by Bhavya Mohan, Ryan W. Buell & Leslie K. John; Retail
      • September 1981 (Revised August 1987)
      • Case

      CIBA-GEIGY Agricultural Division

      By: Benson P. Shapiro and Roy H. Schoeman
      In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
      Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry
      Related
      • November 1998 (Revised May 1999)
      • Teaching Note

      Techniques of Creativity, The TN

      By: Clayton M. Christensen
      Teaching Note for Innovation and the General Manager course. View Details
      Keywords: Creativity; Managerial Roles; Innovation and Invention
      Related
      • 06 Apr 2009
      • Research & Ideas

      Cheers to the American Consumer

      countries may be the most important of all enablers of entrepreneurship and innovation in America. Why is the American consumer more venturesome? Six factors come to mind. Wealth. The average American... View Details
      Keywords: by John Quelch
      • 12 Mar 2024
      • Cold Call Podcast

      How to Bring Good Ideas to Life: The Paul English Story

      Keywords: Re: Frances X. Frei
      • Research Summary

      Overview

      By: Goran Calic
      What makes some organizations more innovative than others? Innovation follows from strategy and structure. A good strategy allows individuals to impose their own imagination towards organizational goals in a coordinated way. Good structure adds incentives that... View Details
      Keywords: Energy Generation; Renewable Energy; Entrepreneurship; Environmental Sustainability; Green Technology; Innovation Strategy; Technological Innovation; Innovation and Management; Resource Allocation; Strategy; Energy Industry; Green Technology Industry; Canada; United States; Europe; Croatia; Serbia and Montenegro