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- Faculty Publications (222)
Show Results For
- All HBS Web
(1,004)
- People (2)
- News (359)
- Research (383)
- Events (1)
- Multimedia (12)
- Faculty Publications (222)
- June 2011 (Revised May 2012)
- Case
L'Oréal: Global Brand, Local Knowledge
By: Rebecca M. Henderson and Ryan Johnson
Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details
Keywords: Globalization; Brands and Branding; Marketing Communications; Change Management; Sales; Emerging Markets; Segmentation; Innovation and Invention; Beauty and Cosmetics Industry; France; United States
Henderson, Rebecca M., and Ryan Johnson. "L'Oréal: Global Brand, Local Knowledge." Harvard Business School Case 311-118, June 2011. (Revised May 2012.)
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
The New Venture Competition is an annual competition sponsored by the Rock Center for Entrepreneurship and Social Enterprise Initiative open to all students and alumni who are launching new business View Details
- 25 May 2018
- News
An Urgent Mission to Speed Progress Against Cancer
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
for “ruffling some feathers” in the process. Recruited to a Fortune 500 grocery and pharmacy retailer after climbing to Associate Principal in McKinsey & Company’s retail practice, she successfully grew their high-margin yet highly... View Details
Keywords: Sean Silverthorne
- 2001
- Chapter
Estee Lauder: Self Definition and the Modern Cosmetics Market
By: Nancy F. Koehn
Koehn, Nancy F. "Estee Lauder: Self Definition and the Modern Cosmetics Market." In Beauty and Business: Commerce, Gender and Culture in Modern America, edited by Philip Scranton. Routledge, 2001.
- 25 Jun 2014
- Lessons from the Classroom
FIELD Trip: Conquering the Gap Between Knowing and Doing
boarded a bullet train, headed west as far as they could, and exited in a village to start asking people what would make them buy a computer. What they discovered surprised them. Wandering to an impoverished part of town full of... View Details
- 26 Mar 2015
- News
Improving the environment through green spaces and commercial buildings
incredibly underrated place in terms of its built environment,” he says. “There’s a lot of phenomenal civic and cultural and event spaces and View Details
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
"The beauty about the mathematical model is that it allows us to show mathematically that our intuition works; it also allows us to investigate how various factors such as different platform production costs View Details
- 28 Aug 2020
- Video
Shahnaz Husain
Shahnaz Husain, the founder of Shahnaz Herbals, a natural beauty company based in India, discusses how her products need to adapt to local cultures, and explains why she sells creams facilitating light skin in India. View Details
- 11 May 2011
- News
The PMD 70 Tree and Other Memorials at HBS
beauty in topography or tree growth.” Much progress has been made since then! More than 2,000 trees have been planted on the campus since 1971, but given construction and other factors, about 880 trees are... View Details
- December 2004 (Revised April 2006)
- Case
Managing Diversity at Cityside Financial Services
By: Robin J. Ely and Ingrid Vargas
Cityside Financial Services, a disguised consumer bank, serves both a largely African-American urban community and a more affluent, predominantly white clientele. To match the gender and racial makeup of its staff to that of its customers, Cityside's sales division... View Details
Keywords: Selection and Staffing; Situation or Environment; Race; Employees; Gender; Customer Satisfaction; Diversity; Cross-Cultural and Cross-Border Issues; Banks and Banking; Banking Industry
Ely, Robin J., and Ingrid Vargas. "Managing Diversity at Cityside Financial Services." Harvard Business School Case 405-047, December 2004. (Revised April 2006.)
- 17 Nov 2021
- News
Fall on Campus
- Web
Polaroid: At The Intersection of Science & Art: Edwin H. Land and the Polaroid Corporation
invention and creativity within the culture of a small, science-based research and manufacturing company. He argued that the industrial process should be "dedicated to the discernment of deep human needs." 2... View Details
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
2017 Washington, DC: American Public Health Association Public Health Preparedness: Case Studies in Policy and Management By: Howitt, Arnold M., Dutch Leonard, and David W. Giles, eds. Abstract—This book... View Details
Keywords: Sean Silverthorne
- 04 Oct 2016
- Blog Post
The Peek Weekend Stem Cohort Experience
That’s for consultants and bankers” I think HBS intentionally targets Peek to STEM majors who never saw themselves going to business school, and that’s the beauty of it. You... View Details
- 13 Jul 2020
- Research & Ideas
Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk
been a very strong theme in our politics. And I've always believed it's because historically, we've had these two big, beautiful oceans protecting us from the rest of the world. View Details
- November 2003
- Supplement
P&G Japan: The SK-II Globalization Project
Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details
Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan
Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project." Harvard Business School Video Supplement 304-803, November 2003.
- February 2021 (Revised July 2022)
- Case
Sarah Breedlove: Changing the World
By: Robert Simons and Max Saffer
This case describes the rise of Sarah Breedlove, who later called herself Madam C.J. Walker, from the cotton fields of Louisiana to the head of a successful, nationwide beauty company providing opportunity and hair care products to Black women. The case describes how... View Details
Keywords: Brands; African-american Entrepreneurs; Entrepreneurship; Values and Beliefs; Personal Characteristics; Success; Work-Life Balance; Business Startups; Brands and Branding; Marketing; Personal Development and Career; Beauty and Cosmetics Industry; United States
Simons, Robert, and Max Saffer. "Sarah Breedlove: Changing the World." Harvard Business School Case 121-060, February 2021. (Revised July 2022.)
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
classes, beauty products, and eSports offerings. Chairman Lee and VC Lee believe that KCON is a good vehicle for accelerating the Hallyu wave of Korean culture that was still... View Details
Keywords: Carmen Nobel