Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (589) Arrow Down
Filter Results: (589) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (589)
    • People  (1)
    • News  (127)
    • Research  (404)
    • Events  (3)
    • Multimedia  (3)
  • Faculty Publications  (137)

Show Results For

  • All HBS Web  (589)
    • People  (1)
    • News  (127)
    • Research  (404)
    • Events  (3)
    • Multimedia  (3)
  • Faculty Publications  (137)
← Page 10 of 589 Results →
  • November 2019
  • Teaching Note

Magnus Resch: Transforming the Art Market Through Transparency

By: Henry McGee and Sarah Mehta
Teaching Note for HBS No. 319-002. This teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions... View Details
Keywords: Art Market; Transparency; Art Pricing; Business Startups; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Information Technology Industry
Citation
Purchase
Related
McGee, Henry, and Sarah Mehta. "Magnus Resch: Transforming the Art Market Through Transparency." Harvard Business School Teaching Note 320-021, November 2019.
  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
Citation
Purchase
Related
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar." Harvard Business School Teaching Note 520-124, June 2020.
  • 26 Apr 2023
  • In Practice

Is AI Coming for Your Job?

users may have additional knowledge or context that the AI doesn’t (e.g. that the AI hasn’t been trained on, propriety knowledge, a better understanding of the specific task at hand, etc.). Another risk with these generative AI models is... View Details
Keywords: by Kristen Senz; Technology
  • 19 Sep 2023
  • HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

ChatGPT, Bard, and other AI chatbots—as well as the dueling tech titans behind them—and probe the strategic dilemmas ahead for innovators and users. The public's fascination with the human-like aspects of chatbots may be overshadowing... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

Maria Roche offer insights for leaders managing through the turmoil. 30 Oct 2024 Climate Rising How Public Policy Can Drive Climate Innovation and Business Opportunities: A Conversation with USEPA’s David Cash David Cash, the Regional... View Details
  • 2024
  • Working Paper

Igniting Innovation: Evidence from PyTorch on Technology Control in Open Collaboration

By: Daniel Yue and Frank Nagle
Many companies offer free access to their technology to encourage outside addon innovation, hoping to later profit by raising prices or harnessing the power of the crowd while continuing to steer the direction of innovation. They can achieve this balance by opening... View Details
Keywords: Technological Innovation; Power and Influence; Collaborative Innovation and Invention; Corporate Governance
Citation
Read Now
Related
Yue, Daniel, and Frank Nagle. "Igniting Innovation: Evidence from PyTorch on Technology Control in Open Collaboration." Harvard Business School Working Paper, No. 25-013, September 2024.
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

Motors leveraged its marketing and distribution power by buying up manufacturers. A brand like McDonald’s used franchising to achieve the same goal. SHEIN and Temu rely on IT to do the job. Will other platforms follow suit? For instance, could YouTube and Spotify do a... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

government exerts on TikTok, concerns the app could compromise US national security and user data, and stark differences between the content and rules mandated in China versus abroad. "You must ask yourself, ‘What is the power of this... View Details
Keywords: by Rachel Layne; Technology
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

to leverage the brand’s heritage for innovation and creativity with existing and new audiences. With few resources other than heritage, Overman and Atkins have focused on making Kodak “cool” through partnerships with a range of brands... View Details
Keywords: Dina Gerdeman
  • Web

Marketing - Faculty & Research

Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's... View Details
  • 04 Feb 2014
  • First Look

First Look: February 4

working solutions to a complex innovation problem over 10 days, with varying monetary incentives. We find that levels of effort are driven by cash incentives and the presence of other interacting teammates. The level of collaboration, by... View Details
Keywords: Sean Silverthlorne
  • 23 Nov 2010
  • First Look

First Look: November 23

labels identifying search engine advertisements. In particular, for a random subset of users, we change "sponsored link" labels to instead read "paid advertisement." We find that users receiving the "paid... View Details
Keywords: Sean Silverthorne
  • 25 May 2010
  • First Look

First Look: May 25

an innovative methodology to measure management practices in over 300 manufacturing firms in the U.K. We then match this management data to production and energy usage information for establishments owned by these firms. We find that... View Details
Keywords: Martha Lagace
  • March 2013
  • Article

For Mobile Devices, Think Apps, Not Ads

By: Sunil Gupta
Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to... View Details
Keywords: Applications and Software; Advertising; Mobile and Wireless Technology; Innovation and Invention
Citation
Purchase
Related
Gupta, Sunil. "For Mobile Devices, Think Apps, Not Ads." Harvard Business Review 91, no. 3 (March 2013).
  • 07 Jun 2023
  • HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

fees that other brands pay department stores and other distributors. While it doesn’t charge the premium prices of competitors, its lower costs help it maintain an advantage. Perhaps recognizing that threat, Estee Lauder acquired The Ordinary’s parent company in 2021.... View Details
Keywords: by Michael Blanding
  • 23 Jun 2009
  • First Look

First Look: June 23

Principles that Matter: Sustaining Software Innovation from the Client to the Web Author:Marco Iansiti Abstract Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation.... View Details
Keywords: Martha Lagace
  • 24 Mar 2015
  • First Look

First Look: March 24

Publisher's link: http://ezp-prod1.hul.harvard.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=101124706&site=ehost-live&scope=site March 2015 Journal of Financial Intermediation Financial View Details
Keywords: Sean Silverthorne
  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

key to success of these early tests is to resist the temptation to correct your customer—just go with them on their user experience. You can tweak things along the way as you learn more about what works and what doesn’t. Wizard of Oz... View Details
Keywords: by Julia Austin

    Overcrowded – Designing Meaningful Products in a World Awash with Ideas

    We live in a world awash with ideas. Thanks to the web and to powerful ideation approaches such as open innovation, design thinking, or crowdsourcing, organizations have today easy access to an unprecedented amount of novel concepts. In this context, what... View Details

    • 05 Apr 2011
    • First Look

    First Look: April 5

    phases of a new industry, formed a strategic goal. Our data show goal formation as a phased social process. By aggregating previously encountered solutions to known problems, the founding team formed an emergent goal that presented an View Details
    Keywords: Sean Silverthorne
    • ←
    • 10
    • 11
    • …
    • 29
    • 30
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.