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All HBS Web
(477)
- News (154)
- Research (176)
- Events (4)
- Multimedia (7)
- Faculty Publications (67)
- Web
2023 Reunion Presentations - Alumni
circumstances may be, and getting there is an art and a science. In this session, Professor Brooks will discuss his latest research on happiness, dispel the myths about finding unrealistic perfect bliss, and share ways to improve your life right now by making finding...
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- Web
HBS - The year in Review
cities such as Tulsa, OK and Columbus, OH. Smaller group sizes allowed for faster implementation of change and gave students transferrable concepts and skills to leverage throughout their careers. FIELD Immersion Press Release Synergies Across Executive Education & HBS...
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- 10 Nov 2009
- First Look
First Look: Nov. 10
their appeal and bundles offered by producers with a strong reputation suffer less from the negative impact of the shift to mixed bundling in online channels. What Would Peter Say? The Continuing Relevance of the Drucker Perspective...
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Martha Lagace
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
to reach new people. Unlike traditional mass media advertising such as local TV commercials or print ads, which are expensive and time-consuming, paid digital media such as Google search ads, Facebook ads, and YouTube video ads offer many...
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- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
Advertising Symbiosis: The Key to Viral Videos The Revolution in Advertising: From Don Draper to Big Data Why Comparing Apples to Apples Online Leads To More Fruitful Sales What do you think? What big flops...
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- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We...
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- Web
Research - Global
mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... September 2024...
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- Web
Members of the Military - MBA
foreign militaries. Veterans bring a variety of unique and valuable skills to the HBS community. View Video Video: Honoring Our Military Students on Veterans Day MBA students who have served in the U.S. armed services talk about their...
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- Web
Privacy Notice | About
website constitutes acceptance of such terms. Information you submit Certain transactions in which you choose to engage on the Sites will require your submission of identifiers, including, but not limited to, news feed requests, brochure or View Details
- 18 Feb 2009
- First Look
First Look: February 18, 2009
Working PapersDeterring Online Advertising Fraud Through Optimal Payment in Arrears (revised) Author:Benjamin Edelman Abstract Online advertisers face substantial difficulty in selecting and supervising...
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Martha Lagace
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
And, in a video tutorial on YouTube, in which Hughes starts with a scrubbed-clean face (revealing some of the same splotchy spots many of us worry about), she demonstrates how she applies layer after layer of creams and cosmetics to...
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- 21 Sep 2016
- HBS Seminar
Catherine Tucker, MIT Sloan School of Management
- October 2007
- Article
The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market
By: Anita Elberse and Bharat N. Anand
One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on...
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Keywords:
Advertising;
Stocks;
Investment Return;
Price;
Revenue;
Quality;
Mathematical Methods;
Motion Pictures and Video Industry
Elberse, Anita, and Bharat N. Anand. "The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market." Information Economics and Policy 19, nos. 3-4 (October 2007): 319–343. (Special Issue on Economics of the Media.)
- Web
HBS - The year in Review
Black Boys United Raymond J. McGuire JD/MBA 1984 President, Lazard Antonis C. Samaras MBA 1976 Member, Hellenic Parliament, Greek Prime Minister, 2012–2015 Stephen A. Schwarzman MBA 1972 chairman, CEO, and cofounder, Blackstone More on Alumni Achievement Awards CLIMB...
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- 01 Dec 2023
- News
A More Accommodating Approach
experience with 96 participants on a wall of video screens interacting with a faculty member in the Live Online Classroom studio. Because of its success, this virtual learning mode has replaced one of the...
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Jennifer Gillespie
- Web
Accessibility - Commencement 2024
Accessibility Accessibility Harvard University provides several options for guest accessibility and accommodations – including accessible parking information, shuttle and van services, HU ceremony accommodations, and wheelchair rental information. Please refer to the...
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- Web
Resources - Christensen Center for Teaching & Learning
case writing resources from Harvard Business School Publishing. To order you must be signed into HBSP online as an educator. The "Sign In or Register Now" button is top right. 17 APR 2015 Harvard Business Publishing Key Elements for...
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Cross-Registration Policies and FAQ - MBA
Program courses open to Harvard University TAP participants or graduate student spouses/partners? No What is the case method? Please visit The HBS Classroom Experience page for information and a useful video demonstrating the case method...
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- 25 Apr 2017
- First Look
First Look at New Research, April 25
understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and online streaming (also known as over-the-top or OTT). We apply our...
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Sean Silverthorne
- Web
Career Networking - Alumni
about what's going on within your own community. Executive Presence (Behind a Screen) Speaking up on a conference call, presenting your analysis to your boss, or simply "showing up" online as your best self—how do you make your presence...
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