Publications

January 1995 (Revised November 2021)
Case

Portfolio Planning at Ciba-Geigy and the Newport Investment Proposal

By: David J. Collis and Elizabeth Wynne Johnson

Covers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific... View Details

Keywords: Investment Portfolio; Corporate Strategy; Factories, Labs, and Plants; Chemicals; Chemical Industry; Pharmaceutical Industry; Switzerland

February 1987 (Revised August 1988)
Case

Gillette Personal Care Division: Marketing Planning and Control

Bill Ryan, president of the Gillette Co.'s Personal Care Division, is considering changing the division's planning and control system for marketing. White Rain, the division's most recent success, had been launched by taking shortcuts through the system, while other... View Details

Keywords: Marketing; Management Systems; Consumer Products Industry; United States

1985
Book

Marketing Management: Strategy, Planning and Implementation

By: B. P. Shapiro, R. J. Dolan and J. A. Quelch

Keywords: Marketing; Management; Strategy; Planning

March 2000
Teaching Note

Oxford Health Plans (A): Specialty Management [and] Oxford Health Plans (B): Crisis Strikes TN

By: James L. Heskett, Richard M.J. Bohmer and Jody H. Gittell

Teaching Note for (9-898-042) and (9-800-366). View Details

Keywords: Business or Company Management; Crisis Management; Medical Specialties; Health Care and Treatment; Health Industry; United States

April 2002 (Revised October 2003)
Case

Pension Plan of Bethlehem Steel, 2001, The

By: Peter Tufano

Bethlehem Steel's 2001 bankruptcy filing inspires an employee's daughter to evaluate her father's pension plan, weeks after September 11's tragedies exacerbated a weakening U.S. economy and just months before her father planned to retire. Battered equity markets and... View Details

Keywords: Asset Management; Financial Instruments; Retirement; Steel Industry; United States

November 1976 (Revised January 1984)
Case

Norton Co.: Strategic Planning for Diversified Business Operations

By: Francis Aguilar

Describes an elaborate approach to strategic planning for diversified business operations. Includes the use of the BCG experience curve and growth share matrices and of PIMS profit-factor data. (Both sets of ideas are described in appendices to the case.) Also... View Details

Keywords: Growth and Development Strategy; Strategic Planning; Diversification; Operations; Business Growth and Maturation; Business or Company Management; Resource Allocation

23 Sep 2020
News

HBS Action Plan for Racial Equity

This week, Dean Nohria shared the School’s Action Plan for Racial Equity in a letter to the HBS community. “The horrifying murder of George Floyd, and an all too long history of similar injustices, has spurred our collective awakening to... View Details

19 May 2003
Lessons from the Classroom

Business Plan Winner Targets India Dropouts

Harvard Business School MBA '03 students Raj De Datta, Arvind Krishnamurthy, and Meghna Modi recently won the Social Enterprise track of the annual HBS Business Plan contest with their plan for brokering... View Details

Keywords: by Carla Tishler; Financial Services

Article

Discount Effects on Media Plans

By: Robert S. Kaplan and Allan Shocker

December 1985 (Revised May 1986)
Case

Gillette Long-Range MIS Planning (Condensed)

January 1997 (Revised March 1998)
Case

Oscar Mayer: Strategic Marketing Planning

By: John A. Quelch

The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details

Keywords: Decisions; Marketing Strategy; Product Launch; Product Development; Manufacturing Industry; Food and Beverage Industry; United States

April 1990
Background Note

Action Taking and Action Planning