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All HBS Web
(242)
- News (111)
- Research (88)
- Multimedia (13)
- Faculty Publications (31)
- 16 Jul 2014
- HBS Case
Marketing Obamacare
insurance brokers on a Saturday morning at the local Holiday Inn and bring the prospects to them," Quelch explains. Despite the low commissions on sign-ups, the volume of applicants made it worth the brokers' while. "AHCT said...
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- 08 Jul 2021
- Blog Post
Catching the Entrepreneurship Bug at HBS
people over the holidays has morphed into a passion and I am so grateful for the professors and classmates at HBS that helped bring me to this point. There’s nothing I love more than getting a text from a friend who sent my cards to a...
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- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
anticipation of the holiday season, the retailer introduced a $115 leather wallet on its website that came in five colors. In an effort to promote sales after the holiday, the retailer included an infographic graphic on each product pages...
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- Web
Souvenirs & Novelties - The Art of American Advertising
repeatedly use and reference proved another effective way to keep a product’s name in the mind of the consumer. Business cards, postcards, holiday greeting cards, and books of songs, recipes, or medical advice, all created for “gratuitous...
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- 02 May 2016
- Blog Post
Why We Recruit: Samsung Global Strategy Group
holidays with other recent MBA graduates from around the world. Coming to Korea and GSG will be an adventure and decision you won’t regret. Is there anything else you would like to share with fellow recruiters or those who are new to...
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Technology
- 19 Jun 2020
- Blog Post
Black MBA Students Pen Letters to the HBS Community: Letter 4/5
an enduring history of racism; slaves didn’t become free in Texas until 2.5 years after Abraham Lincoln passed the Emancipation Proclamation. The Juneteenth holiday today references this date of delayed freedom for Black Texans, but also...
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- 20 Aug 2014
- Research & Ideas
Dragging Patent Trolls Into the Light
The Texas town of Marshall has a population of 25,000 people, 2,000 of whom are students attending one of the four colleges that have earned Marshall the nickname "Athens of Texas." Marshall is also home to a historic pottery industry and one of the country's...
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- 01 Mar 2017
- News
In My Humble Opinion: Arunma Oteh (MBA 1990)
father would make us read through the annual reports of companies he had invested in, but that was an early influence: realizing I had an education and holidays because my parents complemented their income by investing in the Nigerian...
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Julia Hanna
- 15 May 2012
- First Look
First Look: May 15
Case 512-036 In November 2011, just days before the holiday shopping rush, the senior leadership team of The Home Depot, Inc. (Home Depot), the world's largest home improvement chain, discussed how best to navigate the new interconnected...
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Carmen Nobel
- 26 Jun 2012
- First Look
First Look: June 26
trade credit positions that are 1.4% higher as a fraction of sales. The use of trade credit to get capital out of low-tax, low-return environments is also illustrated by reactions of U.S. firms to the temporary repatriation tax holiday in...
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Sean Silverthorne
- 15 Dec 2020
- Research & Ideas
The Unspoken Messages of COVID-19 Restrictions
restrictions—may need to refine their outreach to a pandemic-weary public, especially when it comes to high-risk activities, such as indoor dining. As vaccine hopes and holiday loneliness make distancing harder, consumers will need more...
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- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
immediate appeal for the atypical user was that the game was simple and unintimidating. But it was also a fun social activity, a diverting game to bring out during the holidays or at informal get-togethers. By using stealth positioning,...
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by Youngme Moon
- 19 Feb 2013
- First Look
First Look: Feb. 19
receiving JCP Cash coupons and circulars advertising the week's specials, were slow to embrace the new pricing format and began leaving the retailer in droves. Under enormous pressure to turn things around as the all-important back-to-school and View Details
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Sean Silverthorne
- Profile
David A. Frankel
back home, and as a traditional Jew with the high holidays looming, he felt utterly alone. Fortunately, he sat down with one of his professors, Andre Perold, who taught finance and banking, and expressed his remorse and desire to head...
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- 01 Jul 2021
- Office Hours
Readers Ask: Which Companies Are Transforming Work?
during the school year, not just during holidays or summer breaks. Their ability to share, forward and retain confidential information has been enhanced. Internships will be much more meaningful and substantial than they could have been...
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- Profile
Cristina Ros Blankfein
look and design to inspire a positive reaction. By the holiday season in 2014, Be Mixed launched its first major production run and is currently being sold in 17 different food stores in the New York City area. The pair also unveiled a...
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- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
trips that don't happen. As a result of increased online shopping, traffic across the retail sector is falling (by as much as 50% when the holiday months of 2010 are compared to those of 2013). Exacerbating the traffic decline, when...
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- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
fantasy but as a horror movie. "This season's biggest holiday extravaganza, 'The Polar Express,' should be subtitled 'The Night of the Living Dead,' " groused CNN reviewer Paul Clinton. "If I were a kid, I'd have nightmares," wrote Geoff...
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by Carmen Nobel
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
these charges removed from the credit card ecosystem. Meanwhile, this holiday shopping season users ought to exercise special caution. A link promising extra savings may not be what it seems. Be careful even at trusted sites: Sites as...
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- 25 Sep 2015
- Blog Post
4 Challenges All Early-Stage Startups Face
with higher frequencies of transactions or larger transaction sizes to be viable. We came up with the idea for cleverlayover when we booked our own flights for the holiday season and realized so many inefficiencies existed in flight...
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