website - Publications - Faculty & Research

16 Sep 2015
Research & Ideas

Can Applied Economics Save Homeless Puppies?

finding homes for dogs and vice versa. The Wagaroo website describes the company as “a team of fun humans with years of dog experience and a desire to create a healthier, happier marketplace for matching dogs and people.” “We can help... View Details

Keywords: by Carmen Nobel; Retail

03 Dec 2012
HBS Case

HBS Cases: Against the Grain

about how to be pragmatic in the face of pervasive corruption, so that one can have a long-term positive impact on a corrupt system, says Ramanna. A third case, I Paid a Bribe (Dot) Com, cowritten with Rachna Tahilyani, concerns an innovative View Details

Keywords: by Martha Lagace; Food & Beverage

28 Nov 2007
Research & Ideas

B2B Branding: Does it Work?

company websites worldwide to present a consistent face to stakeholders is the best way to get control of marketing communications that may have become too decentralized. Why should brand-building be important to B2B CEOs? First, most B2B... View Details

Keywords: by John Quelch; Consumer Products

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

assistant professor of economics at the University of Michigan, demonstrate that adopting advanced pricing technology can allow a firm to seize an edge relative to its competitors. Algorithms that frequently update website prices based on... View Details

Keywords: by Kristen Senz; Retail

01 Jun 2020
What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

always meet them? That sounds like marketing roulette. Amazon is known for its constant experimentation. It has the perfect website and Alexa technology for conducting endless experiments. It uses them to discover what people of various... View Details

Keywords: by James Heskett; Retail

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

weeks after students took an exam last summer, HBX leaders found a website selling the test questions. It seemed a daunting task to think about devising an endless list of new questions, so now instructors are crowdsourcing by asking... View Details

Keywords: by Dina Gerdeman; Education; Advertising

23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

intermediaries for every intermediated transaction with a buyer, and they must cover those fees by raising prices for consumers." Online travel websites charge the airlines around $3 per flight segment, for example—or a total of $12 for a... View Details

Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation

05 Apr 2011
First Look

First Look: April 5

and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when websites engage in operational transparency by signaling that they are exerting... View Details

Keywords: Sean Silverthorne

08 Oct 2015
Research & Ideas

Four Questions Fundraisers Must be Prepared to Answer

community from an early age, he said. “It isn’t something you do only when you’re rich; you can do it from the start. Philanthropy is about contributing your time and talent—by serving as a board member or doing service work or fundraising, for example—as much as... View Details

Keywords: by Julia Hanna

20 Mar 2017
Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

jacket—a simple design with white and yellow lettering over a black background—emerged from more than 60 entries in a design challenge Lakhani ran on the website TopCoder. We asked Lakhani to discuss the book and the concept of user... View Details

Keywords: by Dina Gerdeman

10 Nov 2011
HBS Case

HBS Cases: Making Lincoln Center Cool Again

Digital expansion could include everything from improving the center's website to streaming live performances to movie theaters around the country. Another option is to work more closely with content distributors like iTunes or Hulu to... View Details

Keywords: by Kim Girard; Entertainment & Recreation

22 Apr 2020
Research Event

How Investors Are Sizing Up Climate Change’s Risks—and Opportunities

a catastrophe. And, in both of these contexts, we've probably gone way longer than we should have to address them.” Visit the HBS Business and Environment Initiative website to watch videos from the conference. About the Author Danielle... View Details

Keywords: by Danielle Kost; Financial Services

17 Apr 2012
First Look

First Look: April 17

case:http://cb.hbsp.harvard.edu/cb/product/412074-PDF-ENG The New York Times Paywall Vineet Kumar, Bharat Anand, Sunil Gupta, and Felix Oberholzer-GeeHarvard Business School Case 512-077 On March 28, 2011, The New York Times website... View Details

Keywords: Carmen Nobel

18 Oct 2018
Research & Ideas

How to Use Free Shipping as a Competitive Weapon

revenue from the shipping fees because these are orders that qualify for free shipping." As one might expect, customers who visited the seller's website more frequently, as well as more recently, exhibited the highest demand and... View Details

Keywords: by Kristen Senz; Retail

28 Jul 2016
Op-Ed

Where is TripAdvisor for Doctors?

reviewed by patients often enough for the overall ratings to carry credibility. The number of hotel night stayovers far exceeds the number of doctor visits. The same chicken-and-egg issue faces all website developers: you need consumers... View Details

Keywords: by John A. Quelch; Health

02 Apr 2012
Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

Over the past decade, socially-focused websites have attracted hundreds of millions of users and changed the social fabric in fundamental ways. The likes of eHarmony and Match.com enable us meet new people. Platforms including Facebook,... View Details

Keywords: by Carmen Nobel; Technology

06 Jan 2011
What Do You Think?

How Should Management Deal With “Anonymous”?

According to the Financial Times, "Anonymous encouraged 'hactivists' to download a simple tool-known as the 'low orbit ion cannon'-that allows their computers to be used to inundate the targeted website with requests and bring it... View Details

Keywords: by James L. Heskett

03 Apr 2012
First Look

First Look: April 3

first report in 2008, Philips' integrated reports and its integrated reporting website had grown in sophistication. In planning for its integrated report for 2011, the company is exploring the issues that will need to be addressed in... View Details