Show Results For
- All HBS Web
(1,369)
- People (2)
- News (432)
- Research (845)
- Events (1)
- Multimedia (5)
- Faculty Publications (179)
Show Results For
- All HBS Web
(1,369)
- People (2)
- News (432)
- Research (845)
- Events (1)
- Multimedia (5)
- Faculty Publications (179)
- 09 Jan 2006
- Research & Ideas
Rebuilding Commercial Real Estate
- 2014
- Working Paper
The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It
- July 2009 (Revised August 2011)
- Case
What Happened at Citigroup? (A)
- August 2021
- Case
Yummy: Delivering Value to Venezuela
The Rising Cost of Consumer Attention
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to... View Details
- November 1999
- Case
Long-Term Capital Management, L.P. (C)
- February 2004 (Revised March 2010)
- Case
Brazil 2003: Inflation Targeting and Debt Dynamics
Ashley V. Whillans
Ashley Whillans is the Volpert Family Associate Professor of Business Administration at the Harvard Business School, where she teaches the Motivation and Incentives course to MBA students. Professor Whillans earned her PhD in Social Psychology from the University of... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
- November 2022 (Revised February 2024)
- Case
The Globalization of Manchester City Football Group
- June 1994 (Revised September 1994)
- Background Note
Beating the Commodity Magnet
- 05 Jul 2006
- Working Paper Summaries
Advertising and Expectations: The Effectiveness of Pre-Release Advertising for Motion Pictures
- 27 Feb 2020
- Sharpening Your Skills
How Following Best Business Practices Can Improve Health Care
- 22 Jul 2014
- Working Paper Summaries
Banks as Patient Fixed-Income Investors
- February 2024 (Revised September 2024)
- Case
TimeCredit
- Forthcoming
- Article
The Imperfect Intermediation of Money-Like Assets
- November 2015 (Revised April 2018)
- Case
Flipkart (A): Transitioning to a Marketplace Model
- 16 Jan 2013
- News
George Says Dell Going Private `Is a Stretch'
Joshua D. Coval
Joshua Coval, Professor of Business Administration in the Finance Area, joined HBS in July 2001. Prior to joining HBS, Joshua was an Assistant Professor of Finance at the University of Michigan Business School where he was on the faculty since 1996.... View Details
- 10 Oct 2013
- News