budget - Publications - Faculty & Research - Harvard Business School

Filter Results: (723)

Filter Results: (723)

Show Results For

← Page 10 of 723 Results →

Sort by

Are you looking for?

→Search All HBS Web

April 1980 (Revised December 1991)
Case

Hampton Machine Tool Co.

A bank lending officer must decide whether to extend and increase a loan to a small machine tool company. Case provides sufficient data for preparation of cash budgets and pro forma financial statements in order to analyze the lending officer's problem. Other issues... View Details

Keywords: Machinery and Machining; Financing and Loans; Financial Statements; Manufacturing Industry

February 2018 (Revised March 2018)
Case

Artificial Intelligence and the Machine Learning Revolution in Finance: Cogent Labs and the Google Cloud Platform (GCP)

By: Lauren Cohen, Christopher Malloy and William Powley

This case examines the intersection of two firms (Cogent Labs—a machine learning software firm in Tokyo; and Google, the technology infrastructure giant) attempting to exploit the benefits of artificial intelligence and machine learning in the financial services... View Details

Keywords: Technological Innovation; Finance; Growth and Development Strategy; Business Model; Applications and Software; Infrastructure; Technology Industry; Financial Services Industry

2010
Working Paper

Report on the State of Available Data for the Study of International Trade and Foreign Direct Investment

By: Robert C. Feenstra, Robert E. Lipsey, Lee G. Branstetter, C. Fritz Foley, James Harrigan, J. Bradford Jensen, Lori Kletzer, Catherine Mann, Peter K. Schott and Greg C. Wright

This report, prepared for the Committee on Economic Statistics of the American Economic Association, examines the state of available data for the study of international trade and foreign direct investment. Data on values of imports and exports of goods are of high... View Details

Keywords: Trade; Foreign Direct Investment; Price; Globalization; Policy; Information; Intellectual Property

November 1995
Case

InterZine Productions, Inc.

By: William A. Sahlman and Jason Green

Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details

Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry

Find at Harvard

January 2011 (Revised April 2012)
Case

BBVA Compass: Marketing Resource Allocation

By: Sunil Gupta and Joseph Davies-Gavin

BBVA Compass, the 15th largest commercial bank in the U.S., is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing... View Details

Keywords: Advertising; Resource Allocation; Marketing Channels; Marketing Strategy; Performance Evaluation; Banking Industry; United States

June 2017
Case

Magellan Boatworks

By: John A. Quelch and James T. Kindley

Magellan Boatworks is a midsize manufacturer of customized, power "cruising yachts." In the face of economic and political uncertainty in late 2016, Magellan's VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017.... View Details

Keywords: Marketing; Marketing Communications; Advertising; Strategy; Salesforce Management

October 2019 (Revised February 2023)
Case

Gupta Media: Performance Marketing in the Digital Age

By: V. Kasturi Rangan and Courtney Han

Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details

Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry

June 2011 (Revised June 2012)
Case

Sephora Direct: Investing in Social Media, Video, and Mobile

By: Elie Ofek and Alison Berkley Wagonfeld

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details

Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting

2009
Case

Midland Energy Resources, Inc.: Cost of Capital: Brief Case No. 4129.

By: Timothy A. Luehrman and Joel L. Heilprin

The senior vice president of project finance for a global oil and gas company must determine the weighted average cost of capital for the company as a whole and each of its divisions as part of the annual capital budgeting process. The case uses comparable companies to... View Details

Keywords: Capital Budgeting; Cost of Capital; Energy Industry

September 2011
Case

Vibco Industrial Vibrators

By: Das Narayandas, Kerry Herman and Matthew Preble

Karl Wadensten, president of Vibco Vibrators, was deciding whether to grow his small company through a marketing push for one of two technologies that he believed could launch his company to the next level of sales, or if he should continue to grow his company through... View Details

Keywords: Budgets and Budgeting; Customer Relationship Management; Decision Choices and Conditions; Marketing; Product Launch; Customization and Personalization; Expansion; Manufacturing Industry

