Taste - Publications - Faculty & Research

31 Aug 2016
News

Managing McDonald’s Makeover

that the iconic brand is “keeping pace with changing tastes and habits.” The move was reportedly unexpected, given McDonald’s history of promoting from internal ranks. (Kempczinski was brought on last year.) In quickly tapping a relative... View Details

Keywords: Food Services and Drinking Places; Hospitality

Profile

Max Seel

ownership of my ideas." HBS became the place to build his business foundation. "Here, you get a taste of everything," says Max. "Marketing, economics, entrepreneurship – the Required Curriculum spans the entire... View Details

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

subscribers even as they grow older and their tastes change. A: MySpace will evolve with its users. It relies on user content, so this is bound to happen. As member tastes grow up, so will their profiles. Of... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

Portrait Project

Joseph Ferrer

restraint, free of regret.I will free myself from those dark places that trapped Big Brother.I will fight those same demons and I will win. Meanwhile, my only addiction will be to the sweetness of life.To the taste of a new day.To the... View Details

26 Nov 2018
News

New York Alumni Explore Risks and Opportunities in Climate Change

focused on climate change organized by the BEI, leading up to the BEI Alumni Conference at HBS set for the fall of 2019. Dallas Alumni Get a ‘Taste of Forum’ The HBS Club of Dallas hosted a Taste of Forum event on November 1, where alumni... View Details

Keywords: Margie Kelley; clubs; alumni clubs

01 Dec 2008
News

Attention, Oenophiles

wines tasted fantastic,” Cuffe said. “A light went off in my head.” Not long after, Cuffe and her husband, Khary Cuffe (MBA ’07), founded Heritage Link Brands (www.heritagelinkbrands.com), dedicated to importing the finest wines from the... View Details

Keywords: Wholesale Trade

Web

The International Experience at HBS - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

Portrait Project

Lee Koffler

tastes like chilled water. I want to show my family and friends how lucky I feel to have them beside me, and to share my love and appreciation. I hope to find the time to just stop – frequently – during this adventure. That way, I can... View Details

20 Nov 2014
Blog Post

An update from the Hospitality Club

tasting with a wine expert and also visited two start-ups in the travel and food industries. It was such an eventful day and we hope to make the trek event better this year. What events are you most looking forward to in the year ahead?... View Details

Web

HBS Engagement Across the Region - Global Activities 2020

1 Completed Case 1 MBA Immersive Field Course Nauru 1 Completed Case Revision Singapore 2 Completed Cases 2 Global Colloquium Participants 4 HBS Alumni Events Taiwan 2 Completed Cases 12 Global Colloquium Participants 1 HBS Alumni Event More on Asia Pacific Bringing a... View Details

Portrait Project

David Frankel

"boma". I don't want to miss another friend's wedding. You could literally taste the love at my grandmothers Passover table. As I recall the flickering festival candles, I hope to be a strong link in the chain so that our yet... View Details

Profile

Sid Shenai

doing this because I could, not because I wanted to," says Sid. Encouraged by his friends at Harvard Law School, Sid visited a few classes; the experience "blew my mind. The professors pushed students past their assumptions. It was my first View Details

30 Sep 2015
Research & Ideas

Political Polarization: Why We All Just Can't Get Along

That’s actually good news because it’s harder to change people’s taste preferences than it is beliefs,” says Minor, joking that he’s been trying to change his daughter’s food tastes for years. Minor used a... View Details

Keywords: by Roberta Holland; Banking; Financial Services

23 Aug 2018
News

Healthcare Alumni Keep Learning Through Virtual Programming

MBA 2018 The HBS Club of Singapore hosted a send-off party/wine tasting event on July 4 to help celebrate 14 new HBS students from the region. The event came together after alumna Margaret Wells (MBA 2006) met new admit Ana Gonzalez... View Details

Keywords: Margie Kelley; Health, Social Assistance

03 Jan 2018
News

Candy That Is Good for You

different than regular gum. It tastes different. We're really excited to have seen the positive response. “Retailers have actually seen their gum sales decline over recent years because consumers are disillusioned [by] all the options... View Details

06 May 2002
Research & Ideas

A Toolkit for Customer Innovation

to bolster and enhance the taste of nearly all processed foods because manufacturing techniques weaken the real flavors. The development of those added flavors requires a high degree of customization and expertise, and the practice... View Details

Keywords: by Stefan Thomke & Eric Von Hippel

01 Mar 2004
News

Zanzibar: Something for Everyone

unripe peach. Covered in a bright, red, stringy substance that turns out to be mace, the nutmeg seed is dried and ground to form the familiar spice. At the conclusion of the tour, we sat on benches and tasted a variety of just-picked... View Details

Keywords: Accommodation; Hospitality; Food Services and Drinking Places; Hospitality

01 Jun 2015
News

3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)

Kitty, with silver and black-based T-shirts. Orange is popular, too. In Japan, it’s mostly based on red, blue, white, and pink. Purple works well in Europe, although there are many different tastes from country to country. Last year, the... View Details

Keywords: Julia Hanna; Hello Kitty; Arts, Entertainment; Special Design Services; Professional Services

01 Sep 2018
News

What I Do: Clare Reichenbach (AMP 185, 2013)

oversee a team of about 35 people; we also engage with a number of external agencies for support, depending on our needs. The foundation hosts roughly 250 chefs annually, so we essentially have a restaurant operation in the house. At the moment we primarily offer a... View Details

Keywords: Julia Hanna; illustrations by Peter and Maria Hoey

01 Apr 1998
News

Sparking Internet Commerce

tastes with a precision heretofore unimaginable. (Any purchases, of course, also augment a user's profile.) "It's the Holy Grail of marketing," says Grouf. Known as "collaborative filtering," this method of accumulating data has been a... View Details

Keywords: Garry Emmons

Publications