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Show Results For
-
All HBS Web
(623)
- People (2)
- News (210)
- Research (322)
- Multimedia (1)
- Faculty Publications (57)
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the easy connections they...
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- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
constant link to the Web that will place today's 56k modem in the history books next to the UNIVAC—promises to transform the advertising industry. Currently only about 1.4 million U.S. households have a high-speed Internet hookup, but...
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by Susan Young
- 22 Dec 2020
- Blog Post
The Forward Fellowship Convinced Me That I Belong at HBS
Hi, my name is Heather Jackson, and I am not supposed to be at Harvard Business School. No, I don’t mean I was an ‘admissions mistake’ (though every single admit, myself included, has thought this countless times). I mean, by every possible statistic, I shouldn’t be...
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- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that...
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- 20 Jan 2023
- News
Free Spirits
Island, Golden Road Brewing, and Omission, also offer low or no-alcohol beers. But the company’s flagship is Bud Zero, which arrived on the scene in 2020, in a splashy partnership with the retired NBA player Dwayne Wade. “We saw that as an interesting way to bring the...
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- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
Is there a light at the end of the tunnel for General Motors? Or are those just headlights from an oncoming train? Among Harvard Business School faculty, it depends on whom you ask. The carmaker—home to such storied brands as Cadillac,...
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- 11 Aug 2008
- Research & Ideas
Strategy Execution and the Balanced Scorecard
financial strategy. If the company does not have a distinctive brand or market presence, a focus on identifying an attractive customer segment, such as through Harvard University professor Michael Porter's positioning framework, W. Chan...
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by Martha Lagace
- 23 Mar 2023
- News
Winners Crowned in 2023 Alumni New Venture Competition
Alumni-founded startups M7 Health and Hue came out victorious in the 2023 Alumni New Venture Competition on Thursday, winning the Grand Prize and Runner Up awards respectively in an impressive field of eight global regional winners. During the virtual, live...
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- 28 Feb 2022
- Blog Post
Making an Impact on the Media Industry with my MBA
academic fundamentals while putting them to work through case discussion. I wanted to learn through the case method because it uniquely places us in a setting to exchange ideas and debate the various options that a leader could make in an...
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- 16 May 2024
- News
On the Job
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. We all have early memories of on-the-job learnings—those moments that had a lasting impact on how we see the world of work and our View Details
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first job;
leadership;
life experience;
career lessons;
Finance;
Oil and Gas Extraction;
Mining;
Retail Trade
- 01 Jun 2023
- News
Cultivating Prosperity in Afghanistan
Kimberly Jung, pictured in a field of crocuses, returned to Afghanistan to understand how she and her cofounders could import saffron to the United States. Photo courtesy of Kimberly Jung During their first semester at HBS, former United States Army engineer officers...
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Jennifer Gillespie
- 25 Feb 2020
- News
Task Force
Monroy can make that claim. Based in Mexico City, Zubale crowdsources the expensive and inefficient task of merchandising, using its app to connect independent contractors with major brands looking for the on-the-ground help needed to get...
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- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University...
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by Avery Forman
- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
exploring new places around the world! A few years ago, we were both in Iceland chasing auroras when Mayura discovered a rare kind of leather that is up-cycled from fish skin that would otherwise be discarded at a fish processing unit....
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- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
watchmaking revival began when Nicolas Hayek, a former management consultant, bought up several of the industry's suffering brands and production companies and consolidated them into the Societe Suisse de Microelectronique et d'Horlogerie...
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- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
about serious art. Source: Tate "Most museums and cultural institutions are dabbling in digital and know they need to do something," says Avery, a former brand manager at Gillette and current board member of Boston's Museum of...
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- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
worked on by encouraging employees to develop a personal regime: Exercise at home, meditate, and make sure you reach out and talk to people, even if that socialization takes place virtually, just to make sure employees are happy, mentally...
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by Dina Gerdeman
- 06 Sep 2022
- Blog Post
To Go-Go: A Foodtech Startup Serves Up Scale in Latin America
inherent to conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps....
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- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most...
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- 06 Feb 2023
- Blog Post
African American Student Union Spotlight on HBCUs
Before HBS, I worked in tech as a Product Marketing Manager on the YouTube Ads Marketing and Google for Startup teams. I also interned as a summer Investment Analyst at Obvious Ventures, an early-stage venture firm, where I focused on consumer View Details