Publications

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. Those are the messages... View Details

Keywords: by James Heskett

July 2003 (Revised August 2006)
Case

House of Tata-2000: The Next Generation (B)

By: Tarun Khanna, Krishna G. Palepu, Catherine M. Conneely and Kirsten O'Neil Massaro

Supplements the (A) case. View Details

Keywords: Alliances; Business Conglomerates; Emerging Markets; Cost; Management Teams; India

December 1989 (Revised October 1990)
Case

General Electric Co.: Preparing for the 1990s

By: Francis Aguilar

Describes Jack Welch's tenure as CEO from 1981 to 1989 through excerpts of speeches and presentations. Sections include summary of GE's strategy, Welch's quantum leap approach to change, the restructuring of GE, how GE operates (the "GE Growth Engine"), and managing GE... View Details

Keywords: Corporate Governance; Policy; Business or Company Management; Change Management; Business Strategy; Restructuring; Operations; Corporate Entrepreneurship; Electronics Industry

Find at Harvard

August 2013 (Revised November 2015)
Case

Prudential Financial - General Motors Pension Risk Transfer: Back to the Future?

By: Luis M. Viceira and Emily A. Chien

In November 2012, Prudential Financial and General Motors closed on a $25.1B pension risk transfer (PRT) transaction, the largest of its kind to date by an order of magnitude both in the U.S. market and globally. In exchange for an in-kind transfer of $25.1B in... View Details

Keywords: Risk Management; Asset Management; Insurance; Retirement; Financial Services Industry; Insurance Industry

April 2013 (Revised October 2013)
Case

Google's Project Oxygen: Do Managers Matter?

By: David A. Garvin, Alison Berkley Wagonfeld and Liz Kind

Google's Project Oxygen started with a fundamental question raised by executives in the early 2000s: do managers matter? The topic generated a multi-year research project that ultimately led to a comprehensive program, built around eight key management attributes,... View Details

Keywords: Organizational Behavior; Business Policy; General Management; Human Resource Management; Management; Leadership; Human Resources

April 1993 (Revised May 1994)
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)

By: F. Warren McFarlan and Katherine Seger

Designed to generate discussion on the issues of outsourcing from the perspective of a firm thinking about turning over its IS activities to a third-party vendor. View Details

Keywords: Management Systems; Management Style; Information Technology; Job Cuts and Outsourcing; Business Strategy; Economic Systems; Business or Company Management; Organizational Change and Adaptation; Business Processes; Employment; Emerging Markets; Activity Based Costing and Management; Information Technology Industry; Consulting Industry

12 Sep 2019
News

Harvard Case Studies Show ESG Can Also Generate Alpha

Research Summary

The Early Evolution of Business Groups: A Study of Diversification and Spinoffs by Vietnam's First Generation of Entrepreneurs

This study, done in collaboration with the Vietnam Chamber of Commerce and Industry and the Central Institute for Economic Management, examines the experience of 95 successful Vietnamese entrepreneurs first surveyed in 1999. The project aims to build and analyze... View Details

Web

General Management Awards & Honors - Faculty & Research

General Management Overview Faculty Curriculum Awards & Honors Doctoral Students 2024 Leonard A. Schlesinger : Received the 2023-2024 Apgar Award for Innovation in Teaching. 2023 Nien-he Hsieh : Winner of the 2023 Case Centre Award in the... View Details

Research Summary

Revitalizing Businesses

By: William E. Fruhan

William E. Fruhan, Jr. is exploring how firms act to enhance shareholder value when competitive pressures or takeovers threaten their operations. The approach most frequently taken involves fixing businesses that can be fixed and advantageously divesting those that... View Details

01 Jun 2024
News

Decoding the Promise and Perils of Generative AI

determining ways to reduce these privacy risks, like increasing privacy in the training process, and on ways to evaluate whether the effect of a data point has really been “removed.” For HBS and Harvard AI-related resources, please visit alumni.hbs.edu/GenAI-Resources.... View Details

Keywords: April White

01 Apr 2000
News

Sign of the Times: General Management Course Evolves

Long a mainstay of the required MBA curriculum at HBS, the General Management (GM) course has been renamed and retooled. Its new name, The Entrepreneurial Manager (EM), reflects a sharpened focus on topics crucial to creating and managing... View Details

May 2015
Case

Shareholder Issues over Ten Generations at De Kuyper

By: John A. Davis and Courtney Collette

Keywords: Family Business

September 2003 (Revised May 2006)
Case

Eyeblaster: Enabling the Next Generation of Online Advertising

By: Elie Ofek

Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details

Keywords: Business Model; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Digital Marketing; Growth and Development Strategy