Show Results For
-
All HBS Web
(2,096)
- Faculty Publications (201)
Show Results For
-
All HBS Web
(2,096)
- Faculty Publications (201)
- February 2001 (Revised June 2002)
- Case
Customer Value Measurement at Nortel Networks--Optical Networks Division
- February 2001 (Revised September 2005)
- Case
Howard Schultz and Starbucks Coffee Company
- January 2001 (Revised January 2004)
- Case
Ninth House: e-Learning Software
- November 2000 (Revised June 2010)
- Case
Bush Boake Allen
- February 2000 (Revised October 2000)
- Case
Open Market, Inc.: The E-Commerce Wars
- May 1999 (Revised November 2000)
- Case
AES Global Values
- March 1999 (Revised June 2000)
- Case
Eli Lilly: The Evista Project
- February 1999 (Revised June 2000)
- Case
Alexander Bandelli (A)
- December 1998 (Revised February 1999)
- Case
City of Charlotte (A)
- June 1997 (Revised October 2001)
- Case
Elliot Lebowitz
- January 1997 (Revised June 1997)
- Case
Corporate New Ventures at Procter & Gamble
- September 1996 (Revised May 1997)
- Case
Mobil USM&R (C): Lubricants Business Unit
- July 1995 (Revised September 1995)
- Background Note
Technology for Teams
- May 1990 (Revised December 1998)
- Case
Technology Transfer at a Defense Contractor (Abridged)
- April 1990 (Revised March 1992)
- Case
Oakland A's: Baseball's Great Transformation
- Teaching Interest
DESIGN THEORY AND PRACTICE ES285
Any organization, business or venture grounds its value on how “meaningful” are its products (functionally, symbolically and emotionally). Design Theory and Practice (DTP) empowers students to create products that are meaningful, to people who use them and to... View Details
- Teaching Interest
Leadership and Organizational Behavior (LEAD)
Professor Bernstein taught Leadership and Organizational Behavior (LEAD) from 2013-2016 (7 sections). This course focuses on how managers become effective leaders by addressing the human side of enterprise.
The course is divided into five modules:
- Research Summary
Overview
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details