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All HBS Web
(1,413)
- People (1)
- News (276)
- Research (843)
- Events (5)
- Multimedia (5)
- Faculty Publications (236)
- February 2024 (Revised February 2024)
- Teaching Note
Travelogo: Understanding Customer Journeys
By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data.
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- 07 Jul 2008
- Research & Ideas
Innovation Corrupted: How Managers Can Avoid Another Enron
officer Ken Lay made him president of Enron's new trading operations. In 2001, Skilling was named CEO. Before 1997, Enron was an innovative and profitable player in the newly deregulated natural gas industry. Skilling's big idea was to create fluid and transparent...
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- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
value of AI as an important tool for increasing productivity, reducing costs, and improving the quality of survey designs and insights generated within the fast-growing, $80 billion market research industry....
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by Kristen Senz
- 18 May 2010
- First Look
First Look: May 18
suggest that the approach might be used more widely in teaching technology management, particularly with "digital natives," who have come of age in an environment crowded with engaging approaches to communication and entertainment competing for their...
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Martha Lagace
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
that social media users are increasingly attracted to the idea of such a model. But funding it without advertising's help won't be easy. Two digital marketing experts, Harvard Business School professors John Deighton, the Harold M....
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- 23 Jul 2024
- In Practice
The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities
When former President Donald Trump slapped sweeping tariffs on Chinese imports in 2019, the economic dynamics between the world’s two biggest economies forever shifted. American businesses hoping President Joe Biden would return to decades-long precedent instead find...
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- 16 Jul 2007
- Research & Ideas
Understanding the ‘Want’ vs. ’Should’ Decision
they receive a $10 off coupon. This finding has important implications for economic models of life-cycle consumption, as well as the models marketers use to estimate the true costs of coupon offers. Another area of research that Todd is...
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- 2020
- Case
The Ellen MacArthur Foundation: Accelerating a Circular Economy for Plastic Packaging
By: Andrew J. Hoffman
Plastic has become essential to global day-to-day activities, yet it is also causing extreme environmental degradation. Many leaders in the plastics industry are starting to question its sustainability. This case presents insights into the future of the plastic...
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Keywords:
Plastic Waste;
Environmental Sustainability;
Cooperation;
Supply Chain Management;
Corporate Social Responsibility and Impact;
Consumer Products Industry
Hoffman, Andrew J. "The Ellen MacArthur Foundation: Accelerating a Circular Economy for Plastic Packaging." William Davidson Institute Case 9-550-406, 2020.
- Research Summary
Overview
Yanhua Bird's research encompasses two streams: (1) entrepreneurship and social innovation — how the design and structure of alternative forms of enterprises influence their activities and success, with a focus on peer-to-peer markets and social enterprises, and (2)...
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- 12 Aug 2020
- Research & Ideas
Why Investors Often Lose When They Sue Their Financial Adviser
Years of bull market bliss gave brokerage clients few reasons to open their account statements—until March. Within one month, stocks in the United States notched their biggest one-day losses—and gains—as mounting fears about COVID-19’s...
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- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting the start of their first Marketing class. At the appointed time—not a minute more or less—a slight man with...
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- 18 Sep 2000
- Research & Ideas
Big Deals: Financing Large-Scale Investments
production requires massive capital investment," Esty says. And as natural resources are tapped out in developed countries, it becomes necessary to explore geographic areas that may not have an established track record in a particular industry. For this reason,...
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by Julia Hanna
- 2019
- Book
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
By: Shoshana Zuboff
In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in...
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Keywords:
Consumer Profiling;
Consumer Behavior;
Forecasting and Prediction;
Information Technology;
Power and Influence;
Ethics;
Society;
Transformation
Zuboff, Shoshana. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: PublicAffairs, 2019.
- October–November 2019
- Article
A New Perspective on Post-Earnings-Announcement-Drift: Using a Relative Drift Measure
By: Michael Clement, Joonho Lee and Kevin Ow Yong
Prior research finds that there is a delayed reaction to both analyst-based earnings surprises and random-walk-based earnings surprises. Focusing on the market reaction from the post-announcement window, prior studies show that analyst-based drift is larger than random...
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Clement, Michael, Joonho Lee, and Kevin Ow Yong. "A New Perspective on Post-Earnings-Announcement-Drift: Using a Relative Drift Measure." Journal of Business Finance & Accounting 46, no. 9–10 (October–November 2019): 1123–1143.
- 09 Mar 2022
- Research & Ideas
War in Ukraine: Soaring Gas Prices and the Return of Stagflation?
nowhere near de-escalation. My personal assessment is that it is likely to get worse." Since the conflict seems poised to get worse before it gets better, what impacts should businesses and consumers expect to experience as a result? Abdelal shares some View Details
- 2018
- Book
Unlocked: Keys to Improve Your Thinking
By: Gerald Zaltman
What’s the best way to change your life? Change how you think, says marketing guru Gerald Zaltman. While most of us are accustomed to self-improvement via physical exercise or dieting, we often overlook our most powerful tool for effecting change: our own thoughts....
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Zaltman, Gerald. Unlocked: Keys to Improve Your Thinking. Independently published, 2018.
- April 3, 2016
- Guest Column
The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion
By: Aaron K. Chatterji and Michael W. Toffel
Some CEOs are making news by taking public stances on controversial social issues largely unrelated to their core business. This article summarizes the insights from our research paper that shows that such "CEO activism" can influence public opinion and consumer...
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Keywords:
Leadership & Corporate Accountability;
Non-market Strategy;
Corporate Social Responsibility;
Politics;
Political Influence;
Political Strategy;
Political Risk;
Equity;
Gender;
Climate Change;
Communication Strategy;
Law;
Leadership;
Brands and Branding;
Media;
Problems and Challenges;
Civil Society or Community;
Social Issues;
Public Opinion;
United States;
Georgia (state, US);
North Carolina;
Indiana;
Indianapolis
Chatterji, Aaron K., and Michael W. Toffel. "The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion." Grey Matter. New York Times (April 3, 2016), SR10.
- 12 Apr 2004
- Research & Ideas
What Great American Leaders Teach Us
complete financial information across the twentieth century (especially pre-1925), a multi-tiered financial analysis approach was utilized: (1) Tobin's Q Performance (market to book value); (2) Return on Assets Ratios; and (3) Market...
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by Sean Silverthorne
Deepak Malhotra
Deepak Malhotra's teaching, research and advisory work is focused on negotiation, deal-making and conflict resolution. In 2020, Deepak was named MBA Professor of the Year by Poets & Quants. He has won... View Details
- September 2016 (Revised September 2016)
- Case
Spectio: A Digital Lighting Company
By: Rajiv Lal and Sarah McAra
Spectio Tech, founded in 2005, developed and implemented intelligent LED lighting solutions for the industrial market. Sensors and wireless connectivity embedded in its LED fixtures not only significantly reduced lighting-related energy use—by up to 90% in some...
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Keywords:
Internet Of Things;
IoT;
LED Lighting;
Start-up;
Energy Efficiency;
Information Technology;
Technology Adoption;
Technological Innovation;
Business Startups;
Internet and the Web
Lal, Rajiv, and Sarah McAra. "Spectio: A Digital Lighting Company." Harvard Business School Case 517-002, September 2016. (Revised September 2016.)