market research - Publications - Faculty & Research

01 Jun 2022
News

Research Brief: Weatherproofing Renewables

Colombian energy firms manage frequent fluctuations in the weather by diversifying their energy sources: During the dry season, when the cost of hydropower can increase as much as tenfold, firms increase their reliance on fossil fuels. The substitution allows View Details

Keywords: Jen McFarland Flint; Electric Power Generation, Transmission, Distribution; Utilities

05 Dec 2011
Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

you may not be able to learn anywhere else," says Alvin E. Roth, a professor in the Negotiation, Organizations & Markets (NOM) Unit at HBS and a longtime champion of experimental economics. For example, to track how viewers watch... View Details

Keywords: by Carmen Nobel

27 Aug 2019
News

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

October 2004 (Revised July 2010)
Case

Product Team Cialis: Getting Ready to Market

By: Elie Ofek

Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details

Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry

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11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

Very little scholarship has been done around the subject of marketing and democracy. In fact, many believe that politics needs less marketing. Harvard Business School professor John A. Quelch and research... View Details

Keywords: by Sean Silverthorne

2014
Working Paper

Institutional Strategies in Emerging Markets

By: Christopher Marquis and Mia Raynard

We review and integrate a wide range of literature that has examined the strategies by which organizations navigate institutionally diverse settings and capture rents outside of the marketplace. We synthesize this body of research under the umbrella term... View Details

Keywords: Strategy; Organizations; Emerging Markets

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Finance - Faculty & Research

Integration and Growth across the United States By: Leonardo D'Amico and Maxim Alekseev 2024 | Working Paper | Faculty Research What drives the integration of national financial markets and what are its... View Details

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Entrepreneurship - Faculty & Research

Satish, Rajiv Lal, David Lane, and Sarah Sasso. "Allurion: Competing in the Age of GLP-1." Harvard Business School Case 525-011, October 2024. Ranger Energy Services: Bridging Public & Private Markets By: Joseph Pacelli , Ravi Ramniklal... View Details

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Faculty & Research - Global

Faculty & Research Facilitating faculty research and case development on an international scale Our unprecedented network of research centers and regional offices in key areas... View Details

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

games. Marketers are now trying to produce much shorter video clips to promote their content on a variety of digital channels. This research is the first to propose an approach to produce such clips and to... View Details

Keywords: Dina Gerdeman

Research Summary

Job Market Paper

When to Take the Leap:
The Antecedents and Consequences of Leapfrog CEOs

Much of the prior research on CEO successions focuses on differences between CEOs appointed from within the firm and those appointed from outside;... View Details

2019
Chapter

Behavioral Economics and Health-Care Markets

By: Amitabh Chandra, Benjamin Handel and Joshua Schwartzstein

This chapter summarizes research in behavioral health economics, focusing on insurance markets and product markets in health care. We argue that the prevalence of choice difficulties and biases leading to mistakes in these markets establish a special place for them in... View Details

Keywords: Behavioral Economics; Consumer Behavior; Economics; Health Care and Treatment; Insurance; Markets

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Organizational Behavior - Faculty & Research

Collaboration Can Be Either Assets or Liabilities to Pursuing Growth in New Sectors By: Ryan Raffaelli Fall 2024 | Article | MIT Sloan Management Review In more than a decade of researching innovation, I have observed how organizations... View Details

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Academic Units - Faculty & Research

Academic Units Accounting and Management Business, Government and the International Economy Entrepreneurial Management Finance General Management Marketing Negotiation, Organizations & Markets Organizational... View Details

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Finance Curriculum - Faculty & Research

create value. Topics covered include: Basic analytical skills and principles of corporate finance. Functions of modern capital markets and financial institutions. Standard techniques of analysis, including capital budgeting, discounted... View Details

September 2010
Case

Quanta Research Institute: Rainforest or Hothouse?

By: Willy C. Shih, Jyun-Cheng Wang and Ho Howard Yu

Barry Lam, the CEO and founder of Quanta Computer (the largest notebook computer manufacturer worldwide), has recognized for many years that he had to transform the company to decrease its dependence on producing commodity hardware for other global brands and move the... View Details

Keywords: Change Management; Leading Change; Growth and Development Strategy; Product Development; Organizational Change and Adaptation; Research and Development; Computer Industry; Taiwan

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01 Jun 2011
News

Undergrads Tackle Business Research

For the first time this summer, HBS is sponsoring a ten-week program for fifteen Harvard undergrads to assist faculty with research projects. The Program for Research in View Details

Research Summary

Consumer Decision Making and Behavioral Research

By: John T. Gourville

John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details

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Research Design - Impact Investments

Research Design Research Design The Project on Impact Investments uses multi-method research to build insight that is both expansive in its focus and detailed in its analysis.... View Details

March 2009 (Revised October 2009)
Case

CalPERS' Emerging Equity Markets Principles

By: Robert G. Eccles and Aldo Sesia

The California Public Employees' Retirement System (CaIPERS)—the largest public pension fund in the U.S.—had adopted a new principles-based approach to investing in emerging market equities in November 2007. Previously, CalPERS internal and external money managers were... View Details