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- All HBS Web
(2,906)
- People (2)
- News (978)
- Research (1,526)
- Events (4)
- Multimedia (26)
- Faculty Publications (771)
- 01 Oct 2002
- News
John Batcha: Sowing the Seeds to Fight Hunger
Smiles all around: Guatemalan schoolchildren enjoy the fruits of their labor. photo courtesy John Batcha Batcha in his Charlotte, North Carolina, garden with his grandchildren, Nicole and David Spencer. photo View Details
- Book Review
In margine a un bilancio sui lumi europei." A review of The Case for the Enlightenment: Scotland and Naples, 1680–1760, by John Robertson
Reinert, Sophus A. In margine a un bilancio sui lumi europei." A review of The Case for the Enlightenment: Scotland and Naples, 1680–1760, by John Robertson." Rivista storica italiana 118 (2006): 975–986.
- 01 Oct 1996
- News
Kid at Heart — John H. Eyler (MBA 1971)
dolls, elaborate board games, and thousands of unique and trendsetting kid pleasers -- all of which can be fiddled with by hopeful little hands and more than a few big hands as well. The wizard behind the curtains orchestrating all this... View Details
Keywords: Marguerite Rigoglioso
- Web
Courses by Title - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 08 Nov 2024 By Course Title View by Unit | View by Course Title | View by Faculty | Print... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson... View Details
- 03 Jun 2015
- Working Paper Summaries
Business Models--Nature and Benefits
- 29 Jul 2002
- Research & Ideas
Get Off the Dime!
Using real-life stories, John Kotter and Dan Cohen have identified eight steps toward making large-scale change in organizations. The first step: Create a sense of urgency among the relevant people.In successful change efforts, the first... View Details
Keywords: by John P. Kotter & Dan S. Cohen
- Web
Courses by Faculty - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 08 Nov 2024 By Faculty View by Unit | View by Course Title | View by Faculty | Print View... View Details
- Web
Courses by Faculty Unit - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 08 Nov 2024 By Unit View by Unit | View by Course Title | View by Faculty | Print View... View Details
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
by the victors. A focus-group participant in Russia told us: "The more people who buy [a] brand the better quality it is." A Spanish consumer agreed: "I like [global] brands because they usually offer more quality and... View Details
- 2016
- Blog
Building A Culture of Health - John A. Quelch: The Marketing of Prevention
By: John A. Quelch
The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting... View Details
Keywords: Healthcare; Healthcare Marketing; Prevention; Wellbeing; Health; Marketing; Health Industry; Insurance Industry; Public Administration Industry; Europe; North and Central America
Quelch, John A. "The Marketing of Prevention." Building A Culture of Health - John A. Quelch (blog). May 12, 2016. http://johnquelch.org/the-marketing-of-prevention/.
- 01 Oct 2001
- News
Peter W. Olson: By the Book
world literature, including Salman Rushdie, Toni Morrison, and John Updike. In a volatile industry known for the intelligence, passion, and eccentricity of its publishers, Olson emphasizes the importance of face-to-face meetings over... View Details
- April 2011
- Case
Designs by Kate: The Power of Direct Sales
By: John A. Deighton and Sarah Abbott
The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details
Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry
Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.
- Web
The John H. McArthur Fellowship for Canadian MBA Students - Global
note that this fellowship is a non-need based award and is incremental to any existing HBS Fellowship*. By helping to defray the costs of the MBA program, the John H. McArthur Canadian Fellowship seeks to... View Details
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
On August 15th, Aetna announced that it would reduce by 80 percent its participation in the Obama administration’s public exchanges for health insurance policies in 2017, citing significant financial losses. The move came just a few weeks... View Details
- 1995
- Working Paper
Managing Marketing by the Customer Equity Criterion
By: Robert C. Blattberg and John Deighton
- July – August 1996
- Article
Manage Marketing by the Customer Equity Test
By: Robert C. Blattberg and J. A. Deighton
Blattberg, Robert C., and J. A. Deighton. "Manage Marketing by the Customer Equity Test." Harvard Business Review 74, no. 4 (July–August 1996): 136–144.
- Web
Courses by Faculty Unit - Course Catalog
Elective Curriculum: Course Descriptions Last Updated: 08 Nov 2024 By Unit View by Unit | View by Course Title | View by Faculty | Print View... View Details