Filter Results:
(3,412)
Show Results For
- All HBS Web
(3,412)
- People (2)
- News (1,040)
- Research (1,977)
- Events (4)
- Multimedia (31)
- Faculty Publications (1,213)
Show Results For
- All HBS Web
(3,412)
- People (2)
- News (1,040)
- Research (1,977)
- Events (4)
- Multimedia (31)
- Faculty Publications (1,213)
- 01 Oct 2002
- News
John Batcha: Sowing the Seeds to Fight Hunger
Smiles all around: Guatemalan schoolchildren enjoy the fruits of their labor. photo courtesy John Batcha Batcha in his Charlotte, North Carolina, garden with his grandchildren, Nicole and David Spencer. photo View Details
- Book Review
In margine a un bilancio sui lumi europei." A review of The Case for the Enlightenment: Scotland and Naples, 1680–1760, by John Robertson
Reinert, Sophus A. In margine a un bilancio sui lumi europei." A review of The Case for the Enlightenment: Scotland and Naples, 1680–1760, by John Robertson." Rivista storica italiana 118 (2006): 975–986.
- 12 Nov 2010
- News
All your big ideas being shot down by disbelievers?
- April 2013
- Teaching Note
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and... View Details
- 03 Jun 2015
- Working Paper Summaries
Business Models--Nature and Benefits
- June 2013 (Revised November 2013)
- Case
Bluefin Labs: The Acquisition by Twitter
By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details
Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States
Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Case 513-091, June 2013. (Revised November 2013.) (request a courtesy copy.)
- Web
Courses by Title - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 08 Nov 2024 By Course Title View by Unit | View by Course Title | View by Faculty | Print... View Details
- 01 Oct 1996
- News
Kid at Heart — John H. Eyler (MBA 1971)
dolls, elaborate board games, and thousands of unique and trendsetting kid pleasers -- all of which can be fiddled with by hopeful little hands and more than a few big hands as well. The wizard behind the curtains orchestrating all this... View Details
Keywords: Marguerite Rigoglioso
- 05 Jul 2006
- Working Paper Summaries
The Presentation of Self in the Information Age
- Web
Courses by Faculty Unit - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 08 Nov 2024 By Unit View by Unit | View by Course Title | View by Faculty | Print View... View Details
- Web
Courses by Faculty - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 08 Nov 2024 By Faculty View by Unit | View by Course Title | View by Faculty | Print View... View Details
- Web
The John H. McArthur Fellowship for Canadian MBA Students - Global
note that this fellowship is a non-need based award and is incremental to any existing HBS Fellowship*. By helping to defray the costs of the MBA program, the John H. McArthur Canadian Fellowship seeks to... View Details
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
authors John A. Quelch and Nathalie Laidler-Kylander see branding issues that are shared by many international entities, but also recognize that NGOs have missions and... View Details
Keywords: by Manda Salls
- 01 Oct 2001
- News
Peter W. Olson: By the Book
world literature, including Salman Rushdie, Toni Morrison, and John Updike. In a volatile industry known for the intelligence, passion, and eccentricity of its publishers, Olson emphasizes the importance of face-to-face meetings over... View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
When electronic cigarettes first appeared a little over a decade ago, they were hailed by many as a godsend: a tool to help smokers quit while mitigating the most harmful effects of tobacco. "The [e-cigarette] market is producing, at... View Details
- 24 Jul 2013
- Op-Ed
Detroit Files for Bankruptcy: HBS Faculty Weigh In
mountain of pension costs. John Macomber, Robert Pozen, and Eric Werker—offer their views on some down-the-road scenarios. Beyond A Bailout By: Senior Lecturer John Macomber Detroit has failed. Why did this... View Details
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
insurance company as well as one about IBM Watson Health, to explore advances by other players in the integrated patient data market. Note to readers: John Quelch invites... View Details
- 2016
- Blog
Building A Culture of Health - John A. Quelch: The Marketing of Prevention
By: John A. Quelch
The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting... View Details
Keywords: Healthcare; Healthcare Marketing; Prevention; Wellbeing; Health; Marketing; Health Industry; Insurance Industry; Public Administration Industry; Europe; North and Central America
Quelch, John A. "The Marketing of Prevention." Building A Culture of Health - John A. Quelch (blog). May 12, 2016. http://johnquelch.org/the-marketing-of-prevention/.
- April 2011
- Case
Designs by Kate: The Power of Direct Sales
By: John A. Deighton and Sarah Abbott
The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details
Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry
Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.
- Web
Courses by Faculty Unit - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 08 Nov 2024 By Unit View by Unit | View by Course Title | View by Faculty | Print View... View Details