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    Jill J. Avery

    Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

    Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
    • November 2006
    • Case

    Organics: Coming Center Stage?

    By: James E. Austin and Reed Martin
    The organics movement has certainly come a long way. From hippie farming communes and a scattering of natural food stores in the 1960s, organics outgrew its origins as a counterculture curiosity of the 1970s to become the fastest growing segment of the food industry in... View Details
    Keywords: Food; Supply and Industry; Consumer Behavior; Competitive Advantage; Competitive Strategy; Food and Beverage Industry; United States
    Related
    • 19 Jun 2018
    • First Look

    New Research and Ideas, June 19, 2018

    Summer 2018 RAND Journal of Economics Scale versus Scope in the Diffusion of New Technology: Evidence from the Farm Tractor By: Gross, Daniel P. Abstract—Although tractors are now used in nearly every agricultural field operation and in... View Details
    Keywords: Dina Gerdeman
    • 21 Jan 2011
    • Working Paper Summaries

    Learning from Customers in Outsourcing: Individual and Organizational Effects

    Keywords: by Jonathan R. Clark, Robert S. Huckman & Bradley R. Staats
    • December 2020 (Revised May 2021)
    • Case

    Riverstone

    By: David E. Bell and Natalie Kindred
    In 2020, Luke Minion and the leadership team at Riverstone, a hog producer founded in 2013 in Shandong, China, were evaluating Riverstone’s strategy as it rebounded from outbreaks of African Swine Fever (ASF) in two of its three farm complexes. Riverstone was a joint... View Details
    Keywords: Strategy; Globalization; Cross-Cultural and Cross-Border Issues; Animal-Based Agribusiness; Consumer Behavior; Demand and Consumers; Disruption; Risk and Uncertainty; Risk Management; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consulting Industry; United States; China
    Related
    • 2008
    • Working Paper

    Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya

    By: Nava Ashraf, Xavier Gine and Dean Karlan
    In much of the developing world, many farmers grow crops for local or personal consumption despite export options which appear to be more profitable. Thus many conjecture that one or several markets are missing. We report here on a randomized controlled trial conducted... View Details
    Keywords: Agribusiness; Developing Countries and Economies; Trade; Profit; Product Marketing; Standards; Failure; Risk and Uncertainty; Non-Governmental Organizations; Agriculture and Agribusiness Industry; Service Industry; Kenya; Europe
    Related
    • 02 Jan 2024
    • Research & Ideas

    10 Trends to Watch in 2024

    The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
    Keywords: by Rachel Layne
    • December 2018
    • Case

    Good Energy Group PLC

    By: John R. Wells and Benjamin Weinstock
    Founded at the end of 1999 by Juliet Davenport and Martin Edwards, Good Energy was the number-two renewable-energy seller in the United Kingdom at the end of 2016, supplying over 71,000 of the country’s 27 million households and small businesses with 100% renewable... View Details
    Keywords: Power/Energy; Green Energy; Renewables; Wind Power; Electricity; Power; Strategy Development; Electric Vehicles; Customer Service; Energy Policy; Barriers To Entry; Renewable Energy; Growth and Development Strategy; Competitive Strategy; Business and Government Relations; Problems and Challenges; Strategy; Energy Industry; United Kingdom
    Related
    • Web

    Hiring Organizations

    Partners Trimtab Impact Triton Partners Trive Capital Truphone TS Conductor Tucker's Farm Corporation Turner Contemporary TVM Capital Healthcare Partners Two Sigma U U.S. Air Force U.S. Department of Energy U.S. House of Representatives... View Details
    • 13 Jan 2003
    • Research & Ideas

    The Subconscious Mind of the Consumer (And How To Reach It)

    unconscious mind to identify new product opportunities. Using metaphor-elicitation techniques, firms providing farming supplies, home appliances, office systems, and beauty care have identified important unmet needs. R&D departments... View Details
    Keywords: by Manda Mahoney
    • Program

    Agribusiness Seminar

    and agribusiness entrepreneurs, in all sectors of the industry Producers of crops and livestock Processors, traders, distributors, and marketers of agricultural commodities, biofuels, and food products Manufacturers and distributors of agricultural inputs, supplies,... View Details
    Keywords: Agriculture; Agriculture
    • November 2019 (Revised February 2020)
    • Case

    Hormel Foods

    By: David E. Bell and Natalie Kindred
    In 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known... View Details
    Keywords: Brand Portfolio Strategy; Brands and Branding; Product; Strategy; Marketing Strategy; Risk Management; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States; China
    Related
    • Web

    Great American Business Leaders of the 20th Century - Leadership

    Homestake Mining Company, 1945–1963 Malcolm P. McLean Sea-Land Service, 1956–1969 Scott G. McNealy Sun Microsystems, 1982–Present Rene C. McPherson Dana Corporation, 1972–1980 George H. Mead Mead Corporation, 1912–1942 George J. Mecherle State View Details
    • Web

    Named Fellowship Funds - Alumni

    her business expertise with groups promoting farming and sustainable living practices in underserved communities, including Yunus Social Business in Haiti and Seed Street in New York City's Harlem neighborhood. At HBS, Atluri was known... View Details
    • Web

    Podcast - Business & Environment

    of Cambridge Judge Business School sheds light on regenerative agriculture, a set of practices that restore farming ecosystems while having the potential to decarbonize. We’ll also talk about his new book The Profiteers, where he... View Details
    • Article

    Power to the People

    By: Eric D. Werker

    Every nongovernmental organization has a mission statement. For example, CARE, one of the world's largest and best-funded NGOs, explains its mission as serving "individuals and families in the poorest communities in the world. Drawing strength from our global... View Details

    Keywords: Mission and Purpose; Food; Service Operations; Inflation and Deflation; Experience and Expertise; Economic Slowdown and Stagnation; Knowledge; Poverty; Agribusiness; Diversity; Non-Governmental Organizations; Innovation and Invention; India
    Related
    • 03 Oct 2023
    • Research Event

    Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

    for young girls, one of them is here today who's now grown in law school and starting work in New York City, [INAUDIBLE]. But I opened that school for girls who were like me. I grew up in rural Mississippi, no running water, no electricity. My grandmother and I on what... View Details
    Keywords: by HBS Staff
    • Web

    United Fruit Company Photograph Collection - Photography Collections - Historical Collections

    Motor Co. United Fruit Co. Smaller Collections Yousuf Karsh Portraits Margaret Bourke-White Farm Security Administration 1934 Art and Industry Exhibition Early Aviation Electric Railway Jones & Laughlin Steel 19th-Century Boston Portrait... View Details
    • Profile

    Soltan Bryce

    school, then returned to the farm for chores and homework.” Although the experience was rewarding, it also revealed a darker side. “I had a front row seat to the difficulties of sustaining a small family View Details
    • Profile

    Rafaella Mazza

    that, I thought of environmental engineering, but upon learning that environmental engineers design sewage while agronomic engineers get to drive tractors, I chose that instead. What is your favorite childhood memory? Waking up early at my grandpa’s small View Details