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All HBS Web
(893)
- People (1)
- News (221)
- Research (263)
- Events (4)
- Multimedia (21)
- Faculty Publications (105)
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- 05 Apr 2017
- Research & Ideas
For Women Especially, It Pays to Know What Car Repairs Should Cost
that was higher than consumers’ expectations. Immediately after receiving the quote, some callers queried whether the repair business would be willing to match the expected price published by the online automotive repair website...
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- 19 Nov 2013
- First Look
First Look: November 19
for this trend is that citizens may be unaware of both the services provided by government and the impact of those services on their lives. In an experiment, Boston-area residents interacted with a website that visualizes both service...
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Sean Silverthorne
- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
company websites worldwide to present a consistent face to stakeholders is the best way to get control of marketing communications that may have become too decentralized. Why should brand-building be important to B2B CEOs? First, most B2B...
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- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
consumers' behavior. Consider a cosmetic company such as Mary Kay. Its website currently allows consumers to upload their picture and try different cosmetics virtually to see how they may look before making a purchase. However, if users...
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- 20 Jan 2016
- Research & Ideas
Maybe Uber isn't God's Gift to Mankind
regulations may be outdated in the era of Uber—not to mention other successful companies in the so-called sharing economy, such as the travel home-rental website Airbnb (currently valued at $25.5 billion). But he argues that it’s...
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- 21 Apr 2008
- Research & Ideas
The New Math of Customer Relationships
updating the books with a new one titled The Ownership Quotient. In it, we highlight organizations like Harrah's Entertainment, Rackspace Managed Hosting (a Website hosting service), Baptist Health Care, and Wegmans (a regional grocery...
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by Sean Silverthorne
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
responding with creative solutions to puzzles posted on the Facebook website are given interviews regardless of what their resume information might contain. Many are hired. Such analytics often represent "deep indicators" of the...
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by James Heskett
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
assistant professor of economics at the University of Michigan, demonstrate that adopting advanced pricing technology can allow a firm to seize an edge relative to its competitors. Algorithms that frequently update website prices based on...
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- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
potential participants in their ecosystems.” Leveraging the momentum and great reviews on Amazon, the company started selling through its direct-to-consumer websites as well as penetrating other sales channels. For example, Anker also...
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- 09 Jul 2024
- Research & Ideas
Chance Encounters: What's at Stake in Return-to-Office Decisions
technology-adoption decisions, I’ve been examining how the virtual space can substitute for the physical space, by looking at tech adoption at Stack Overflow, which is like a Q&A website for coders. It’s been surprising to see that...
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- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
search engine optimization, the established and mostly accepted practice of optimizing website content for better search rankings. For decades, organizations have sought to improve their positioning in web searches by tinkering with...
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- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
intermediaries for every intermediated transaction with a buyer, and they must cover those fees by raising prices for consumers." Online travel websites charge the airlines around $3 per flight segment, for example—or a total of $12 for a...
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- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
near the end of the next high tech bubble? When the Nasdaq finally makes it back to the highs it registered in 2000, perhaps this year? When investors stop cheering acquisitions like that of Facebook's? (They actually bid the price higher the day after the...
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- 27 May 2014
- First Look
First Look: May 27
Publications August 2013 Princeton University Press A Social Strategy: How We Profit from Social Media By: Piskorski, Mikołaj Jan Abstract—Almost no one had heard of social media a decade ago, but today websites such as Facebook,...
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Sean Silverthorne
- 14 Aug 2012
- First Look
First Look: August 14
of corruption. But after initial successes-buoyed by visibility generated from mass street protests against corruption in 2011-traffic to the website has slowed. The question before spouses, ex-bankers, and ipaidabribe.com co-founders...
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Sean Silverthorne
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
A few years ago, when Leslie K. John was a doctoral student at Carnegie Mellon University, a classmate introduced her to a then-nascent website called Facebook. John took a look, scrolling through page after page of photographs, personal...
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by Carmen Nobel
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
Major Websites and Services By: Bates, Samantha, John Bowers, Shane Greenstein, Jordi Weinstock, and Jonathan Zittrain Abstract—This paper analyzes the extent to which the internet’s global domain name resolution (DNS) system has...
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Sean Silverthorne
- 12 May 2015
- Research & Ideas
How Crowds and Experts Kickstart the Arts
recent study, which compared funding decisions of startup theater productions made by art-loving masses on crowdfunding website Kickstarter with evaluations by experts in the field. “Most of the disagreements were on projects that the...
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- 08 Jul 2024
- Research & Ideas
The Critical Computer Science Principles Every Strategic Leader Needs to Know
is intrinsically the same thing,” says Wu. “Generative AI chatbots like ChatGPT and the motion gestures control in the Apple Vision Pro continue to expand who can use a computer and what you can use it for.” 2. Platforms are power In the beginning, Jeff Bezos built a...
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- 14 Nov 2019
- Book
Lifting the Lid on Turkey's Hidden Business History
colleague Felix Oberholzer-Gee and others were able to interview at length some of Turkey’s most prominent business leaders, including Hamdi Akin, Cem Boyner, Rahmi Koç, Hüsnü Őzyeğin and Güler Sabanci. Our website hosts a wonderful set...
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by Sean Silverthorne