July 16, 2015
Article

How Small Businesses Can Fend Off Hackers

By: Lou Shipley

If you wanted to hack a business, which one would you pick: A Fortune 500 company with a large digital-security budget and a team dedicated to protecting its cyberassets? Or a small enterprise that doesn’t employ a single IT security specialist? Security breaches at... View Details

Keywords: Hack; Data Security; Small Business; Analytics and Data Science; Safety; Information Technology; Cybersecurity

Register to Read

Research Summary

Promoting greater organizational adoption of energy efficiency projects

This research examines why firms fail to capitalize on apparently cost-effective investments in energy efficiency, with particular attention to waste heat recovery projects, in which heat from industrial processes are recovered in the form of thermal or electrical... View Details

Article

When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs

By: Eva Ascarza, Anja Lambrecht and Naufel Vilcassim

In many service industries, firms introduce three-part tariffs to replace or complement existing two-part tariffs. In contrast with two-part tariffs, three-part tariffs offer allowances, or “free” units of the service. Behavioral research suggests that the attributes... View Details

Keywords: Pricing; Nonlinear Pricing; Discrete/continuous Choice Model; Three-part Tariffs; Free Products; Price; Consumer Behavior; Analysis; Learning; Risk and Uncertainty

Find at Harvard

December 2004 (Revised February 2006)
Case

Executive Decision Making at General Motors

By: David A. Garvin and Lynne Levesque

Describes the evolution of General Motors' strategy, organizational structure, and management processes from its founding to the present day. Focuses on the role of GM's management committee—the senior-decision-making body at the company, now called the Automotive... View Details

Keywords: Globalized Firms and Management; Management Practices and Processes; Organizational Structure; Competitive Strategy; Decision Making; Management Teams; Auto Industry

January 2014 (Revised February 2015)
Case

YouTube for Brands

By: Thales Teixeira and Leora Kornfeld

This case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, YouTube had turned to experimenting with professionally-made content and organizing its videos... View Details

Keywords: Marketing; Internet and the Web; Decision Choices and Conditions; Digital Marketing; Brands and Branding; Advertising Industry; Motion Pictures and Video Industry; Entertainment and Recreation Industry

April 1999 (Revised August 1999)
Case

R&B Falcon

R&B Falcon is the world's leading offshore drilling contractor. Amid surging exploration budgets and increasing deepwater drilling activity, the company makes huge investments in several new state-of-the art $300 million ultra-deep-water drilling rigs. As day rates and... View Details

Keywords: Technology; Change Management; Industry Growth; Mining; Product Marketing; Mining Industry

Find at Harvard

July 2019 (Revised August 2020)
Case

Peabody Essex Museum: What Next?

By: V. Kasturi Rangan and Jeffrey F. Rayport

The case describes the 25-year transformation of Peabody Essex Museum, which was created in 1993 by the merger of two sub-scale predecessor cultural institutions, operating since 1799, in Salem, Massachusetts. Dan Monroe, its founding CEO, began a process of building... View Details

Keywords: Museums; Strategy; Leadership; Transformation; Innovation Leadership; Strategic Planning

May 2016 (Revised March 2020)
Case

Fasten: Challenging Uber and Lyft with a New Business Model

By: Feng Zhu and Angela Acocella

Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30%... View Details

Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston

March–April 2020
Article

Building A Culture of Experimentation

By: Stefan Thomke

Why don’t organizations test more? After examining this question for several years, I can tell you that the central reason is culture. As companies try to scale up their experimentation capacity, they often find that the obstacles are not tools and technology but... View Details

Keywords: Experimentation; Culture; Innovation; Online; Customer Experience; Organizational Culture; Innovation and Invention; Internet and the Web; Attitudes; Decision Making; Change; Leadership

Find at Harvard

Register to Read

10 Nov 2011
HBS Case

HBS Cases: Making Lincoln Center Cool Again

Center for the Performing Arts: Alternative Futures, cowritten with Coleman Radell (HBS MBA '11), addresses many more challenges for the Lincoln Center's chief beyond fundraising. The case is a compelling read for nonprofit leaders concerned about View Details

Keywords: by Kim Girard; Entertainment & Recreation

←
10
11
…
36
37
→