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  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

interest to Harvard Business School professor Anita Elberse, be they a movie legend or a third baseman. She wrote the Sharapova case with Margarita Golod (HBS MBA '07) to study and frame classroom discussions on a favorite field of research: the value created and... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

perhaps extremely severe, that are routine because they can be anticipated and prepared for) and "true crises" (which, because of significant novelty, cannot be dealt with exclusively by pre-determined emergency plans and... View Details
Keywords: Sean Silverthorne
  • 09 Jan 2014
  • Research & Ideas

Excerpt: ’Fortune Tellers’

claim to systematic scientific insight. This book describes the first generation of economic forecasters and the methods they created to predict the future of the economy. The forecasting field was initially developed by entrepreneurs... View Details
Keywords: by Walter A. Friedman
  • March 1998 (Revised June 1998)
  • Case

Coming to Grips with Deregulation: Bay State Gas

In 1995, CEO Roger Young made a surprising decision to bring in Joel Singer, an outsider with an MBA, to lead Bay State through the upcoming turmoil of deregulation. Singer was convinced that in this situation where the boundaries of the industry were being defined,... View Details
Keywords: Organizational Change and Adaptation; Corporate Strategy; Emerging Markets; Energy Industry; Massachusetts
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  • 12 Oct 1999
  • Research & Ideas

Building Bridges: New Dimensions in Negotiation

what set of no-deal alternatives face the participants. Its most familiar element involves what each party will do if there is no deal — in other words, "the best alternative to negotiated agreement" or BATNA (a term coined by... View Details
Keywords: by Anita M. Harris
  • 18 Apr 2005
  • Lessons from the Classroom

NFL Players Touch Down at HBS

on the New England Patriots. By virtue of their fame and wealth, professional players are the target of all kinds of business opportunities, most of them bad, Johnson continued. "We are easy prey to a lot of potentially bad... View Details
Keywords: by Sean Silverthorne; Sports

    Anita Elberse

    Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

    Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

    Keywords: advertising; arts; broadcasting; communications; consumer products; e-commerce industry; electronics; entertainment; fashion; home video games; information; marketing industry; motion pictures; music; publishing industry; sports; telecommunications; video games
    • 30 Jan 2019
    • What Do You Think?

    Who Will Measure up to These Two Remarkable Leaders?

    (the) future going to come from? Which schools, if any, business or otherwise, are teaching these skills?” One way to respond to his questions is to look into the educational backgrounds of those cited as potential candidates by other... View Details
    Keywords: by James Heskett; Air Transportation; Financial Services
    • 09 Feb 2009
    • Research & Ideas

    Uncompromising Leadership in Tough Times

    Economic difficulties need not mean that we lower our standards for leadership. If anything, we should raise our sights. New work by HBS professor Michael Beer and colleagues shows that there is still a place for what they term... View Details
    Keywords: by Martha Lagace
    • 02 Mar 2020
    • What Do You Think?

    Are Candor, Humility, and Trust Making a Comeback?

    report to you succeed, I think it’s pretty hard to lead with anything other than humility and vulnerability.” Dfallah said, “I believe candor, humility and trust are core values for visionary companies ” Michael H. added, “For several years, I’ve been advocating a... View Details
    Keywords: by James Heskett
    • 03 Jun 2015
    • What Do You Think?

    Is the Time Right for Self-Management?

    The more thoughtful of them provide a primer on applying the concept. Deborah Nixon's comment echoed several others when she said the idea has been around a long time in other forms, by other names. "The larger an organization... View Details
    Keywords: by James Heskett; Retail
    • 06 Nov 2018
    • First Look

    New Research and Ideas, November 6, 2018

    average, NPEs appear to behave as opportunistic “patent trolls.” NPEs sue cash-rich firms and target cash in business segments unrelated to alleged infringement at essentially the same frequency as they target cash in segments related to alleged infringement. View Details
    Keywords: Dina Gerdeman
    • 10 Mar 2002
    • Research & Ideas

    Breakthrough Negotiation: Don’t Leave It On the Table

    In a new book, Breakthrough International Negotiation: How Great Negotiators Transformed the World's Toughest Post-Cold War Conflicts, Harvard Business School professor Michael Watkins dissects the art of give-and-take. This excerpt details principles followed View Details
    Keywords: by Michael Watkins
    • 21 Jul 2003
    • Research & Ideas

    Don’t Get Buried in Customer Data—Use It

    probe beneath customer preferences and behaviors to uncover the attitudes that provide a more solid understanding of customer loyalty. Why You Need Both Individual And Aggregated Data One-to-one marketing, a term coined by Don Peppers and... View Details
    Keywords: by Jean Ayers

      Rosabeth M. Kanter

      Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

      Keywords: accounting industry; advertising; airline; apparel; arts; automobiles; banking; beauty products; beverage; biotechnology; broadcasting; chemical; clothing; communications; computer; consulting; consumer products; e-commerce industry; education industry; electrical equipment; electronics; entertainment; fashion; fast food; federal government; financial services; food; food processing; grocery; health care; high technology; hotels ＆ motels; industrial goods; information; information technology industry; insurance industry; internet; legal services; management consulting; manufacturing; medical supplies; nonprofit industry; oil ＆ gas; petroleum; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retail financial services; retailing; semiconductor; soft drink; software; sports; state government; telecommunications; textiles; tourism; toy; transportation; travel; utilities; wine

        Fortune Tellers

        The period leading up to the Great Depression witnessed the rise of economic forecasters, pioneers who sought to use the tools of science to predict the future, with the aim of profiting from their forecasts. This book chronicles the lives and careers of the men who... View Details
        • November 2003 (Revised February 2011)
        • Case

        Sanford C. Bernstein: The Fork in the Road (A)

        By: Boris Groysberg and Anahita Hashemi
        Soon after the death of the firm's legendary founder, the individuals then serving as chairman and as president--Lewis A. Sanders and Roger Hertog, respectively--talked about the future of their firm. Sanford C. Bernstein & Co., a private investment firm, had grown... View Details
        Keywords: Mergers and Acquisitions; Organizational Change and Adaptation; Organizational Culture; Performance Expectations; Competitive Advantage; Valuation
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        • 25 Mar 2001
        • Research & Ideas

        Who Wants to Be an Entrepreneur? [Part II]

        . Todd Krasnow, MBA '83, typified the historic Harvard Business School mid-career entrepreneur when he celebrated the opening of the first Zoots store in October 1998. But how had he—self-described as "not a clothes person"—come... View Details
        Keywords: by John S. Rosenberg
        • October 2007 (Revised December 2007)
        • Case

        TiVo 2007: DVRs and Beyond

        By: David B. Yoffie and Michael Slind
        Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details
        Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States
        Related
        • 31 Jul 2006
        • Research & Ideas

        When Not to Trust Your Gut

        In past issues of this newsletter, we have highlighted a variety of psychological biases that affect negotiators, many of which spring from a reliance on intuition. Of course, negotiators are not always affected by bias; we often think... View Details
        Keywords: by Max H. Bazerman & Deepak Malhotra