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- All HBS Web (192)
- Faculty Publications (36)
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- 03 May 2011
- First Look
First Look: May 3
small cancer diagnostics start-up is deciding whether to acquire a laboratory to make and sell its bladder cancer test or build its own manufacturing and sales team. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/811015-PDF-ENG... View Details
Keywords: Sean Silverthorne
- 16 Jul 2013
- First Look
First Look: July 16
dynamic consumer segmentation, which operates independent of the homogenization effect, and can in fact be stronger when the homogenization effect is weaker. We also find that bundles are treated as separate products (distinct from component products) by consumers.... View Details
Keywords: Anna Secino
- 01 Apr 2000
- News
Getting the Message
the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle. In addition to acting as a sales representative for select Web site publishers and advertisers, the company licenses the... View Details
Keywords: Susan Young
- 17 Jul 2012
- First Look
First Look: July 17
fail to meet analysts' earnings expectations for 2005 unless Gilmartin cuts the R&D budget. Cutting the budget might hurt morale and productivity in Merck labs. Purchase this case:http://hbr.org/search/611027-PDF-ENG Merck: Operating... View Details
Keywords: Sean Silverthorne
- 11 Mar 2014
- First Look
First Look: March 11
through which supply and demand are brought into equilibrium. In the investment-research industry, broker votes perform these functions. Using detailed clinical data from a midsized investment bank for the years 2004 to 2007, we present evidence that institutional... View Details
Keywords: Sean Silverthorne
- 01 Jun 2019
- News
City on a Hill
Laurel House, he walks by a dresser bearing a runner woven by a student, along with a note explaining that similar runners are for sale at the school’s gift shop, which Marietta’s wife, Sky, has stocked with locally produced body... View Details
- 24 Oct 2017
- Research & Ideas
Tax Reform is on the Front Burner Again. Here’s Why You Should Care
value-added tax. We're the only developed economy that doesn't do it. We have state and local sales taxes, but we don't have any broad-based value-added tax. I think most tax economists have long thought it's a strange arrow to have kept... View Details
Keywords: by Sean Silverthorne
- 28 Oct 2014
- First Look
First Look: October 28
exchange for taking on the risk of young companies in uncertain environments, venture capitalists receive board level oversight privileges, which range from approval of budgets and advice on product development to the right to replace the... View Details
Keywords: Carmen Nobel
- 01 Jun 1996
- News
1996 Global Alumni Conference Probes "Information Revolution"
Warnock, cofounder, chairman, and CEO of Adobe Systems, and Alan Taffel, vice president for marketing and sales at UUNET Technologies, discussed some of the most sweeping implications of today's information technology at a plenary session... View Details
Keywords: Daniel Penrice
- Web
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Avoiding Startup Failure Entrepreneurial Management Lindsay Hyde Spring 2025 Q3Q4 3.0 ^ back to top B Area Faculty Name Term Quarter Credits B2B Sales and Distribution Marketing Lou Shipley Spring 2025 Q3 1.5 Behavioral Economics for... View Details
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