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- Faculty Publications (100)
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- All HBS Web (246)
- Faculty Publications (100)
- 2004
- Working Paper
Downsizing Price Increases: A Greater Sensitivity to Price Than Quantity in Consumer Markets
By: John T. Gourville and Jonathan J. Koehler
- 23 Mar 2010
- First Look
First Look: March 23
barriers to commercialization? What made Du Pont so confident that it could succeed at this uncertain time? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810084-PDF-ENG New York Life and Immediate Annuities Julio J. Rotemberg and View Details
Keywords:
Martha Lagace
- September 2000 (Revised April 2004)
- Teaching Note
Red Auerbach on Management TN
Teaching Note for (87201).
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Keywords:
Management
- September 2005 (Revised February 2007)
- Supplement
Angels and Devils: Best Buy's New Customer Approach (B)
Elberse, Anita, John T. Gourville, and Das Narayandas. "Angels and Devils: Best Buy's New Customer Approach (B)." Harvard Business School Supplement 506-008, September 2005. (Revised February 2007.)
- September 2000
- Teaching Note
Boston Beer Company: Light Beer Decision TN
Teaching Note for (9-899-058).
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- September 2002 (Revised October 2002)
- Case
GolfLogix: Measuring the Game of Golf
By: John T. Gourville and Professor Jerry N. Conover
GolfLogix has developed a small, GPS-based device to help golfers track their play. They must decide how best to distribute these devices: 1) sell them directly to golfers through traditional retail channels; 2) sell them to courses, which would then provide them to...
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Keywords:
Distribution Channels;
Product Launch;
Brands and Branding;
Innovation and Invention;
Measurement and Metrics
Gourville, John T., and Professor Jerry N. Conover. "GolfLogix: Measuring the Game of Golf." Harvard Business School Case 503-004, September 2002. (Revised October 2002.)
- September 2000
- Teaching Note
MarketSoft TN
Teaching Note for (9-800-069).
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- October 1999
- Case
ZEFER: Building a Business at Hyperspeed
In the past 18 months, ZEFER has gone from a several-person Internet consulting firm to a major player in the information-technology services industry. In particular, in the past six months, it has grown from 40 to 400 professionals, has hired a seasoned management...
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- 2007
- Report
The Branding of Next Generation Products
By: Marco Bertini, John T. Gourville and Elie Ofek
- September 2000 (Revised October 2006)
- Teaching Note
Wildfire Communications, Inc. (A) and (B) (TN)
Teaching Note for (9-396-305) and (9-396-306).
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- Web
Timothy C. Draper | Baker Library | Bloomberg Center | Harvard Business School
Howard E. Cox Greylock Michael Danzi US Labs William Donaldson Donaldson, Lufkin & Jenrette Timothy C. Draper Draper Fisher Jurvetson (DFJ) William H. Draper, III Draper Richards, L.P. T. J. Dermot Dunphy Sealed Air Charles Ellis...
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- Web
Frank Batten | Baker Library | Bloomberg Center | Harvard Business School
Howard E. Cox Greylock Michael Danzi US Labs William Donaldson Donaldson, Lufkin & Jenrette Timothy C. Draper Draper Fisher Jurvetson (DFJ) William H. Draper, III Draper Richards, L.P. T. J. Dermot Dunphy Sealed Air Charles Ellis...
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- September 1999 (Revised August 2000)
- Case
Roadside Attractions LLC
By: Joseph B. Lassiter III, John T. Gourville and Nicole Tempest
Eric d'Arbeloff, producer of independent films, must decide between two offers for distribution of his new movie, "Trick." The case tracks the assembly of resources and the effects of technological change in the film business.
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Keywords:
Disruptive Innovation;
Decision Choices and Conditions;
Distribution;
Technological Innovation;
Change Management;
Entrepreneurship;
Film Entertainment;
Entertainment and Recreation Industry
Lassiter, Joseph B., III, John T. Gourville, and Nicole Tempest. "Roadside Attractions LLC." Harvard Business School Case 800-015, September 1999. (Revised August 2000.)
- Web
Thomas Stemberg | Baker Library | Bloomberg Center | Harvard Business School
Howard E. Cox Greylock Michael Danzi US Labs William Donaldson Donaldson, Lufkin & Jenrette Timothy C. Draper Draper Fisher Jurvetson (DFJ) William H. Draper, III Draper Richards, L.P. T. J. Dermot Dunphy Sealed Air Charles Ellis...
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- Web
Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Mansson; Kjell Marthinsson; David R. Powers; Charles M. Roberts. Making the Automatic Factory a Reality , 1951 John T. Diebold, John Carlin Englert, Harry M. Gage, Jeffrey L....
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- Web
Digital Archival Resources - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Mansson; Kjell Marthinsson; David R. Powers; Charles M. Roberts. Making the Automatic Factory a Reality , 1951 John T. Diebold, John Carlin Englert, Harry M. Gage, Jeffrey L....
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- Web
Hakeem Belo-Osagie | Baker Library | Bloomberg Center | Harvard Business School
Howard E. Cox Greylock Michael Danzi US Labs William Donaldson Donaldson, Lufkin & Jenrette Timothy C. Draper Draper Fisher Jurvetson (DFJ) William H. Draper, III Draper Richards, L.P. T. J. Dermot Dunphy Sealed Air Charles Ellis...
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- July 31, 2017
- Article
A Commitment Contract to Achieve Virologic Suppression in Poorly Adherent Patients with HIV/AIDS
By: Marcella Alsan, John Beshears, Wendy S. Armstrong, James J. Choi, Brigitte C. Madrian, Minh Ly T. Nguyen, Carlos Del Rio, David Laibson and Vincent C. Marconi
Objective: Assess whether a commitment contract informed by behavioral economics leads to persistent virologic suppression among HIV-positive patients with poor antiretroviral therapy (ART) adherence.
Design: Single-center pilot randomized clinical trial and a...
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Keywords:
Adherence;
Antiretroviral Therapy;
Behavioral Economics;
Commitment Contract;
Financial Incentives;
HIV-1 Virologic Suppression;
Health Disorders;
Motivation and Incentives
Alsan, Marcella, John Beshears, Wendy S. Armstrong, James J. Choi, Brigitte C. Madrian, Minh Ly T. Nguyen, Carlos Del Rio, David Laibson, and Vincent C. Marconi. "A Commitment Contract to Achieve Virologic Suppression in Poorly Adherent Patients with HIV/AIDS." AIDS 31, no. 12 (July 31, 2017): 1765–1769.
- 01 Dec 2010
- News
Additional alumni books for your consideration.
by John T. Reed (MBA ’77) (John T. Reed Publishing) Gulf Capital and Islamic Finance: The Rise of the New Global Players View Details
- 06 Aug 2008
- News
Caution to the Winds
Maybe there’s nothing to those predictions that the end of oil is near, or the allegations, such as those by oil-industry veteran Matthew Simmons (MBA ’67), that Saudi petroleum reserves are way less than what is believed. But something’s...
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Keywords:
Garry Emmons