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- People (1)
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- Faculty Publications (90)
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- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
productivity, says Professor Gail J. McGovern. In this Q&A, she discusses what executives can do to repair the split and introduces a new diagnostic tool for measuring marketing performance used in the...
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- 24 Jan 2005
- Research & Ideas
Entrepreneurial Hospital Pioneers New Model
children from Pakistan. It's probably one of the nicest things anyone could have done to repair Indo-Pak relations and reduce the possibility of nuclear war. He has done it beautifully. He has a colleague...
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- 15 Feb 2017
- Op-Ed
What Africa Can Teach the United States About Funding Infrastructure Projects
African nations, as in the United States, a key role of government is the funding, construction, and maintenance of the public infrastructure that benefits everyone. This obviously is not being accomplished...
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- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
in metal cutting. These were sophisticated customers, and the role of the intermediary (called a formulator) was to provide outstanding maintenance services. The new product, however, was intended for...
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- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
roast beans—becoming one of only a small group of people in Starbucks' history to be judged qualified to do so. As a teenager, Michael Dell enjoyed taking complex computers apart, repairing or upgrading them, View Details
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by Martha Lagace
- 04 Mar 2002
- Research & Ideas
Don’t Lose Money With Customers
companies knowingly persist in money-losing customer relationships. Why such inconsistent behavior? HBS associate professor Narakesari ("Das") Narayandas has been investigating the various stances that companies, deliberately View Details
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by Peter K. Jacobs
- 10 Jul 2000
- Research & Ideas
IT Links for Boundaryless Companies
And Functional Hubs The two general types of B2B hubs, said Upton, are vertical hubs, focused on a single industry segment, and functional hubs, focused on a common process or requirement, such as View Details
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by Kenneth Liss
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