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Show Results For
- All HBS Web
(655)
- People (2)
- News (209)
- Research (316)
- Multimedia (1)
- Faculty Publications (58)
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- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
constraints?" But that can't be done elsewhere because of the importance of local ingredients. They could do different local ingredients, but then it would have to be a place with enough of a deep culinary tradition where the... View Details
- 15 Sep 2009
- First Look
First Look: September 15
business with a good technology and customer order book but no place to "fit" within the parent corporation. This case complements 609-043, "Intel NBI: Intel Corporation's New Business Initiatives (A)," and 609-102,... View Details
Keywords: Martha Lagace
- 20 Nov 2012
- First Look
First Look: November 20
Marketing (forthcoming) Abstract What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the... View Details
Keywords: Sean Silverthorne
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
obituaries 40 years from now? Who will we credit with turning an entire global industry upside down in a way that delivered unbelievably low costs as well as differentiated product/service performance to Customers, a great place to work... View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Research, a leading journal publishing interdisciplinary studies of consumer behavior. Sean Silverthorne: Who is using MySpace to advertise? John Deighton: Fox created a profile page for X-Men: The Last Stand. Disney ran a contest to View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
president and CEO of grocery chain Stop & Shop. In 2007, certain brands of pet food manufactured in China and sold at several locations were found to be contaminated with melamine. Many pets became sick, and some even died. Through it... View Details
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: How can marketing better align with corporate strategy? Can you place a... View Details
- 01 Mar 2004
- What Do You Think?
Are Customer Loyalty Initiatives Worth the Investment?
To compete with truly 'sticky' customer service, you're going to need to get creative . . ." Jim Coyle suggests that this may involve putting in place effective service recovery programs that "fix problems when they are brought... View Details
Keywords: by James Heskett
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer behavior.The race for dominance in... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
spending in the United States in 2015, up from $26 billion in 2010. Advertisers are steering the biggest share of their digital ad dollars—about half of all online ad expenditures—toward paid search. "Smaller businesses have less of an established View Details
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details
Keywords: Sean Silverthorne
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
we should be experiencing a resurgence of productivity in marketing, measured in terms of less waste in advertising, more clearly focused sales effort, and fewer product, service, and brand failures. However, it also raises interesting... View Details
Keywords: by James Heskett
- 20 Apr 2010
- First Look
First Look: April 20
Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and... View Details
Keywords: Martha Lagace
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
should move beyond salary and traditional cash rewards to place greater emphasis on non-pecuniary, tangible and intangible rewards and recognition initiatives. We further highlight the importance of aligning rewards with universal... View Details
Keywords: Dina Gerdeman
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
to create a framework to help managers think about their allocation challenges. The result was published in a recent paper, "Allocating Marketing Resources". Brand managers can be confronted with a complex, daunting task, the authors... View Details
Keywords: by Sean Silverthorne
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
huge motivation to try something like this." Amazon is not the first to try launching its own shopping holiday. Chinese e-commerce behemoth Alibaba manufactured its own event in 2009 with "Singles Day," which takes place on... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
brand over another based on their patients' requests? A recent study, Physicians Report on Patient Encounters Involving Direct to Consumer Advertising, focused on one aspect of pharma DCTA: What do physicians think about all of this? What... View Details
Keywords: by Manda Salls
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
Farronato, a Harvard Business School assistant professor, and Andrey Fradkin, postdoctoral fellow at the Initiative on the Digital Economy at the Massachusetts Institute of Technology. "You might find a Fifth Avenue apartment or a View Details
- 13 May 2008
- First Look
First Look: May 13, 2008
Business School Case 308-072 As it entered its seventh academic year, Codman Academy, an expeditionary learning charter school located in Dorchester, Massachusetts, was reflecting on its successes and challenges. The school had succeeded in View Details
Keywords: Martha Lagace
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
should be spending more money on search ads.” The most measurable form of online advertising are search ads—ads linked with results from search queries—which can translate directly into clicks and purchases by placing a product before... View Details