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All HBS Web
(951)
- News (209)
- Research (589)
- Events (1)
- Multimedia (1)
- Faculty Publications (165)
Show Results For
-
All HBS Web
(951)
- News (209)
- Research (589)
- Events (1)
- Multimedia (1)
- Faculty Publications (165)
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
- Research Summary
Consumer's Relationships with Technologies
Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details
- Web
Marketing - Doctoral
- 22 Apr 2013
- Working Paper Summaries
Competing with Privacy
- 05 Oct 2009
- Research & Ideas
The Vanguard Corporation
- Program
Senior Executive Program—Africa
- Teaching Interest
Managing Global Health: Applying Behavioral Economics to Create Impact (MBA)
Health, and development more broadly, is not something we give to people: it is something they produce themselves, interacting with supply-side and institutional factors. This course trains students to see through the lens of the end-user and to use the levers of... View Details
- 25 Dec 2017
- News
Employers Are Looking for Job Candidates in the Wrong Places
- Web
Live from Klarman Hall - Alumni
- 02 Feb 2010
- First Look
First Look: Feb. 2
- Web
HBS Recruiting Homepage
- 20 Jan 2015
- First Look
First Look: January 20
- 22 Nov 2016
- First Look
November 22, 2016
- 14 Apr 2015
- First Look
First Look: April 14
- 07 Apr 2009
- First Look
First Look: April 7, 2009
- Program
Driving Corporate Performance
- 10 Dec 2013
- Working Paper Summaries
Information and Incentives in Online Affiliate Marketing
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
- March 2013
- Teaching Note